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Dmitry Kuprienko, an experienced entrepreneur in the field of furniture production, shares practical advice on how to start and organize a business in furniture production, what you need to organize your first workshop, how to get up from scratch and where to start in this business.

Many companies that started their business by manufacturing cabinet furniture in small workshops several years ago have become quite successful and expanded their business. Today, some of these organizations, in addition to the production of kitchens, wardrobes and other interior items, provide a number of other services to the population. Usually this cutting laminated chipboard and production of facades from MDF according to customer sizes, gluing the ends of parts with PVC and melamine edges, assembling doors from aluminum profile and sale furniture fittings with accessories.

Having some experience and initial knowledge in this area, you can organize your own small business, which has every chance of success. Moreover, some serious capital investments and the presence of large production areas in initial stage you won't need it. With a skillful approach, rational use of earned funds and a certain amount of luck, you can literally have a decent income in 1-2 years.

How to start a furniture manufacturing business?

Kuprienko Dmitry(author of the material) - has been producing custom cabinet furniture for more than ten years:

“The presence of a huge number of players in this market segment should not stop you. In any business, as elsewhere, the evolutionary process never stops - someone goes bankrupt, and a more efficient entrepreneur takes his place.”

Since, as already noted, starting a small business producing cabinet furniture does not imply large financial expenses, there can be no talk of any expensive advertising campaigns or other promotions. Finding your clients can be much easier and cheaper. It is enough to order business cards and distribute them to everyone you can, or publish several advertisements in special newspapers.

Also try to negotiate cooperation with small construction stores, since the chances of finding a customer in such a place are quite high. People making renovations most often plan to purchase new furniture. If you can convince the owners of these outlets that they will benefit from a certain percentage of your orders, then customers will soon appear.

In addition to traditional methods, you need to start preparing your website or blog, since every year more and more orders, especially in large and medium-sized cities, are received by craftsmen via the Internet. Of course, promoting your own virtual store will require financial and material costs from you, but not everything is done at once. Gradually developing your main production, at the same time develop an Internet resource, which, if the circumstances are successful, will provide you with many orders - the dream of all entrepreneurs without exception.

How to choose the right materials supplier?

Fairly high competition in this sector forces firms providing this type of service to pursue approximately the same financial policies. Therefore, choosing an organization based only on prices will be completely wrong. Some may sell some products cheaper than competitors, while others are more expensive; as a result, the average cost of components for furniture production will be approximately similar everywhere. Naturally, we are talking about the same level of quality, since the materials and fittings are from different manufacturers has different prices.

The maximum possible range of goods and services offered by the organization to its customers. In such a place you should be able to buy almost everything you need without spending additional time and money on trips to other stores for some little thing. Moreover, it is highly desirable that components be sold in different price categories, since clients have different income levels, and not everyone will be able to pay for expensive luxury materials, and some only need those. Therefore, you should have freedom of choice in one place.

Equally important are the timing of your orders and the discounts provided to regular customers. Duplicate the information received from the company’s employees with experienced clients. It is from them that you can learn important nuances.

The location of the organization plays a significant role; it is better to start working with a company that is located as close as possible to your workshop. Voyages across the city with the current traffic congestion in daytime take up a lot of precious time.

The territory must have convenient access to the workshops and properly equipped areas for loading parts into your vehicles. It’s good when such places have canopies that guarantee the safety of parts in any bad weather.

Search for premises and purchase of equipment

To make cabinet furniture at the initial stage you will need a room with an area of ​​about 20-25 square meters, it will be good if it turns out to be one a large room. Please note that there will be a small warehouse here for both recently imported blanks and finished products. In the same room you will need to drill and process parts, as well as assemble furniture, so choosing a room smaller than 20 square meters is not recommended.

In addition, pay attention to the possibility of maintaining its temperature at 10-15 degrees in the autumn-winter period. Immediately calculate how much it will cost you. Sometimes cheap rent is completely offset by expensive heating. There was no need to remind you at all that the room should be dry, since this is one of the main conditions, and by neglecting it, you risk a lot.

Confidence in the safety of all property is also important, since over time, if the business develops successfully, the workshop may simultaneously contain components and equipment worth several thousand dollars. Do not forget here about ensuring convenient loading of finished furniture and unloading of brought parts with fittings.

When purchasing equipment, many cannot decide on the class of hand-held power tool. There are very opposite opinions on this matter: some prefer to purchase inexpensive goods and replace them as needed, others work only with expensive products worldwide famous brands.

There is also a tool that is in the middle price range, and this is probably worth choosing at the very beginning. In addition to production needs, it will always be useful for other matters. To ensure that you do not have any problems while fulfilling orders, you must have in your arsenal:

• Electric drill - 2000 rubles;
• Cordless screwdriver- 2500 rubles;
• A powered screwdriver - 2000 rubles;
• Jigsaw - 2200 rubles;
• Manual milling machine - 2500 rubles;
• Grinding machine - 2500 rubles;
• Electric miter saw - 7,000 rubles;
• Industrial hair dryer - 1600 rubles;
• Hammer - 2200 rubles.
• A set of cutting tools: drills, cutters, knives and crowns - 3000 rubles;
• A standard set of hand tools for a home craftsman - 1000 rubles;
• Clamps - 1000 rubles;
• Miter box - 800 rubles.

Over time, having gained more experience and saved up money for production development, you will purchase more complex equipment that provides a higher level of production. In the meantime, it is quite possible to get by with what is listed in this section, since this is quite enough to produce cabinet furniture from ready-made parts. Your costs when purchasing the mentioned tool will be about 30 thousand rubles, and prices may deviate in both directions by about 20%.

