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Nowadays, many construction professionals are increasingly opening their own business. This way of earning has certain advantages. The presence of healthy competition is a good incentive to improve the quality of the work done. In addition, you can set your own price. However, this activity also includes a constant search for orders. And here the usual methods of popularization do not always work.

About search tricks

In the construction business, word of mouth creates the best advertising. If the team has successfully completed its work, then satisfied customers will begin to recommend it to all their friends and relatives. Moreover, the same neighbors, looking at the current renovation process, decide to update their housing with the help of a team that works nearby. Therefore, when fulfilling an order, you need to try to get along not only with the owners, but also with their neighbors.

Also, very good results were shown by a method involving the distribution of flyers and business cards. The easiest way, of course, is to negotiate with the sellers construction stores and leave them flyers with business cards. All this is done naturally for a monetary reward. So many people will be able to find out about your team, and advertising costs will be minimal. Aspiring construction entrepreneurs can also distribute leaflets themselves.
The construction industry still has the old methods of finding customers and orders. We are talking, of course, about ads in newspapers and next to the entrances of residential buildings. Many people believe that if an ad is posted at their entrance, then its author lives somewhere nearby. This means that it will be much easier to contact him. This approach to finding clients is convenient to apply in those areas that are a priority for you. Note that ads in newspapers work less often, but still work.

Many builders have a large circle of acquaintances by the nature of their work. Note that it is very useful to know who your competitors are, whether they can become your partners. There are several reasons for this, and the search for orders is just one of them. Often, customers are asked to recommend someone for a certain type of construction works which are not included in the price list of their performers. And here they just remember old acquaintances. There are situations when you can simply outbid an order from competitors who, for certain reasons, cannot undertake its implementation.

Search for orders via the Internet

It would be foolish not to try to promote your services on the Internet. There are two ways to search for orders for construction teams in this field.

1) Publication of ads on thematic sites and forums. It is important to choose only those resources that are popular. You can limit yourself to submitting the same ad. But if this is not enough for you, then you can create your own section in which you will communicate with potential clients, give advice, collect applications, and gain authority.

2) Creating your own website. The second option for finding customers will give solidity to any team. A potential client will see that you take the matter seriously. But it’s not enough just to create a website. It needs to be unrolled. The content of the site must be constantly updated and promptly respond to all feedback and requests.

Each of these methods has its own advantages and disadvantages. You can choose the one that suits you the most.

Search for orders during the period of stagnation

Searching for orders in a crisis is always more difficult. An activity that has a construction profile differs from other types of entrepreneurship in that it has periods of stagnation and activity. It often has to do with the seasons. For example, in winter time building or overhauling a house is simply unrealistic. Moreover, if we are talking about a company, then you will have to pay a salary to all its members, regardless of whether orders are received or not. The same applies to state taxes. There are several ways to find customers during a period of stagnation.

1) Active search. This method implies the presence of an employee who will actively look for customers. It is desirable that it be a person with experience and relevant skills. He must regularly monitor the thematic press, collect information about tenders. In addition, he must collect useful contacts, send out commercial offers by e-mail, and so on. Such standard activities can attract long-awaited customers.

2) Visiting construction sites. If you plan to engage in construction at a high level, then be sure to walk through the large construction projects that are available in your city. Talk to customers. It is possible that they will be interested in your offers and will use your services next time. In addition, this good opportunity to lure customers from those performers who do not cope with their duties.

3) Major connections. In this case, you must establish contact with large construction companies and contractors. Do not be afraid to ask what current projects they have, whether they agree to cooperate with you. At a minimum, you will find yourself in the contact database of a serious company. As a maximum, get long-term access to large orders.

4) When attracting customers, one should not forget about the passive promotion of their services. In other words, you place an advertisement, earn a reputation for yourself, participate in various exhibitions. And that's it, new customers will find you. This approach works great if you have been in the construction business for quite some time, have a good reputation and a solid client base.

But ideally, it would be best to combine passive and active types of search.

Search for orders at the initial stage of development

Usually, construction industry shared by big businessmen. But this does not mean that the newcomer in this case has no chance at all. Its key task is to find reliable clients in the construction industry.

1) The first thing to do is to create a catalog of finished works. It will be your main resource. With it, potential customers will be able to verify the quality of your orders.

