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Parents often want to send their child to sports. Disputes between mom and dad about which section to go to do not go away: the father wants the child to take up boxing, and the mother wants more safe look sports. Not only children are sent to boxing; teenagers themselves want to learn how to stand up for themselves, for their girlfriend. Adult men engage in this sport to learn and test themselves. After all, fighting and fights are an entire art. Here both psychology and technology play an important role. Due to high demand, you can look at this niche from a different perspective. Perhaps you should open a boxing club in your city?

Business concept

Boxing is like ballet, only there is no music, no choreography and the dancers punch each other.

Boxing is common among middle-level citizens; this fact should be taken into account when opening a club. The price tag should not be high, and given the affordable cost of services, we expect a large flow of people. IN small town It will not be possible to achieve such indicators. We can safely say that this business the idea will do for a city with a population of more than half a million people, with a lower level it is not recommended to look and explore this niche; there is a risk of not recouping the costs and working at a loss.

Where will the money be made? You will provide clients with paid individual and group lessons. The cost of individual ones will accordingly be higher. The training will be conducted by professionals in their field – candidates for master of sports, master of sports. Only these people can teach a beginner something worthwhile. It is on this point that the whole commercial activity boxing club.

What will be required for implementation?

Entering this business requires quite a large investment if you do not have the a large sum, then look for investors. To attract funds from outside, you need to write a business plan and conduct market research in your city. There are clubs aimed at amateur audiences, while others see professional athletes as their clients.

To open a boxing club, you need a large room equipped specifically for sports. There are few of these in our country, and even more difficult to find in small towns. Therefore, finding a place to found a club can take a long time. The hall should be equipped with an area with bags, a ring, an area with exercise equipment, a locker room, showers and an administrative room for club employees. The main thing is that the area is large; people will not go to an establishment where there will be queues for punching bags, exercise machines, and showers. This needs to be thought out in advance.

Step-by-step launch instructions

1. At the very first stage it is required obtain LLC registration, because the club’s activities are commercial. If your institution will perform the function of education for children (teaching activities), a license may be required.
2. Room. Very often boxing clubs are non-profit; this is done by public health organizations. We are not considering building an entire complex. You need to look for gyms that are for sale. They must have several zones described above. Boxing clubs are based on personal premises, not rented ones, since this business is planned for a long time. After acquiring the hall, it is necessary to do repairs and appearance.
3. Purchase of equipment. All equipment can be divided into 3 groups:

• specialized equipment for boxing: ring, punching bags, protection, gloves, etc. In this case, it is recommended to purchase new things in bulk. You can try to get a discount on a large order from sports networks;
• application equipment. This includes exercise equipment, barbells, and weights. Boxing has a direct connection with strength training, this requires exercise equipment. New ones will be quite expensive, so it makes sense to look for used ones; many gyms sell their equipment before closing. Here you should bargain;
• household equipment. Chairs, tables, computers, benches in the hall, medicines in case of first aid, etc. Everything on this list is purchased individually, at retail price.

1. Personnel search. As we have already said, we need coaches with skills and their own training system. You can find them quickly by posting an ad on the Internet. But besides them, you should find a doctor who will monitor the safety of athletes. You will also need to hire an administrator who will keep records of subscriptions, training payments, etc. This stage should not take much time.
2. Pricing and marketing. The price of services depends on the average salary of citizens of your city. It is worth providing clients with the opportunity to purchase both one-time training sessions and subscriptions for a month, 3 months, six months, a year. Each of them must bring benefits to the client. You can resort to a bonus system for long-term cooperation. Think through your marketing down to the smallest detail, consider different ways to attract customers. There must be a website and groups in in social networks. Advertising can be placed on the Internet, look for targeted traffic (boys, men from 18 to 45 years old only in your city). Posters, signs around the city, flyers are all great ways to advertise.

Financial calculations

Start-up capital

The table of starting investments looks something like this:

It turns out that to open a boxing club in a city with a population of 500,000 or more people, you need minimum costs amounting to approximately 2,650,000 rubles.

Monthly expenses

Every month you will need to spend money on:

• salaries for employees and coaches - from 150 thousand rubles;
• hall maintenance (electricity, public utilities) – 20 thousand rubles;
• taxes - 15 thousand rubles;
• purchase of damaged equipment - 5,000 rubles;
• possible unexpected expenses - 5,000 rubles.