Software

No, we are not talking about expensive CNC machines, but only about two programs that can significantly facilitate your work at the stages of furniture design and when ordering cutting laminated chipboard. One way or another, you will have to do this in any case, until good business allows you to hire an employee for these purposes. Without using software, this entire process will take a lot of time and effort, and errors in calculations are also possible. Therefore, it is worth paying attention to very simple and useful programs:

PRO 100- a program created for designing and constructing furniture. With its help, you can easily visualize the object and calculate the parts required for assembly. Today there are several versions of PRO 100, as the program is constantly being improved. The latest development allows you to create quite realistic 3D images.

Cutting- a program whose purpose is to provide assistance in drawing up the optimal option for cutting laminated chipboard and MDF sheets. Using it, you will quickly find out how much material is needed to make a particular product, and you will also be able to minimize unclaimed waste. Cutting saves both time and money.

In addition, it is advisable to have a laptop. Your future work will involve frequent visits to homes, offices and other facilities where measurements will be taken. Almost all clients in this case are childishly impatient; they want to immediately see what their furniture looks like. With a laptop and PRO 100 you can render in 45-70 minutes. By the way, this greatly increases your chances of receiving an order.

Prospects for the development of the furniture business

By following our recommendations and setting aside part of the money you earn for business development, you will be able to reach a new quality level within 2-3 years. In the process of fulfilling orders, acquaintances are made with construction teams, since repairmen and furniture makers are essentially inseparable. Such connections, like an Internet project, will allow you to increase the number of clients and increase your income.

An important factor guaranteeing success of endeavors, is the constant expansion of the production base, both in terms of increasing space and purchasing new equipment.

From the first days of work you will dream about format-cutting and edgebanding machines. They provide independence, allow you to quickly correct errors on site and save money.

But you can’t rush to buy them; many craftsmen, turning to a bank or private individuals ahead of time for a loan to purchase them, incorrectly assessed their capabilities and subsequently suffered losses. Therefore, it is better to make such serious purchases with your own money or borrow a small amount.

Expensive machines justify themselves only with the appropriate volumes of processed material; only then are they effective.

Their cost is approximately:

• Format cutting machine (made in China) - about 200,000 rubles.
• Curvilinear edge banding machine (made in Russia, China) - about 50,000 rubles.

There is equipment that is both slightly cheaper and much more expensive than the listed prices. But even familiarizing yourself with the average cost of machines that are usually purchased for small workshops is enough to avoid making impulsive decisions. Without a carefully verified business plan, which is confirmed by an increase in the number of orders, you should not start this event. Delay in such a purchase may be just as undesirable for effective development. You will simply waste money and time.

Furniture manufacturing has always been considered a promising occupation, especially in our country, since a huge percentage of the population still uses old furniture and dreams of new ones. People who bought a kitchen, wardrobe or hallway about 5-8 years ago are already starting to think about replacing them, so furniture makers will always have work to do. You just need to organize it correctly.

New business idea: Production of fences and enclosures for private households under the FenceLego franchise (new product, lack of competition, high demand even in current market conditions).

Today IQ Review publishes a production story. Few people want to do this, because the “buy-sell” scheme requires much less skills and labor costs. However, there are brave souls. This is the story of an “ideational” married couple who wanted to make the world a little better. You'll learn what mistakes they made and what it takes to succeed in production.

How we decided to start producing and selling cabinet furniture from chipboard

My name is Irina, I live in Irkutsk, my husband and I were 26 years old when we started the business in 2013, we are closing it soon (2.5 years of activity).

Production of cabinet furniture

My husband and I had a dream - to run our own business. But not just by buying and selling, but by producing things that people need, to bring benefit. My husband was good at designing and making cabinet furniture from laminated chipboard (laminated chipboard), he really enjoyed translating his ideas into tangible objects and making familiar things comfortable.

At first it was furniture for my home and for friends and relatives, and then small private orders appeared from other people. Afterwards I had experience as a furniture project manager in industrial production. And we decided, that’s it - it’s time to start making furniture on our own, and not work for “uncle”. Of course, we had no experience in running our own business, and we began to study this issue.

In general, a business related to production involves a complex system. You immediately need to have premises, equipment, qualified personnel, and transport. Think about suppliers and many other things, all at the same time, so that not a single element falls out of sight.

As for furniture production specifically, these rather bulky items also require a lot of space: for large machines, storage of materials and finished products, as well as space for working on different stages production.

Many people told us about high competition in this segment - and indeed, the furniture market is one of the actively growing ones. Volume Russian market cabinet furniture is already more than 4 billion dollars a year (author’s data, as of the end of 2015 - editor’s note). But furniture production is mostly concentrated in the Central District of Russia, and only 2.9% of the total volume is produced in our region.

We have decided on our target audience - low- and middle-income clients. The main material for our production is relatively inexpensive (chipboard) and widely used, and fittings and furniture facades were selected for each project depending on the customer’s budget.

We planned to produce only cabinet furniture (this includes models with a rigid body and the absence of soft parts) in areas including built-in furniture:

• Kitchen sets
• Bedroom furniture
• Living room furniture
• Hallway furniture
• Office furniture

We had several concept options for the project: manufacturing furniture for private orders for individuals and legal entities, creating collections of standard furniture for different customer segments and selling it through stores in the city and region. They even wanted to create an online store of ready-made furniture solutions (they started doing it), and then their own chain of stores. But we decided that first we would focus on working on individual orders, and then we would think about a line of standard pieces of furniture.
At the same time, we were going to actively work on creating and promoting our brand, focusing on quality, ergonomics and non-standard design (to the extent possible with such materials).

Business plan for furniture production

We did not have our own initial capital - only ideas, a desire to change the world and a small client base. They relied only on themselves and believed in luck. Since we had no money to hire workers, we divided the work responsibilities among ourselves: my husband completely covered production at all stages, accepted orders, worked with suppliers and communicated with clients personally. In addition, he was involved in general strategy and searching for sales points. And I got marketing, advertising, public relations, taxes and future personnel.