2) Creating your own website. You can create a business card site. It is desirable that it be professional. It will give a complete picture of what you do, what is the specifics of your activity, and what level are your design skills. On such a site, you can post samples of your work, specify prices, create a review book, and provide contact information. You can popularize your site using contextual advertisements. The use of SEO will also help.

3) Establishing contacts. Try to establish contact with manufacturers of materials for construction and decoration. Everything is very simple here. The manufacturer advises your team to all his customers as competent performers. In return, he receives a small percentage of every order you receive. And you, in turn, will send your customers to partner stores to purchase materials for construction, repair and decoration.

4) Placement of announcements in thematic editions. These can be magazines or newspapers that talk about interior design and building materials. Be sure to design a module that will be remembered. Add a link to your online portfolio of your work.

5) Establishing contacts with large construction holdings. Often big companies prefer to transfer some construction projects to smaller firms. In this case, you will have to give part of the cash profit to the main contractor. But in return, you can get a solid customer base.

6) If there is a union of builders in your area, be sure to join it. This is also a good opportunity to make useful business connections, get new customers and create partnerships with entrepreneurs who are engaged in a similar kind of activity.
The main goal of the novice construction team is to achieve the highest level work. Clients must be happy with you. This is important because most people are looking for construction teams through friends. Recommendations from satisfied customers sometimes work better than any advertisement.

Useful Ways to Advertise

Apart from conventional methods There are several other ways to attract customers.

1) Placement of thematic articles in magazines - print and online publications. Tell us in the article about the methods of your work, about what needs and needs of customers you can satisfy.

2) Radio advertising. This method will allow you to expand the base of customers who often listen to radio broadcasts. Create a short video in which, in a few words, tell about your activities, as well as provide contact information.

3) Telephone and subject reference books of electronic format. With their help, you can find potential clients.

4) Exhibitions. This does not mean participation in the exhibition itself. You can just come as a visitor. So you can make contact with the people you need for free.

Video. We choose a team of builders and a designer for the construction or renovation of a house

This article was written by me for private craftsmen, small teams and owners of repair companies who experience a shortage of orders for apartment renovation or their unstable flow (sometimes dense, sometimes empty).

I have been working in the construction field for quite a long time with different directions, in particular, with the direction of repair and decoration of apartments / cottages, and, analyzing the requests I receive, I see that the state of affairs for each applicant is the same, despite the fact that clients are from different regions and , often, really masters of their craft, caring for a quality result for their customers.

Each of them is experiencing real difficulties in attracting customers. Word of mouth is unstable, Avito stopped working, paid advertising (Yandex direct, the site and its promotion) are expensive, but the money is gone, and there were no calls and no ..

In this article, I will share with you effective online methods to attract customers to your repair business.

Remember! If some method did not bring you results, analyze why. 95% that you misuse this tool. You need to test different approaches, analyze the result, test further. As soon as the result has gone, think about how to strengthen it.

Video presentation:

10 offline ways to attract customers for apartment renovations

Before writing given material, I studied what others write on this topic. And I was surprised that there are simply no worthy full-fledged materials. From article to article the same thing is rewritten ...

Therefore, at the very beginning, I will give in the form of a short list of offline methods (hackneyed, mentioned on the Internet) to attract customers to the repair business. The effectiveness of this or that method is different and depends on the advertising message (offer), design, location, etc.

I can’t give any specifics on these methods, because. I specialize exclusively in attracting customers from the Internet. If some method interests you, look for details on its implementation on the Internet.

The methods are as follows:

• promotions and flyers;
• advertising in entrances, elevators, on fences;
• cooperation with designers, architects;
• partnerships with companies in related fields (which have your target audience);
• advertising in regional printed publications(newspapers, magazines);
• word of mouth (this is “for dessert”, appears when a reputation and satisfied customers are gained).

Now let's move on to the most interesting and effective - online ways attracting private orders for the repair and decoration of apartments.

How to write an advertisement for apartment renovation

Right now, go to Avito or any other bulletin board and scan the ads in the apartment renovation section, I saw this quiet horror:

What do you think? Impressive?

What do you think:

• Do ads with prices of 100-800 rubles look effective and realistic?
• Is it good to optimize ads for queries that users type (I, in particular, typed “apartment renovation”)?
• Do the images of some ads catchy?

Of course, all this is subjective, but for the most part it works poorly.