The total monthly costs are approximately 200,000 rubles.

How much can you earn?

The first couple of months, most likely, you will work at a loss, because during this period information about the club is disseminated throughout the city and clients are recruited. With a monthly subscription costing 3,500 rubles, consistently 250-300 people will want to purchase it. But this figure can be achieved no earlier than after six months of hard work. On average, a boxing club can bring in 850,000 rubles in revenue per month, of which net profit will be approximately 600-650 thousand rubles.

Therefore, we can conclude that it is possible to recoup the initial investment within 12 months after opening.

Risks and cons

This business idea is not without risks, because competition is growing. Moreover, the competition is very dangerous, your rivals are opening clubs with good equipment, professional coaches, and the emphasis is on the quality of service. There is no need to lag behind this. To survive in such a market, it is necessary to come up with promotions, discounts, and hold tournaments and competitions. By focusing on marketing, you will ensure continued growth.

There is a risk of not finding good trainers. Agree, not every city can hire a master of sports in boxing. In this case, you can find a trainer outside the city or use those who are nearby (1-2 ranks).

Bottom line

If you decide to start in the boxing field, then be prepared for a lot of nuances. Sports is a complex area, here big investment, long but sure payback. You will have to become patient initial stages Something may not work out, but that’s why you decided to join the boxing club, to take the blows with confidence. Having gone through all the obstacles, you will ascend to the pedestal and become a leader in your city in promoting boxing. Everyone will only thank you, but only if everything is done with soul!

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Nowadays, the popularity of sports is growing every day. That's all today more people are interested in a healthy lifestyle and, despite being very busy and lacking time, strive to keep their body in good physical shape. Thus, opening a sports club or fitness center is a popular and sought-after type of commercial activity.

Today, competition in this area is quite high, so entrepreneurs have to come up with new ways to attract customers, implement modern technologies. One way to succeed in this area is to specialize in a specific group of consumers. As a result, a separate area emerged - sports clubs for women.

Women's fitness is more popular and promising. According to statistics, among athletic women, 71% consider fitness to be the most suitable activity, but among athletic men, the share of fitness adherents does not exceed 40%.

A business plan for a sports club is developed taking into account the format of the institution, its target group, planned location and many other factors.

The target audience is women 27-48 years old with an average level of income.

Room area: 100-250m2.

Location: residential areas with a large number of residential buildings.

Success factors: high-quality equipment, highly qualified coaching staff, friendliness and responsiveness of staff, quality of services provided, marketing support.

The initial investment amount is 3,368,815 rubles.

Break-even point is reached in the first month of work.

The payback period is from 7 months.

2. Description of the business, product or service

A sports club for women is not just a gym for sports activities, but a real club where a woman gets not only results, but also a new social circle that shares her interests, the opportunity for relaxation and entertainment. Important here individual approach. Each woman can receive qualified advice from a specialist who will develop a training and nutrition program to achieve the most effective results.

IN modern world Women's rhythm is very fast, and their daily schedule is very busy, so being close to home is important. Thus, a fitness club for women should be located in a residential area within walking distance from home.

List of services provided:

• Group classes. Group classes include aerobic classes, stable classes (Pilates, yoga).
• Gym. The gym is equipped with equipment that allows you to work on different groups muscles. Fitness instructors provide mandatory instruction and talk about the possibilities gym and techniques for performing exercises on various machines.
• Personal training. Personal training program and individual approach - the most effective method improve your health and fitness levels. Personal trainer develops individual program training, taking into account the physiological capabilities of the body and wishes, selects the necessary load, controls the technique of performing exercises, and the dynamics of sports achievements.

Benefits of personal training:

Setting the right goals;

Creating the most accessible and effective program;

Training safety. Reduces the likelihood of injury;

Acquiring the correct skills to perform exercises;

Correct choice of means and intensity of training;

The most noticeable result of training;

Discipline and organization.

• Fitness testing.

Initial fitness testing. The purpose of the starting test is to determine the level of physical performance, to identify the state of a person’s physical qualities, such as strength, endurance, flexibility, etc., as well as the harmony of their development. The result of the initial testing is a strategic training plan based on your desires, goals, and overall health.