It was planned to invest 5-8 million rubles in the business over five years using profits, loans and outside investments. These funds were supposed to be used to gradually purchase the necessary equipment and premises. By the end of the investment, the total number of employees was going to be increased to 18 people (director, accountant, sales manager, designer-technologist, storekeeper, 11 production workers and two loaders). The minimum planned sales volume at the end of the first year of operation was to be 400 thousand rubles per month.

How to get a subsidy of 300,000 rubles for a small business

We didn’t intend to write a real business plan (we thought that everything would work out with calculations), but just at that time the city administration announced a competition for projects to provide subsidies to small and medium-sized businesses. Investing in a business of 300,000 rubles with virtually no obligations interested us very much, and we decided to try to participate in the competition.

To do this, my husband registered as an individual entrepreneur, and we began to collect the necessary documents and draw up a business plan. The simplified tax system chosen for taxation was 15% - the most convenient option for high-cost production.

It was important to find suitable premises and equipment at the beginning of work. We were very lucky that we were able to agree on the rental of a workshop with the necessary machines from a former existing production facility. There was everything you needed for normal work for the first time. Of course, not in excellent condition, but it was possible to work. My husband taught himself how to repair machines. We drew up an agreement with the landlord, discussed the price for a long time, but we decided that we could handle everything. The advantage of this premises was the close delivery of the main material for production. We delivered small items using personal transport, which, of course, affected its quality.

We prepared all the documents and wrote the business plan ourselves. We barely had time to collect documents confirming expenses for the required amount (15% of the requested subsidy - 45,000 rubles) from the start of individual entrepreneur registration. Let me remind you that we had no money at all, so we had to complete several orders for furniture and add expenses from there. We barely had time to put everything together, having submitted the documents for the subsidy in the last minutes. We won the competition for a subsidy, but we were burdened with the obligations of constant reporting and the official hiring of three people for six months.

Our main mistakes in business

A subsidy amount of 300,000 rubles was requested for a new edgebanding machine (a thing that quickly glues edges and reduces furniture manufacturing time). It was expected that it would increase production volume and profitability. It was the choice of this machine that became one of our main mistakes. Looking back, we understand that it was worth spending the subsidy received on renting a workshop, purchasing materials or on basic machines that will be used frequently. But we bought something that stood idle almost all the time. I wanted to buy more new equipment for not very much money. The machine turned out to be inconvenient, difficult to maintain, and problems constantly arose with the supplier company. Our inexperience and their irresponsibility took their toll; the money was wasted.

The quality of work and active promotion really made a name for us, and there were always orders. But the husband simply physically could not produce the required volume of products to cover basic costs. Income was rarely more than 100 thousand per month instead of the planned 400 thousand. The debt for renting the premises began to accumulate - our biggest expense. And quarterly taxes, pension contributions and force majeure were also added (once our workshop was flooded and a lot of finished products and materials were destroyed with water). There were also rash decisions such as renting an office where we never worked a day, and buying a domain for the website.

We decided that it was time to hire workers, especially since the deadline for subsidy obligations was approaching. Our expectations that people would come who were also good at technology and who wanted to work hard and earn money based on the results of their work, of course, were not met. Then we began to look for simply capable students without experience, but again - nothing. As it turns out, not everyone wants to earn money; most people just want to receive money. So my husband had to work alone, with varying degrees of success, without days off, and sometimes without sleep.

Since we were still bound by subsidy obligations and had to employ people and pay at least the minimum wage and all deductions from it, we found ourselves in an even deeper financial hole. If it were possible to guess what receiving a subsidy would lead to in our case, it is unlikely that we would have agreed to it. They would work quietly in the shadows without any taxes or deductions and raise capital for business development. But what's done is done.

We have incurred fixed costs:

• rent,
• individual entrepreneur insurance premiums.

In variables:

• purchase of materials,
• electricity fee,
• Payroll and payroll taxes,
• tax according to the simplified tax system,
• other general and production expenses.

Due to financial problems we lost our workshop, new machine had to pay off the rent debt. We found ourselves without the means for production, and even with obligations to clients. They began to cooperate with another workshop for cutting material, here the husband did the main work. Accordingly, productivity dropped significantly, and we lost the trust of customers due to non-compliance with order production deadlines. After all, now the chain of actions to create finished product became very long, and almost every element had its own problems.

In fact, we never had any profit; we always ended up owing money to someone, borrowing and re-borrowing money. Now we are holding out on completing the last orders in order to pay off the most urgent obligations and are closing our operations. There was no point in hoping to be able to work in production without any capital. Alas, the dream of creating a strong production remained just a dream.

Room.

Staff.
Director.
Working staff.
Designer.
Sales Manager.

Marketing.
Advertising.
Types of advertising.
Sales of products.

Financial plan.
Investments.
Payback.

Production options.

Production of furniture according to customer sizes.
Business development prospects.

Despite the fact that furniture production has long ceased to surprise anyone, the demand for these products is not falling. There is no oversupply in Russia, but production operates in conditions of fierce competition.

Not everyone can withstand the competition; some work long and fruitfully, constantly delighting customers with new models and design solutions. Some are unable to maintain a business in a strong flow and crash without having time to really find their place in the market.

Starting a furniture manufacturing business is serious business. Requires mandatory legal registration, clear calculations of investments and plans for the sale of finished products. And in order for the business not to become history, it is extremely necessary to comply with all points and make every effort to implement them.

When registering a business, it is best to assign it LLC status. The status itself already indicates the seriousness of intentions and will help attract investors from outside or as founders. The amount of planned investments is not small and it is unlikely that it will be possible to do without additional investments. LLC status provides the opportunity to receive additional income using the registry additional activities and expand the business in the future.