I will give you a few basic things that you should know when compiling (writing) ads for bulletin boards or for printed flyers:

• Forget about common words, promises, "guarantees". Almost all ads are full of this. It’s not just that they don’t believe in it, they don’t pay attention to it. Focus solely on what really matters to your customers. Remember what customers ask you in communication. What are they paying attention to? What are they afraid of, etc. And focus on that in your ads.
• Write briefly, clearly, to the point. Forget about "water" and empty titles and texts. This does not work. No one will read "sheets" of text, especially if they are not formatted (not broken into paragraphs). Turn your ad into a set of clear talking points.
• The headline should hook and make you click.. The headline should engage in subsequent reading of the ad. You have to "hit" a potential client. To do this, you must know your audience and feel their pains and needs.
• Catchy announcement photo. Think about how you stand out and what will help to select your ad and click on it?
• Compose lots of ads and test them. Form at least 10 different ads with different headlines and photo announcements. Turn them on one by one and measure the result in the form of views and the quality of hits. Record the result in a spreadsheet (Excel or Google Docs).
• The text of the ad must be written in the language of benefits. Forget about "quality building materials" and similar clichés. Turn it into "building materials with a written 25 year warranty" and so on.
• Do not make mistakes in the text. Mistakes scare away and drastically reduce the conversion rate. You form a negative opinion about yourself immediately.
• 1 service = 1 ad. If you are in the business of “bathroom refurbishment”, you should have separate ads for “combined bathroom refurbishment”, “renovation separate bathroom”, “combination of a bathroom”, “repair of a toilet 1.5 sq.m.”. And in each individual case, you must adapt the description for a specific service. If it is possible to indicate prices for turnkey solution- do it.
• Indicate your real name + add a personal photo. You want people to believe in you and pay money in the future. So don't hide. Remove the distance between you and the client. Show that you are a real person.
• Do not replace the description of the service with a link to a site with this description. Do not be lazy to write an ad for the bulletin board. You will lose the lion's share of the audience by posting links to third-party resources instead of posting a description here and now.
• Use keywords in ads. Organically enter phrases related to your ad in the title and text.
• Respond promptly to inquiries. Whether it's private messages personal account or calls with SMS. Stay connected and don't get cold.

Where to place an ad about apartment renovation (bulletin boards)

Method 2. Avito.ru

In fact free way with the opportunity to buy a variety of advanced packages with advertising features (highlighting in the search results, lifting, etc.).

Register, in the "Services" section, post your ad. Make it as selling as possible in the sense that:

• show the benefits of your offer;
• deal with the most common objections;
• answer key questions;
• show the high value of your offer;
• provide examples of your work.

Method 3. Exchanges of orders for apartment renovation (aggregators of repair services)

For you, I have made a selection of such platforms-exchanges. Register, fill out your profile with high quality, find opportunities to increase the return of your account on a specific site. Earn good rating and go!

19+ exchanges of orders for the repair and decoration of apartments (aggregators):

Method 4. Social networks (Vkontakte, Facebook, Instagram)

Focus on photo publications (examples of work from real objects) with a description of what you do, how you do it, why you do it. All these nuances will show your potential customers your professionalism and attention to detail, this is very important.

To unroll use:

Each of the methods is working and brings customers. Just take and implement!

Method 5. Global and local business directories

Global catalogs are usually either a separate section of a larger portal or a standalone portal.

They can be both general-thematic (that is, divided into various thematic categories, including “apartment renovation”), as well as specialized, where only construction sites are located.

Usually all directories have a link to the region.

However, also pay attention close attention local, regional directories.

For example, in Moscow districts have their own forums and directories. Stay in them.

Or, for example, you are from the city of "Lyubertsy" in the Moscow region, there are resources with catalogs there. Placement on them will give the maximum effect.

Below are a few TOP free resources for posting both general and purely construction.

5 general thematic catalogs of companies:

You can collect other directories by driving a query into Yandex “ catalog of companies add website” and the like.

5 building catalogs of companies:

You can collect other building catalogs by driving a query into Yandex “ catalog construction firms Add site”, “building company catalogs”, “building site directories" etc.

Method 6. Regional thematic forums

Create an account on the forum, fill it out and help potential customers with questions, answer their questions. Do not engage in aggressive advertising, it will only push you away or you can simply be banned for violating the rules of the site.