Standard testing assesses basic health indicators and the level of physical development, as well as the condition of the central and peripheral nervous system, which is very important for the correct selection of a training regimen and the prevention of physical overstrain syndrome.

You can increase your establishment's revenue by selling additional products.

Additional products:

Healthy diet;

Cosmetics for a good figure.

All products in the line serve three purposes:

1. Slimness and lightness throughout the body.
2. Youth and beauty of the skin.
3. Harmony and general feeling comfort.

Clients can get advice from a nutritionist and also choose the most suitable effective diet, supplementing it with vitamins and healthy products and cocktails.

3. Description of the sales market

Over the past 15-20 years, the fitness industry market has undergone great metamorphosis. This area began to emerge in Russia in 1993, and only wealthy people could afford to visit a fitness room. Now fitness has penetrated into all layers of society. Sports clubs are opening all over Russia to suit every taste and budget.

Optimistic forecasts for the fitness industry are provided by various research companies. For example, the marketing agency Business Port says that the growth of this market will remain at a level of no less than 25%, and the NeoAnalytics company puts the figure at $3.2 billion, speaking about the potential capacity Russian market fitness services.

In mid-2015, there were more than 3 thousand sports clubs in Russia, attended by more than 1.7 million people. But, as in many other areas, the capitals remain the leaders - Moscow and St. Petersburg. The capital's market for fitness services is close to Western standards in terms of development rates and trends. The competition here is very high, and the crisis is only aggravating the situation .

There is a trend in the market to diversify the fitness industry. Lately big sport complexes with pools, spas and other extras beginning to fade into the background. More and more people who care about their health and physical fitness are giving preference to “home” clubs that are within walking distance. For entrepreneurs who want to open their own business in the fitness field, this arrangement can be beneficial. You need to understand that sport Club will not pay for itself in a short time, and the size of the initial investment cannot be called small.

The target audience of a sports club for women is women whose age is 27-48 years old and their income level is average.

Slimness, beauty and health will always be at the top of the list of priorities modern woman, after all, self-care is an expense item that is cut almost as a last resort. When there is uncertainty around and every news makes you nervous, it is important for a woman to please herself and create an atmosphere of comfort and calm around her. Therefore, the popularity of sports clubs for women will only increase in the coming years.

4. Sales and marketing

5. Production plan

The key goal is to open a sports club for women.

• Overview of the real estate market to select the optimal premises

Basic requirements for the premises.

Select area:
- “Sleeping” areas with a higher share of the target audience. The main type of buildings is multi-storey residential. If you choose an old housing stock, then it must be of medium and high cost, since pensioners usually live in cheap old housing stock; if new buildings, then with a completion period of more than 1 year (residents of new buildings with a completion period of less than a year, as a rule, spend all their income and savings in the first year on furnishing a new apartment).

It is recommended to locate a sports club near healthcare enterprises, pharmacies, banks, utility payment collection points, educational institutions for children, beauty salons of medium and high price categories.

Characteristics of the premises:
- Room area 100-250 m2 (less is considered individually);
- Separate entrance from the street or from the end;
- It is desirable to have parking for 5 cars or more;
- Preferably the first floor or semi-basement with windows. Basement not considered. You can consider the second floor with a convenient and short flight of stairs. It is not recommended to consider the location of the club above the second floor;
- A place on the façade facing the street is required to place a sign; it is also advisable to have a place to place a banner.

Technical requirements for the premises:
- Guaranteed water consumption of at least 8 cubic meters/day;
- Floor load 100 kg/sq.m;
- Availability of connecting bathrooms and showers, at the rate of 1 per 50 sq.m;
- Possibility of redevelopment and reconstruction of utility networks;
- The height of the ceiling is at least 2.8 m (up to the suspended ceiling);
- Availability or possibility of accommodation supply and exhaust ventilation. In accordance with SNIP, the air exchange per person should be at least 80 cubic meters. m per hour at

air movement speed is no more than 5 m/sec, and at least 33 square meters are required per person. cm area of ​​the supply grille;
- The width of the doorway (entrance to the room and entrance to the active zone) is not less than 95 cm.
If the doorway is less than 95 cm, it is necessary to find out the possibility of expanding the opening or dismantling the window to bring equipment into the room.