Also, this legal status provides prospects for participation in profitable tenders and cooperation with serious chains of furniture supermarkets, which has a positive effect on the reputation and income of the enterprise.

Room.

After all the design steps, it is necessary to organize the premises where the workshop will be located. The industrial zone of the city is best suited. The room you need is not small - about 300 m2. Hangar structures are perfect.

The problem of finding suitable premises is quite pressing, so you need to start dealing with this in advance. It is best to seek help from companies that specialize in this particular area. They already have ready-made proposals. They know for what purpose, what room is suitable, what technical specifications must be met and what standards must be present.

When concluding a lease agreement, be sure to pay attention and specify the terms of the lease. You need a long-term lease agreement in order to avoid future troubles with moving and re-registering the production address. Sometimes premises are rented with some equipment already there. If you have this option, that's great.

The rental agreement includes the rental of production equipment - and you have fewer costs, and the owner has less headaches about where to put it and what to do with it.

Equipment for furniture production.

To start production you will need special machines. Buying them is not a problem.

Edge banding machines are necessary for processing synthetic (melamine, PVC, ABS) and natural materials(veneer, paper).

The process of edge cladding occurs after the process of cutting the material on a cutting machine. We'll talk about it a little below. It is imperative that equipment for finishing edges be selected depending on what kind of furniture you intend to make.

For more understanding here short description machine operating process:
- Manually or through automatic module Glue is applied to the surface, heated to the desired temperature.
- The machine applies an edge to the dimensions of the workpiece. It is possible to cut the edge with a technological reserve.
- Next, using a machine, the edge material is pressed against the surface being processed.
- After operation of the machine, the applied edge is finished - removing excess glue, processing the edge, grinding and polishing lines and corners.

It is worth repeating that the configuration of the machine must be selected according to the type of furniture being manufactured.

They are produced in various formats - both for small-scale production and for industrial-scale batches. Direct purpose - cutting furniture parts from sheet materials (plywood, chipboard, fiberboard).

To ensure that the work is carried out without chipping, two cutting units are used - the main one and the scoring one. They make excellent cuts of laminated material with high precision thanks to the body of the saw unit mounted at an angle. The presence of a scoring saw in the machine ensures absolutely clean cutting, without chips or nicks.

The machines are produced in several types, each of them has its own characteristics and special purposes. Your task is to choose from a wide range of offers exactly the one that is ideal for production. The main difference is the method of placing the workpiece - horizontally or vertically, that is, by transverse or longitudinal cutting. And another difference is the type of carriage. The machines are produced with either a ball or roller carriage.

Regardless of what equipment you choose, pay attention to the availability of additional tables. They are indispensable when cutting full sheets of material. An important point is the upper clamping beam and the upper pneumatic clamp. They will ensure reliable fixation of small workpieces, which is necessary in the production of furniture of exclusive design with small details.

The main purpose of the equipment is more thorough preparation of the part. The machine cuts the material to the required thickness.

The workpiece is placed flat on the workbench with a pre-processed base surface. The workpiece being processed is fed automatically to the rotating knives. Main technical characteristics:
Rated supply voltage - 220 W;
The rated power consumption of the commutator motor is from 1500 W;
The rotation speed of the planing shaft with planing knives is 8000 rpm (idling);
Average height the workpiece processed on the machine is 15 cm, the width of the work table is from 25 to 50 cm, with the corresponding width of the workpiece being processed up to 45 cm.
The average speed of automatic workpiece feeding is 8 meters per minute.
The average planing depth is 2.5 mm. Depends on the width and properties of the workpiece.

Thicknessing machines are distinguished into single-sided and double-sided. Single-sided have one blade shaft located at the top, above the work table. Double-sided ones, respectively, have two knife shafts. The second one is built into the work table and performs the function of processing the lower part of the part. The work table itself is movable; with its help, the required height is set for processing the material to the required thickness. The machines are also distinguished by power and maximum lifting of the working table, its width and planing depth.

Quite a wide price range is convenient for choosing necessary equipment depending on the buyer's budget. The price depends on the country of origin and technical parameters.
When choosing a thickness planer, pay attention to safety features. The design must be protected from overloads by a power interrupt unit. If an overload occurs, the thermal relay must be activated and the power supply to the machine must be interrupted.

Choose machines with quiet operation, which can be ensured by a belt drive. It also protects the machine motor from overloads.

For additional safety of machine operation, power switches are often used. In addition to direct functions, they are equipped with a protective function against unauthorized activation when the operator is absent.

In the production of furniture, wood or any other material goes through many technological processing processes, and the four-sided machine is the basic equipment for many of them.

The main function is profiling molded products, cutting boards into lamellas for furniture panels. A furniture production workshop requires sufficiently powerful equipment with high throughput. When choosing a four-sided machine, first of all you need to pay attention to its dimensions. For example, in order to process a workpiece measuring 40 cm, you need a milling cutter with the appropriate parameters (about 80 mm). In order for the equipment to cope with the processing of large materials, a reinforced feed function is required. The workbench must be durable and wear-tested for stable operation under constant load.

The best strength is shown by machines with cast iron tables. The function of increasing the serving and receiving tables is very convenient and often necessary. To do this, the characteristics of the machine must indicate the presence of a manual or automatic control function. If you are planning serious production, then your four-sided processing machine must have a high feed speed - up to 30 linear meters per second.

Some manufacturers produce universal four-sided machining machines. That is, with the possibility of resuscitation and profiling functions. By simply moving the planing knives in the desired direction, the working function can be easily changed. Such a machine will help to significantly save money on startup investments. But for the workshop to fully operate with maximum output, you will still have to pay special attention to each process - this will increase quantitative indicators, which is important.