This method is not fast, but on the “long arm”. Make it a habit to monitor new topics every day or every other day and respond.

Method 7. “Mom” forums

This method is not entirely honest and lies in the fact that you find forums where the topics of “scammers” or, in general, unscrupulous repair teams are discussed.

You register under the guise of a “local” forum member, stuff a dozen posts in different branches for naturalness, and then share your invented, but as realistic as possible story of unsuccessful cooperation with a private team that took the money, did nothing and disappeared.

As a result, I had to apply to the company, relying on the style of work I liked, etc. etc. Surprisingly, everything was done clearly, the workers were clean, they cleaned up after themselves, polite ... They gave a guarantee ... The main thing is NOT to write the name of the company =)

Method 8. Virtual tours, panoramas

The method works great in this niche! Ideally, make the same BEFORE and AFTER panoramas, as well as virtual tours for the site (displayed on mobile phones as well) and on Facebook.

With their help, you can show the beauty of the repair, what potential customers love.

Yes, it has to be done for every project and it's an extra cost (although I prefer to call it an investment), but it will work out for you in the end.

Method 9. Youtube channel with thematic videos

We notice that since last year, people have become much more active in applying after watching Youtube videos. At the same time, in relation to this, it is felt that the line of distrust is completely or almost completely destroyed.

So, become a blogger! Write down helpful videos, answer questions current clients(these are the same for most, if not all), promote your videos!

The faster you start, the more targeted views you have, the more “exhaust”.

Method 10. 2-Step Selling

Despite the fact that this has been talked about for several years, 99% do not implement it, hiding behind distrust (actually, laziness) in this “action”.

What is two-step selling? This is when, at the first stage of dating, you offer a potential client something of value for free in exchange for his contact information (usually an email / phone number).

Free, in order to be actively downloaded, must have a very high value for a potential client. She should “hit” right into his main pain.

As an example, I will cite the “hackneyed” topics - “ How to save up to 30% on apartment renovation!" or " How to distinguish an unscrupulous contractor and save more than one hundred thousand on repairs!”

But signing up is half the battle! Further, your task is to build trust between you and a potential client, to remind you of yourself until a decision is made. Calling a measurer to the site and developing a repair estimate can serve as a conversion action.

Method 11. Yandex Direct for apartment renovation

This is probably the most known way, which almost everyone tried, but at the same time, brought disappointment to 97% of those who tried it.

However, seeing how failed people set up Direct, I see nothing surprising in this.

Important! Recipe for failure: Add 10 words, concoct 1 ad for them, set a bid per click and put money in the account ...

Yandex Direct, when used correctly, gives very cool results, both in Moscow and in the regions.

Important! In Moscow, the minimum cost of an application for apartment renovation is 250 rubles.

However, in order to achieve this result, it is necessary to work closely both on advertising and on the site itself. You need to understand that the conversion to the application and its cost directly depends on your offer and portfolio.

Yandex Direct has a number of tools:

• (in search results on Yandex);
• (on information sites);
• (return of visitors who fall under the conditions you need);
• Audiences (show ads to a database of potential customers, collected, for example, using two-step sales);
• Hyperlocal search (show ads to the audience according to certain rules in the desired geo-location).

8 steps for setting up Yandex Direct:

1. Analysis of competitors;
2. Studying your potential customers;
3. Collection and development of basic key phrases, from which we will subsequently collect a wide range of queries (in other words, parse);
4. Parsing, cleaning, ungrouping requests;
5. Writing sales advertisements;
6. Setting up web analytics and;
7. Uploading advertising campaigns (AC) to your Yandex Direct account + setting;
8. Conducting advertising campaigns after the launch with the refinement and optimization of advertising campaigns.

Method 12. Google AdWords

This channel is not yet widely used in RuNet due to its greater complexity, but in some cases it is more profitable and cost-effective than Yandex Direct.

Google Adwords has a huge range of ad serving tools for a variety of conditions.

To describe them, you will need a separate huge article or a mini-book of more than 1 dozen pages.

But, since I want to give you a benefit within the framework of this article, I have made for you a selection of articles on third-party resources, which I recommend for study:

And finally, a few tips on what interests of the audience you can advertise:

• competitors;
• residential complexes in the area;
• developer;
• etc.

Method 13. SEO promotion of an apartment renovation website

Perhaps the most profitable way to attract potential customers. Keep in mind that by promoting your own website, you are investing in your tool.