• Registration of a legal entity;

The activity can be carried out by either an individual - individual entrepreneur or a legal entity - LLC.

• Concluding an agreement for the supply of equipment.

6. Organizational structure

7. Financial plan

The sales plan is drawn up based on the number of subscriptions sold, the type of subscription and its price, as well as goods sold.

Planned revenue volumes in the first year of operation (rubles)

See the appendix for the full revenue plan.

Forecasting the company's activities in the first year of operation (rubles)

Sports as a service has a wide range of fans and potential consumers. Some people want to reach a professional level and win awards, others just want to keep themselves in good physical shape and have the opportunity to relieve stress and negative energy accumulated during the day. Boxing in this regard is no exception - it enjoys stable popularity among both amateurs and athletes high level. Both of them need a place to train, so opening a boxing club with a competent business plan will bring quite a high profit. However, this business requires significant investments, so if you do not have serious start-up capital, then it is advisable to find investors for your project in advance.

The sports sector is replete with offers for almost every taste and budget. Therefore, if you decide to open a boxing club, then get ready for serious competition. Your rivals in the fight for clientele, one way or another, are all sports establishments that offer training in various types martial arts Although, of course, the main competitors are the centers where boxing classes are held.

In order for your business to be competitive, before drawing up a plan, you need to conduct market research and study all similar offers presented in your city. It is necessary to find out which niche is less filled - amateur or professional sports, understand the nuances of pricing in this segment, find out in which areas of the city boxing training is most in demand, but at the same time less represented.

The results of marketing research (you can conduct it yourself, or you can outsource it to a specialized agency) will help you choose the right location to open a business, as well as decide what services your center will offer - will you work with children and women, include into the training program professional level, or limit yourself to training amateur beginners, will your club be designed to host competitions, etc. Of course, many of these aspects depend primarily on the size of the initial capital, however, in order to successfully compete with already promoted boxing clubs in the city, your center must offer high-quality and comprehensive services to the consumer.

It is worth mentioning separately about holding boxing competitions, since they will significantly increase your chances of survival in competition with other centers. Competitions are also an excellent advertisement for your club as such and the coaches working in it, it is also an opportunity to attract new clients by showing in practice what level your students have reached, and besides, sports competitions are an opportunity for cooperation between centers, since in this way they together they make money from viewers.

Room

To open a boxing center, you will need a fairly large room, preferably several halls, since it should include at least:

1. - a training room designed for sufficient a large number of people - so that they can train in parallel without interfering with each other
2. - gym – its capacity is also important, since a queue to the exercise equipment will not make your establishment more popular with customers
3. - a hall where the sparring ring will be located (in a large center there are usually at least two such halls - with a training ring and with a competition ring, however, if the club has an exclusively educational and training focus, it is realistic to combine the sparring space , for example, with a gym)
4. - changing room, shower and toilet (plus, as a bonus, a sauna with a swimming pool)
5. - utility and administrative premises

Equipment

If you plan to conduct training not only for men, but also for the fair sex (and women’s boxing is now gaining popularity, being a more uncompromising and energetic alternative to various fitness areas), then you should take care of separate rooms where your clients could change clothes and take a shower. If the club’s program also includes children’s training, then it makes sense to equip separate room for training young boxers, since parents of athletes can be picky about the general gym.

Thus, opening a boxing center really requires large areas (at least 150-200 square meters with ceilings no less than 2.4 meters in height), and if you approach the start of this business seriously, it would be more advisable to invest in the construction of your own premises (together with the purchase of land, this will cost several million rubles). However, if this is not possible, then it is better to look for premises to rent as close as possible to the city center and business districts, since most of your potential clients will prefer evening training hours and come to the gym after work (abroad, the direction of “white collar boxing” is boxing). for white collar workers, that is office workers- separated into a separate promising industry).

Equipment for the gym (with an emphasis on strength training equipment) - approximately 1.2 million rubles for 30 exercise equipment

Sports equipment (barbells, weights, dumbbells, etc.) – about 90-100,000 rubles

Punching bags - the price of one bag is approximately 4,000 rubles

Training and competition rings - the price of a training ring starts from 80,000, the cost of a competition one will be at least twice as much, up to 400,000 rubles (one type differs from the other in more stringent quality requirements, so if you do not plan to reach a professional level and If you organize sports competitions in the club, then you don’t have to invest in the purchase of a professional ring)

Necessary furniture and household appliances

Boxing equipment for personal use - gloves, helmets, etc. (purchase is not mandatory, since the rules of most clubs require that athletes come with their own equipment - this is rather an opportunity to earn additional income from renting out equipment).