To fully support a furniture production workshop, there is a fairly large number of different machine tools, but the four most important and mandatory ones are described above. The purchase of such a kit will cost approximately $40 thousand.

Staff.
The enterprise in the LLC statue has obligations of mandatory staffing.

Director.
Appointed by the meeting of founders. The candidate may be one of them, or an outsider who meets the requirements of the position held.
Full-time accountant. A person with financial responsibility. He can easily perform the functions of a personnel department employee. Must be familiar with the articles of the Labor Code. Maintain personnel records and related reporting.

Working staff.
Operators are needed to maintain production equipment. One for each machine. Workers are also needed to assemble furniture. This is 3 more employees. In general, to fully staff the work force, you need seven people - this is quite enough for the full-fledged process of the workshop. Workers performing assembly functions can travel to the customer’s home to install finished orders.

Designer.
The enterprise definitely needs such a specialist, but he does not necessarily have to be full-time. Design may well perform the function of “coming”. Cooperation is formalized through an agreement stipulating the number of working hours per week or month and the corresponding wages. A designer can collaborate with several companies at once, have several projects and easily implement them. It would not be amiss to include in the cooperation agreement a clause not to disclose plans and the concept of the enterprise’s work in order to withstand fair competition and without violating its interests.

Sales Manager.
Do not be skeptical about such necessary personnel. In the first stages of launching production, an employee who will be responsible for sales is more than necessary. Try not to save money and look for an experienced manager with his own client base and a good reputation. This will greatly help in promoting your business. Moreover, the manager also performs the function of an advertising medium. And you need advertising like air.
Accrual algorithms wages for a sales employee several:
Fixed amount (rate).

As a rule, a fixed rate is quite rare and is usually accompanied by official registration of employment. Often the amount of the rate is equal to the minimum wage established by law. This option suits someone, we wish them good luck.

Rate + % of sales;
This payroll algorithm is very common among companies. It is actually very convenient for both the owner and the employee. The rate, again, is minimal and the percentage is small because the monthly sales volume (or planned volume) can be very large. With such volumes, the salary is not higher than 0.5% of this amount, but mostly 0.2-0.3%. The rate, as in the previous paragraph, is minimum or lower than the minimum. There are companies that offer a bet of $100. and add to this money a slightly higher percentage than usual.

Rate + % of income Money for the current month;
In this case, the guaranteed payment amount may be different. The % figure is no more than 1. But, pay your attention to one “BUT” - the manager earns his hard-earned % from the amount of money coming into the company, that is, from the amount that the accounting department sees in the account at the end of the current month. Many newcomers confuse or simply do not pay attention to this condition when applying for a job. Naturally, then problems begin.

% of sales;
One of the most common algorithms. The maximum profitable % of sales is calculated. Depends on the amount of planned sales for the reporting period. How more amount, the less %. Furniture is an expensive product, so maximum level manager's salary - 3%.

% of the company's income for the current month.
Accrual is based on the same principle as in point No. 3, only without a guaranteed rate. In this case, the % depends on the planned sales volume - the higher it is, the lower the %. Not the worst algorithm if the manager came to an already established client base, that is, there were already sales in the previous period and the money for the sold goods will be received this month. This is important because the majority of clients work with deferred payment, especially for large retail outlets - where the deferment can reach up to 3 months.

Basically, according to this algorithm, a sales agent begins to receive a salary no earlier than the third month of work. Don’t let this surprise you, if you agreed to such an algorithm, accept it for what it is, nothing can be done about it. Until the money for sales begins to flow into the company, you can offer a fixed rate, but it will be minimal or increased - this algorithm is described in point No. 2.

% of profit;
This algorithm is probably the most difficult for an employee to understand, but very beneficial for the owner.

The bottom line is to pay a commission of 10% on the net profit received from sales. It is important to pay attention to the fact that profit is calculated from the price at which the products entered the sales department, and not from the cost price.

Employee salaries are determined based on the average salaries of employees of the corresponding categories and the profile of the region in which production is planned to be launched.

Marketing.

Advertising.
Advertising is the most important process in promoting furniture production. It is important that a potential client knows about you before the finished product hits the market. There is a lot of competition in this type of business, and if you want to make yourself known, you need to do it in advance.
If you are seriously thinking about fruitful and long-term work, forget about “black” and “gray” production. Develop and register your own TM with Rospatent of the Russian Federation. The registered trademark of the promoted brand is strongly protected from counterfeiting and, if something happens, you can always defend your rights.

To do this, you must submit an application and pass a designation check for similarity. The advantage of registration is obvious - the right to use the trademark for 10 years (after which it is successfully renewed), has a positive effect on the company’s image and, accordingly, on the reputation and degree of trust from the outside. potential client. For illegal use of your trademark, you can demand compensation for material damage through the court.

If you don’t have time to do this, there are companies that will take on all administrative responsibilities for a fee and register the technical assignment as quickly as possible. The cost of such services is about $500.

After entering the TM into the general register of the State Patent, immediately begin advertising the enterprise and its products.

The very first thing to do is to clearly define the market segment and have a clear idea of ​​who your customers will be. Who do you want in your client base?
An advertising campaign is an expensive business, but it makes no sense to save on it. It is necessary to direct it as accurately as possible to the segment that you identified as potential in the first place.

In order for advertising to be of high quality and work correctly, you must study the market and your competitors. Carefully analyze the pros and cons of their work and products. Analyze the pros and cons of your production. Why is this necessary?
First of all, such an analysis will allow you to clearly identify the advantages that you will use in developing advertising campaigns. These can be high-quality materials, natural wood of valuable species, high-quality fittings, qualified staff, the latest equipment and production technologies. Be sure to indicate the work of the designer during development. Often it is this fact that can quickly and permanently form a customer base. Among potential clients there are many connoisseurs of design work. Moreover, who but a designer constantly monitors the latest global trends in the furniture industry.