You can promote the site both on your own and with the help of specialists (the main thing here is to find someone responsible and caring for your result and not fall into the hands of a streaming agency that “cuts” money from gullible customers, without giving results and without carrying out any work aimed at your achievement).

The main thing to remember is that such a specialist will not work for the price of a streaming agency! There are exceptions, of course, but they are exceptions!

So, what work should be carried out on the site to become a niche leader:

• analyze competitors in Yandex search results (we use the Megaindex service);
• assemble the semantic core(a list of search queries for which people are looking for a solution to their problem and which you are solving);
• clean up and ungroup collected queries, so that as a result, groups of requests are obtained, for each of which a separate page of the site will be created (I recommend KeyCollector and keys.so to work with the semantic core);
• make a competent website structure based on the resulting groups of requests;
• draw up a TOR for the text based on the analysis of the current Yandex search results;
• write text according to the compiled TOR (we use the exchange of texts
• regularly analyze site positions by search queries (we use TopInspector and SeoLib services);
• install CallTracking and work with client base in CRM (we recommend simple system all in one LPtracker and more advanced ROIstat)
• do website analytics on a regular basis using Yandex Metrics/Google Analytics.

Method 14. Selling website for apartment renovation

Recommend in without fail have a website and constantly work on its improvement, content and promotion. A website is your asset that, with the right attitude, grows and grows your business, attracting the customers you need on autopilot!

Method 16. Analytics and strengthening of effective channels

I recommend using Yandex Metrika, because it is easier to understand and has, at the moment, a very serious functionality that allows you to conduct good analytics and identify problematic moments site or advertising campaign in order to correct them.

conclusions

Start implementing the ones I listed one by one, step by step. And very soon a trickle of potential customers will come to you on an ongoing basis with a progression.

Your task will be to “finish” the strategy for attracting and filtering the incoming flow of applications, as well as every day to do one action according to the plan.

Sounds simple, but it's true!

Let me give you a simple analogy - if every day you carry out specific repairs at the facility, then after X days (substitute the right one depending on the complexity of the repair) - the repair will be completed! If you purchase material and postpone repair work, the room will remain without repair.

For the repair of apartments and other premises, contact us!

PS. Write in the comments if this article was useful to you and what you would like me to write about next time!

When looking for a suitable business idea, first of all, you need to consider those industries that have high margins and low start-up costs.

The ideal business is also characterized by the fact that it generates income from the first day of operation.

The home improvement industry fits all of these criteria, especially if you have the right skills and experience. So how do you start an apartment renovation business?

What will be required?

• Tools . To start a construction business, you first need equipment. professional tools are not cheap and will cost you from 100 thousand rubles. To save money, you can take expensive construction tools for rent.
• Automobile . A van is best for you, but if you have your own a car, then you can use it. Deliver heavy tools and Construction Materials without a car is almost impossible, therefore, if you do not have your own car, then you should either buy it on credit or rent it.
• Room. There is no need for you to rent a space, which greatly reduces the cost of starting your business compared to other business ideas. Your office can be located at your home, and the tools are stored in the garage.
• State . For a small repair company, a team of two or three people is enough. But on initial stage you can quite manage on your own, if you do not take large objects.
• Registration and taxes. You need to register as individual entrepreneur. A license is not required for interior finishing work. You can do bookkeeping yourself, but it is best to give this part of the work to a specialist. The price of accounting services starts from 1000 rubles per month.

Thus, the start-up and monthly costs of running this business are quite low. You may well try your hand at this business without the risk of losing a lot of money.

How to study the level of competition?

In the case of construction business you do not need to conduct any deep market analysis. It will be enough to check only the level of competition and average prices for work.

If apartment renovation needs to be ordered weeks or even months in advance, and business owners do not want to negotiate a price reduction repair work, this is a good signal that the competition in the market is low.

If companies are highly competitive for work and are ready for significant price cuts, this may mean that the market is already saturated and it will be difficult to find customers.

Even before the first investment in your business, you can submit an ad that describes the scope of work and approximate cost services. Depending on how many calls there will be, you will be able to estimate your chances of getting the first orders.

How to find clients?