Personnel

The main role in the functioning of the boxing center belongs to coaches and mentors, that is, those people who directly conduct classes. If an entrepreneur himself has been boxing for a long time, and then decides to open his own business, then good option will be his work as a coach in the category to which he is already accustomed. As for hired employees, of course, they must have work experience and sports achievements, but it is necessary to take into account some nuances depending on the characteristics of the group with which a particular mentor will work.

Thus, a coach who conducts classes with athletes who want to reach a professional level or are already training in this category must himself have a certain “track record” of awards and, of course, experience in training winning athletes. At the same time, the high demands and rigor inherent in professional coaches can interfere with a mentor teaching amateurs, since in this category people train more for themselves and are not going to chase sports regalia, which means they can and should be allowed to train in a more gentle way. mode. It is worth mentioning separately about the trainers who will conduct classes in children's groups - these employees must, in addition to sportsmanship, also have a certain pedagogical talent (ideally, backed up by practical experience).

It must also be remembered that boxing, being a rather tough sport, is associated with the risk of injury during training. Therefore, it will not be superfluous to have a physician on staff who is responsible for the health safety of clients.

In addition to coaches and a doctor, administrators (usually two staff members per club, working in shifts) and a manager are responsible for the work of the club. If an entrepreneur does not intend to engage in coaching, then he can take on the functions of a manager. This way, he will not only keep the business management process in his hands, controlling all the details, but will also save on payroll.

It is better to outsource those functions that are not directly related to making a profit. This includes the services of an accountant, lawyer and tax consultant, cleaning services, as well as club security.

Documents and licenses

If you focus specifically on making commercial profit, then registration as a legal entity (limited liability company) is most suitable, since this form of business entrepreneurial activity is more significant. Registration of an LLC will cost 4,000 rubles, to the list necessary documents includes the decision to create the company, its charter, the statutory documents of the legal entity and the application. Besides, legal entity necessary authorized capital. The law also allows you to open boxing centers and similar establishments in the format of individual entrepreneurship (the state fee is 800 rubles, and the only documents required are an application. The applicant’s passport and his TIN), however, in this case, the individual entrepreneur will risk all of his property, and not just his part authorized capital.

There is another format of work that is acceptable in the sports field - registration of the center as non-profit organization. In this case, the owner of the center can count on state support in the form of various grants and privileges, since the NPO is engaged in socially significant activities, and sometimes in monetary terms this turns out to be even more profitable than commerce.

As for the license, it will be required only if the center’s services involve full-time teaching activities - in other cases, obtaining a license is not necessary.

Marketing

To make a name for yourself and attract clients, an entrepreneur should launch an active promotion campaign - advertising your services can be placed in local media and on the Internet (on sports forums, as well as in groups dedicated to the life of the city and region in which the boxing center is located) . Initially, the main focus of advertisements and flyers should be on the club's grand opening (during which you can give away free memberships and classes, discounts and club guest cards, and items of boxing equipment).

In general, various competitions and sweepstakes are a very convenient option for online advertising today. Every week or month you can raffle off the above-mentioned lots (or add something of your own) on social networks among your community subscribers for a repost advertisement. This move is convenient because the participants of the competition, in the hope of receiving a prize, will advertise on their profiles completely free of charge. Of course, for this you must have a group with a sufficiently large audience (creating a group and increasing its number on the VKontakte network will cost approximately 5,000 rubles).

Besides advertising campaign, when promoting services, you need to pay attention to establishing relationships with wholesale buyers of subscriptions - usually these are employers who have large staff employees and offering their employees full or partial compensation for the cost of sports activities as a social package. For such buyers, a system of special offers with discounts and bonuses should be previously developed.

Prices for services and business profitability

The average cost of one subscription for a month of boxing classes is about 3,600 rubles. With an average number of club members from 300 to 500 people (figures acceptable for a large boxing center), the monthly profit will be about one million rubles.