In addition to “black” and “gray” manufacturers, your competitors remain Chinese manufacturers of furniture and components. This is another serious niche in furniture production and occupies a significant place in the market. There is no point in underestimating such a competitor and not paying attention to him.

Companies representing Chinese manufacturer They are distinguished by fairly cheap offers, but not always of high quality. In your advertising campaigns aimed at similar customers, you can take advantage of the advantages of type, quality, and the possibility of individual ordering according to the sizes specified by the customer.

What are the options:
Production of cabinet furniture;
Children's furniture;
Cushioned furniture;
Office furniture;
Bathroom furniture;

In any production direction, advertising must best meet the needs of a potential client and attract his attention.

Types of advertising.
Advertising on billboards ranks first in terms of memorability. It is expensive, but at the beginning of the production journey, a business definitely needs it. Place information about yourself in several places, or at least in one, but as effective as possible. Advertisers know the intricacies of placements. Don't be afraid to trust them. It is in their interest to make your advertising effective.

The next step in promoting your business should be the creation of a company website or professional landing page. This is a must. As Bill Gates said: “If your business is not on the Internet, it is not at all.”

Actively promote your website and landing pages online - this will bring more clients to your company.
Creating a good website costs about $500. Create an accessible interface and make it understandable even without experienced users. The website must contain information about the company, its data, and contacts. Create a colorful, attractive catalog and order button. Describe all the advantages of the offers and customers will not keep you waiting long. Create a wide range of payment forms.

Use printing services. Colorful booklets, flyers, Business Cards. These are mandatory advertising attributes for starting any business.

You can place information about the new company in the media. It would be better if these were specialized publications. Don't skimp on best places- This is the first and last spread of the magazine. It's expensive, but justified by the results.

Create a beautiful catalog. It will be useful for the manager and in several other sales options.

Sales of products.

As mentioned above, the sales manager will be involved in product sales. It may be one or several. But the owner must be directly involved in the development of the action plan.

You have already implemented advertising that attracts potential clients to you. You can, of course, stop there and fulfill those orders that come to you from these sources.
But if possible, do not miss the opportunity to increase sales.

One of the best options is to open your own store. Or better yet, a small network. If the production is located in a metropolis, then several districts of the city can be used for the operation of stores. If the production workshop is located in the region, a regional center is perfect. This could be completely small room, with an area of ​​20 square meters. You can place several types of products there and work according to the catalogue.

Cooperation with furniture supermarkets can be called a very profitable type of sales. This option is ideal for young companies. Because supermarkets fully support the work of the workshop according to the entire price list presented by the production.

Undoubtedly, such cooperation has not only advantages, but also disadvantages. The main disadvantage is the clause in the agreement regarding exclusive rights to representation in the regions where supermarkets are located. That is, you will not be able to sell your products in parallel with them. The second disadvantage is the price. All networks try to negotiate the lowest prices from the supplier and, by the way, they are not bad at it.
In principle, if you cooperate with them on the basis of exclusive sales rights, then this is not a problem. They will not be your competitor in territory. And in the price list you can enter any price that you agree on. A significant disadvantage of cooperation with networks is the payment by installments. This is a mandatory condition for cooperation. If it is unacceptable to you, refuse and do not offer yourself as a supplier at all. Installment plans in different networks sometimes reach up to six months. But mostly - three months.
Despite the disadvantages of working with such networks, they are justified by great advantages. Serious and undeniable positive point— wide representation in many regions. As a rule, chains are very developed or rapidly developing and open their stores wherever possible.

Another important positive point is advertising through representation. Supermarket and hypermarket chains release their catalogs of seasonal offers. Catalogs are distributed free of charge. Thousands of potential clients will know about you. Another advantage of cooperation can be considered from the logistics perspective. Customer demand will direct your production in the right direction. You will always be aware of new trends and bring new ideas to technology and design solutions.

Dealers.

These are the companies that will sell your products in their regions. This is a great way to promote and reach the widest possible area. The dealer search process is similar to general sales. It is imperative to create a beautiful, viewable commercial proposal. Describe the benefits, proposed terms of cooperation and send it to all relevant companies. A sales manager can handle this very well.

The two methods described above are only possible if the status of your company is not lower than LLC. Because your status indicates the seriousness of your intentions. It is rare when dealers agree to cooperate with companies of a lower status. In this case, there is no need to talk about networks. They don't even consider such proposals.

Tenders.

Regardless of what kind of furniture you produce, there will always be customers potentially interested in the products you produce. For example, if production operates in a resort area, these are sanatoriums and recreation centers.

If you simultaneously produce a line of children's furniture, these are kindergartens, various kinds of children's institutions that need constant furniture updating. Don’t be afraid to express yourself, participate in tenders. There are sites that specialize in collecting complete information about all ongoing commercial tenders separately for each region. Subscribe to the newsletter of such a site, connect industry and regional settings and you will constantly receive by e-mail all information related to this issue. Information is constantly updated.

You will always be aware of current events in this area. The newsletter is absolutely free.

You can unsubscribe from it at any time if you don’t need it. Of course, it’s up to you to make the decision, but you shouldn’t refuse such opportunities. Again, LLC status can greatly help you with this. In addition, if you need high-quality consumables for production, you can place your tender. Conditions for participation and placement of tenders are freely available. Don't miss any opportunity to make your business even more profitable.

Financial plan.

Investments.

It's time to carefully calculate the required investment.
LLC registration ________________________________________ $110;
TM registration with Rospatent ______________________________ $500;
Rent of premises ________________________________________________ $1000/month;
Purchase of equipment _____________________________________ $40,000
Consumables _____________________________________ $40,000;
Advertising ________________________________________________ $10,000;
Office equipment ______________________________________________ $1000;
Taxes, salaries __________________________________________ 30% of profit;
Total at the start _________________________________________________ $100,000.
Total investment in launch production workshop about $100,000.