In order to get the first clients for a novice entrepreneur, there are several ways:

• Advertising in local newspapers. Newspaper ads are good and pretty inexpensive way receiving orders. But you must be prepared for a large number calls from people who won't order anything, but are just probing the waters and comparing prices.
• Internet ads. To date, all more people use the Internet to find performers for various jobs. You can advertise for free or for a minimal fee on bulletin board sites and city forums.
• Advertising in the hallways. You can print flyers with a list of your services on your home printer and distribute them to houses in your area. Many entrances have bulletin boards where you can also place your advertisement.
• Collaboration with a designer. If you have a familiar interior designer, you can agree on cooperation with him. Many people who order design for their apartments ask for advice from a good specialist.
• Your site. Business card site - great way offer their services to a wide range of people. On the site you need to place a complete list of your services, prices and contact information. It will be useful if you make a form on the site feedback so that customers can write to you. Be sure to create a section on the site with examples of your work. Also, the site should have an opportunity for customers to leave their reviews about your company and recommend it to others.
• contextual advertising. If you have your own website, you can find customers using Yandex Direct or Google Adwords contextual advertising. To do this, you will need to register with the relevant service and submit your ad. You are paid for each transition to your site from a click on an advertisement.

As you can see, organize your small business in the construction and repair industry is not difficult at all, and anyone who has professional skills and experience can do it.

Although the essence of the work does not change: the organization of finishing work, the calculation and purchase of materials, the search for workers, maneuvering between the desires of the customer and their capabilities. The main difference between repair and construction is work for yourself, at your own risk under the contract. You must have your own sole proprietorship, LLC, or at least have sources of orders and a certain reputation in order to start working - let it be for starters on parole.

Your own finishing team - where to start building a business

Some new buildings are rented out with finishing, but municipal finishing, as well as landscaping, is done by the same builders on a salary, there is no way to earn a lot there. It is a completely different matter when your team is hired by a private trader with the aim of finishing a newly built empty concrete cube or repairing his apartment.

Where can a finisher get the first order?

No one starts working for themselves right away for two simple reasons:

• you have no experience - you will not be able to do anything efficiently and on time;
• you have no experience - just no one will give you an order for finishing.

Moreover, you can invest in advertising, constantly answer calls and not get customers - after all, they have a choice when they search for advertising. And you can make someone a good apartment once and get a constant stream of people who will contact you and listen to you with an open mouth as a specialist. A person who has a recommendation from acquaintances always receives more trust than a foreman from the outside - pure professionalism may be the same or even lower. After all, the client does not understand the construction specifics, he only focuses on the sources of information available to him.

How to get the first experience?

All practicing foremen have a different answer to this question, one thing is common - experience must be practical. Private customers do not believe in education without experience, moreover, many foremen do not have specialized education! Someone got their first experience experimenting with repairs in their own apartment, then helped a neighbor, and then received the first orders by word of mouth, and there are many such foremen. Someone started at a construction site as a laborer, grew up to a foreman and got tired of plowing for a penny "for an uncle." Someone received a specialized education and worked as a foreman in construction, studied at the municipal finish.

To take on your first independent object , you, as a foreman-finisher, should have experience “from and to” on all fronts, both rough and fine finishes.

If you think that you can simply hire skilled workers, advertise, make an estimate for the customer, and they themselves will figure out how and what to do - you are deeply mistaken. A worker who knows what to do in a turnkey apartment from and to, is a master who will assemble his team and will not work for you, it is not profitable for him.

The workers know their front of work: one - painting, plastering, primer, the other - the electrician, the third - plumbing and so on.

Your task is to check the quality of their work, and for this you need to know the right technology, and what should ideally be the "output" . Not a worker should teach you how to put beacons, but you should “poke your nose” into the curvature that the level shows. A non-worker should answer the client’s question, which wall paint is better to buy - you should know everything about the properties of the paint and give professional advice which one is better and cheaper.

You should be able to draw up an estimate on your own, give an immediate estimate of the cost, based on the area of ​​\u200b\u200bthe apartment and the wishes of the client, clearly explain what your duties include for this price, so that later there will be no complaints: “ And why didn’t you assemble the kitchen, and what, do I have to pay extra for installing the door?" and so on. It is better to specify all the points in detail in the contract in order to avoid disputes at the stage of accepting the work.

Foreman girl

The more understandable information you give the client, the more more options with their pluses and minuses, you will "chew", the less you pull him - the more he trusts you, the less complaints there will be and the more positive recommendations to friends and acquaintances. And, of course, you need to do it well - after all, the apartment presents itself when a person invites friends for a housewarming party. If you do really well, your contacts will be taken even without the owner's initiative.

Business management and team management

Usually there are 3-5 people in a team. If we are talking about a variant of a super-economical repair, then it can be one jack of all trades out of boredom, usually a guest from Central Asia. At the same time, the quality can be either a blunder or a good one - it depends on his personal qualifications. As a rule, large teams are assembled when there are a lot of orders, and they start with small ones on the recommendation, often good master starts by doing all the cleaning and rough finish myself.

Here it is important to capture the economic component and correctly balance

If you don't hire enough staff, you'll miss deadlines or do poorly.
If you hire a lot of people, but you can't provide them with work, they will scatter or you will go broke paying for downtime.

In a real full-fledged finishing team, where there is an electrician, a plumber, a plasterer and an auxiliary worker, the foreman does not do any work at all. physical work- he only looks for clients, buys materials, draws up and reports on estimates and checks the quality of work. In general, the foreman here acts as project manager and not as a builder. If you are not a businessman by nature, you will not succeed in this field.

A great help will be your working car - station wagon, "heel" or Gazelle - "workhorse", you will have to carry people, goods from object to object.

On practice the young entrepreneur, to survive in the repair business, will have to charge lower prices than competitors and do everything at a lower cost. This means that the brigade will have 1-2 guests from Central Asia, whom the brigadier will force to work seven days a week in extremely harsh conditions.

What you need to start

And you will need:

• buy a complete set of tools;
• make registration and a patent for the work of their guest workers;
• pay for their arrival and arrange a meeting;
• organize food, life, treatment and hygiene of workers;
• to make and place advertisements, to be constantly in search of customers;
• know all the prices of building materials in order to buy cheaper.

Orders are easy to find directly in the new building, when you have already taken one object and just chat with a bunch of owners who have just received the keys. Let's not talk about word of mouth and recommendations, let's consider a professional approach to advertising in the field of repair and decoration.

Business plan sketch - revenue, expenses, profit

In a single article, we cannot cover all aspects of the business. The foreman, as a manager and a businessman, can choose different niches - economic repair, middle segment or turnkey.

In 2015, in Moscow, prices for finishing are :

economy class finishing: from 4000 to 6000 rubles per square meter;

middle segment: 7000 - 15000 rubles per 1 m 2 ;

expensive turnkey renovation: from 15 thousand rubles and above.

Thus, the proceeds from finishing one-room apartment will amount to 120-270 thousand rubles in the economy segment. Two-room - 180-420 thousand. Treshki go from 250 thousand to a million rubles.

Time to work in the same apartment will take 1-4 months, depending on the professionalism of the team and the number of craftsmen.

Workers from Uzbekistan, Tajikistan, Ukraine, Belarus ask differently. In Moscow, you can focus on 25-40 thousand rubles a month.

2 workers is a minimum of 50 thousand per month just for wages. We are not talking about any taxes, to be honest, how this is done in practice. At first, the main thing is not to “burn out”. Often it is the foreman who pays for flights (and tickets to Uzbekistan are not cheap), treatment of workers, meals for the brigade, etc.

Taking one apartment, you can not only not earn money, not “recapture” the cost of tools, but also “burn out” - as in any business. That's what it is distinguishing feature work for yourself.

If you undertook to work for the minimum price, pay the workers monthly, then your task is to take as many objects to work as possible. 2 workers will make one apartment for at least 2 months, you will give them 100 thousand rubles, it remains only for current expenses (transport, tool depreciation, food, etc.) at best. Most likely, you will go into the red, so no one works below 4,000 rubles per square meter, even with well-established business processes, it is very difficult to make a profit at such a price.

How more rooms in the apartment, the more profitable it is for the foreman of the finishers. After all, payment is for square meters, and the work is of the same type and is done faster than many small various works in a small studio apartment, for example. You need to try to take several objects in one entrance, this also saves a lot of time.

How much can you earn on the decoration of apartments?

As in any business, you can earn nothing but debts and a headache, but if it comes down to it, you got recommendations and broke into the expensive segments of the apartment renovation market, you can earn from one hundred thousand to a million rubles a month, everything is individual here.