Payback.

The payback time of such an enterprise directly depends on the profit that you will receive as a result of the sale of finished products.

Even if we assume that the difference between the cost and price of finished products is 100%, it will take months and years to recoup the investment. It will take at least three months to produce the first batch of furniture, from development to the date of receipt of funds from sales.
Summing up the monthly expenses and minus them from the profit received, it is clear that to pay off only the consumables, you will need at least two full-fledged sales of all products made from the entire batch of consumables.

Ideally, if the workshop is fully loaded and the finished product is fully sold, taking into account installment payments for the products supplied to the buyer, it will take at least 8 months to pay back the consumables. And besides this amount, there is also the remaining $60,000 of invested money. If $40,000 paid off in 8 months, then the rest will pay off in proportion for another 2 years.

We can conclude that the full payback of the $100,000 investment will occur no earlier than in 2.8 years or 32 months.

Production options.
There are several options for furniture production at your disposal and each of them is worthy of attention.

A very common type of business in the Russian Federation and beyond. This includes the production of dressing rooms, wardrobes, sliding wardrobes (a type that is very popular for its characteristics), children's rooms, hallways, etc.
The equipment that has already been described above is used. Therefore, it is not worth dwelling on this point separately. You can supplement this list with an ultra-modern line of serigraphy. The equipment is designed for applying patterns to PVC film. It is used as decoration in the manufacture of wardrobes, kitchen furniture, hallways, cabinets and many others.

Materials: laminated chipboard (laminated chipboard), covered with a decorative protective layer. Used in manufacturing furniture facades about buildings.
PVC edge is a finishing edge based on polyvinyl chloride. The material has increased wear resistance, has a protective function at the ends of chipboard parts from various types of damage. Perfectly blocks moisture from entering open material during operation.

PVC film is a film based on polyvinyl chloride. They are used for vacuum membrane pressing on facades. Advantages: heat resistance, withstands household scratching well, retains the original color well (does not fade). There are film materials with antibacterial and antifungicidal treatment.

MDF is a specialized environmental material made from small dried wood fibers. Treated with binders. It has a finely dispersed structure over the entire cross-section and is easy to machine, shape milling and various types finishing.

The production process is in many ways similar to the manufacture of cabinet furniture. That is, children's furniture is also mostly cabinet furniture. The same equipment and many similar materials are used.
A special feature of furniture for children should be the use of natural materials in production. You can use solid wood, MDF, veneer, chipboard or tambourate. Metal, glass or plastic - furniture for children can also often be found from these materials. Without a doubt the most suitable material for such furniture it is solid wood. It is natural, environmentally friendly, durable. Wood is very difficult to process, so products made from it are quite expensive, but it allows you to make real masterpieces of designer fantasy.

Children are subject to rapid growth. Therefore, the production of children's furniture is often profitable due to the increased demand for it due to frequent replacement. If you manage to secure even a few clients, this can be a good start for the further development of children's furniture lines.

It is also worth adding that materials should be used that are easy to hygienically process the finished product. The reasons are clear - the child’s health comes first!

This is a separate category of furniture. The peculiarities of such production are the widest range finishing materials and design possibilities. Sofas and loveseats, poufs and ottomans. A wide variety of chairs. In such a production, design abilities will be able to show themselves in all their diversity.

According to GOST, the definition of “upholstered” furniture includes structural elements with flooring materials at least 20 mm thick.
materials for bases - boxes, panels and frames made of wood, plywood and fiberboard. The main element that gives the product softness is springs. “Snake” springs, tapes made of rubber and rubber fabrics, tapes twisted from rubber threads in a cotton winding are used.

If production is planned at an expensive upholstered furniture, then for the frame there is an elastic beam made of wood. If not, then there is no need to invent a bicycle - materials such as plywood and chipboard are perfect. They are cheaper and easier to process. They are quite durable and there are no complaints about low quality.

To create soft elements, foam rubber or polyurethane foam are used. What exactly to use is up to you. They differ in production technology and density.
The upholstery uses both woven materials (natural and artificial fiber), as well as leather and leatherette. For the production of inexpensive upholstered furniture, it is not practical to use leather as upholstery. Use fabric - it is cheaper, more practical and easier to process.

Nothing new can be added to production aspects. The process almost completely duplicates the described item “cabinet furniture”.

The only thing you can pay attention to is the simplicity of the manufacturing process. It couldn't be simpler. Decorative elements are almost completely absent. Strict appearance. Classic colors of materials, a high level of convenience and practicality - these are the main criteria for office furniture.

Only high-quality materials should be used in production. Mainly used laminated chipboard, MDF, decorative plastic, glass and some others. But the use of metal is unacceptable. In conditions of high humidity, it will quickly begin to rust, regardless of any treatment or preparation. It is also not advisable to use wood - it practically does not tolerate constant temperature fluctuations and high humidity in the room.

In such conditions, wooden furniture quickly delaminates and warps. MDF and chipboard use special coatings that guarantee long-term operation. Using MDF you can make furniture of almost any shape. This can even be called an advantage, because such furniture, compared to office furniture, is more suitable for design executions and experiments.

Another material that is used every day in the production of bathroom furniture is plastic. It's not expensive. It is also convenient in reproducing various forms. But its difference from MFD is broad color scheme, makes it a favorite both in production and in operation.
There are also some fashion trends in furniture design, especially when it comes to glass products. This is art toning and sandblasting. All this is done using special equipment. Tinting vinyl film is used to tint glass elements.