If we take a “jack of all trades” finisher who works alone and takes on everything, then to calculate his income, it is enough to divide the cost of the object by the period of work in months. Roughly speaking, this is 200-400 thousand and three or four months, that is, your salary will be 50-100 thousand per month when working in difficult conditions without days off and a sufficient number of customers.

So it is beneficial to delegate work, if there were objects. For example, the brigade takes 3 large apartments and rents them out in 3 months, this is a million rubles or more in the pocket of the foreman, 300 thousand a month.

Personal experience

Correspondent I.Q. Review recently completed repairs in his apartment in a new building and watched the work of the foreman from the side. There are a lot of conflicts due to misunderstandings on any basis. Mutual claims often flare up because of the quality of work, prices, necessary or unnecessary in different occasions parties' initiatives. For example, you buy a bath while there are discounts, but there is nowhere to put it, it interferes with the work of the team. They promise to do it in two months, three months pass, you see that hardly half is done, and everyone feeds you with “breakfasts” while you pay for rented housing.

Not every team can quickly respond to emergency situations. The worker fell ill or quit, the work stops, the customer suffers, the foreman listens to all claims.

Defects in quality can be expensive - a wire forgotten under the floor or a curved wall threatens with alterations at the expense of the foreman, which can cost more than the potential profit, because the materials are not cheap.

In general, the work is very dynamic and nervous, the results are unstable. To make money in this business, you need a well-established mechanism - a stable team, a stable influx of customers, good quality, streamlined workflow. All this comes with experience. And experience is gained by months and years of hard thankless work. Work as a foreman on the finish will work for those who really dream about it. If you dream of easy money - they are not here, despite the high price tags.

• Definition of target audience
• Customize ads
• Get targeted subscribers
• Get Applications

The company "Chestny Remont" is engaged in the complete and partial decoration of apartments in St. Petersburg. They also help with free acceptance of apartments in new buildings. Previously, there have already been advertising campaigns in Vkontakte, but did not bring results and decided to contact me in order to attract apartment renovation clients from this social network.

Before you start, you need to prepare a landing page (in this case, a group) for traffic. First of all, he asked the customer to change the cover and fill the group with unique content. They began to use posts with colorful photos, polls and picked up hashtags.

A sales funnel is an analytics tool that allows you to understand how your potential customer comes to a decision to purchase your product or service.

When working on this project, I decided to use 3 sales funnels:

After talking with the customer, I identified the following audience segments in the mindmap:

I collect bases on:

• Competitors
• Residential complexes
• Friends of competitor employees
• Interest categories

Besides:

• I analyze popular posts in the subject to understand which images in ads are most likely to hit.
• I am assembling the core in order to better understand the target audience: demographic data, in which groups. Most often, girls from 20 to 45 years old are interested in repairs. They are also in 2-3 groups about interior design and beautiful finishes.

To test the ad, pictures from the Internet or photos provided by the customer are used. I also test calls to action. For example: "Go and join / Go and fill in / Join and get a discount." The result is 20-30 posts with various pictures and appeals. I choose hot bases for the test, collected by competitors and Residential Complexes .. I unscrew and see which posts have the highest CTR, conversion to subscription and the ratio of positive to negative.

Sample advertisement for apartment renovation VKontakte

In the course of the work, a number of “unsuitable” ads for advertising were revealed:

Failed promos

1. Audiences that performed well in this niche: residential complexes and competitors.

They consistently bring applications for 100-300 rubles, which makes me and my customer very happy.

2. You need to work out the content of the group.

At the beginning of work, a subscription to a group (for a hot audience) cost 50 rubles! That's a lot, isn't it? Therefore, it was decided to completely change the content plan in the group, and as a result, the price dropped to 20 rubles per subscriber.

3. Design.

The design should inspire confidence and look decent among competitors who have terrible design.

4. Repair after a few months.

This niche is not the fastest in making a profit, but this is its plus. Constantly warming up subscribers with the help of content, we show them our professionalism and the fact that we can be entrusted with repairs in their apartment. And if, on an ongoing basis, you bring orders to the customer for 100-300 rubles (and even less), then this will be considered an excellent basis for long-term cooperation.

Now you know where to take clients for apartment renovation and how to write an ad in order to find a lot of clients. You can once again look at the text of the ads in the samples from my case and, based on it, create your own selling text for advertising apartment renovation. If something is not clear, be sure to write in the comments.