Sandblasting designs are applied to glass using a stencil. Most often, the stencil material used is Oracle. To apply such decorative elements it is used sandblasting machines. You can apply designs not only to glass, but also to mirrors and any other glass surface. There are entire catalogs of designs for sandblasting that are freely available on the Internet. There are so many of them that you can draw new ideas from there and not be afraid of being unoriginal.

Most of this furniture also belongs to cabinet furniture. But production is easier due to the fact that the needs of a summer house differ from a full-fledged residential building in their simplicity. We mainly produce various tables, chairs, and shelves. Sliding walls, built-in and external, are very popular.

Popular due to its practicality in use. Easy to install from a niche. At the peak of popularity are models in which you can install a sleeping bed. During the day it folds up, becomes almost invisible and frees up a lot of space for household chores. And there are quite a lot of such examples. In principle, such a business will always be relevant, but its seasonality may be alarming.

Production of furniture according to customer sizes.

As an additional service and to increase the interest of a potential client, the company needs a service such as manufacturing furniture according to the customer’s measurements. A very relevant service for the simple reason that residential and commercial construction has long moved away from the standards of layout, size and shape of premises. If you want more interest from customers, be sure to include this service in the general register of offers.

Business development prospects.

In the future, when you fully recoup your investment, you can think about expanding your business. What could it be? For example, you can set up the production of consumables and furniture fittings (hinges, screws, screws, nails, handles, films, laminates and everything that production cannot do without. Of course, these are additional investments, but they will significantly reduce the cost of furniture. And this will directly proportionally increase the income and profit of the enterprise.

We wish you success and prosperity in this complex but creative business!

Furniture production: analysis of 9 concepts + detailed business plan for furniture production: 4 steps to building your own business.

Furniture manufacture profitable idea for business.

Expensive, difficult and a lot of competition? Yes, to start making furniture, you need to have a clear plan of action that will lead you to success.

“Why this particular idea? I can start making British beanies: there’s less competition and you can easily become a leader.”

Yes, one cannot but agree with this statement. The furniture business is a tough, competitive environment.

But here’s what you get in return for the money and effort spent in organizing your own furniture production:

You can earn much more from furniture production than from fur hats.

We are talking not only about the manufacture of goods: sales, assembly, dealer activities - all this brings real income.

Regular customers.

Wholesale purchases and long-term cooperation are the basis of the work of furniture factories.

Sustainable profitability of production.

Quality furniture always sells. Every year the demand for domestically produced goods in the mid-price category is growing.

Opportunity to expand your business.

The percentage of Russian products on the market has grown to 55-70%. Demand creates supply.

The formation of regional production divisions will make it possible to compete in the battle for a monopoly in the furniture market.

How to open your own furniture manufacturing company without huge investments? This is the main question of the article.

Is this real? Yes, undoubtedly, it is quite possible without large investments.

When you read this article to the end, you will have no doubt about the veracity of this statement.

First step: decide on the concept of furniture production

Why do you think the demand for furniture has remained stable over the years?

Diversity is the key to success in this industry. The versatility of the market allows each manufacturer to find its own “island” of responsibility.

Let's list the areas of everyday life where various modifications of the same furniture can be used:

• educational institutions;
• shops (hypermarkets, trading floors);
• official representative offices;
• business centers;
• residential buildings;
• apartments;
• , cafes, public canteens;
• entertainment centers.

Each of these establishments has a certain interior style, which means that the furniture must have unique design. Diversity is the basis for special product offerings.

The market is divided into a dozen sections, each of which differs from the others in production materials, furniture design, and pricing policy.

Deciding on the concept of your product is the first step to production success.

Let's evaluate together the main sections of furniture production in Russia.

1) Production of wooden furniture.

The basic option for production is the most accurate characteristic of this direction. Wood is considered a so-called warm material.

Wooden furniture is used in residential premises, educational institutions, hotels, any service centers where the emphasis is on the client.

What are the advantages of producing wooden furniture?

• durability;
• reliability;
• ease of processing;
• sufficient amount of raw materials for production + moderate cost;
• variability of furniture design.

Also, we must not forget about the other important features of wood: it retains heat well + has a low density (the weight of the material is relatively small).

Is it worth it to produce wooden structures or is it better to find analogue materials?

There is nothing better than wood for a beginning woodworker.

2) Production of metal furniture.

Production of metal furniture: what is it intended for?

• Warehouses requiring practical furniture that can withstand heavy loads.

For storing medications and maintaining safety metal constructions fit better than others.

Food industry.

Working with some products (meat, fish, frozen products) requires the use of stable and easy-to-care structures.

Banking industry.

The main purpose of using metal furniture is maximum safety.

• Chemical industry, metallurgy and other industries, involving the use of specific materials.

Working with metal is very different from cutting and shaping wood. Without special skills and abilities, you should not take on welding and metalworking machines.

3) Production of furniture from solid wood.

Readers may have a question: “What is the production of solid wood furniture?”

Solid wood is solid materials, i.e. boards, wooden boards, which could not be processed in any way. The principle of solid wood extraction is cutting solid wood.

Solid wood products have a unique look, and working with them requires special knowledge and many years of experience working with wood.

The cost of raw materials for such furniture is high, so use this expensive and brittle material This is only possible if you are completely confident in your skills.

Is this the best idea for a start-up business? Definitely not! Only the most experienced entrepreneurs risk taking on the production of luxury solid wood furniture.

There is too much of a chance to burn out, especially considering the fact that serious customers turn only to experienced market players who have managed to strengthen their reputation with work and time.

4) Production of upholstered furniture.

Upholstered furniture is an indispensable attribute of a cozy home interior of an apartment or private house.

The trend of the 21st century is office equipment with all the amenities for workers, so the scope of use of this concept is only growing.

The design of upholstered furniture sometimes amazes with its functionality and thoughtfulness of details.

But, it is necessary to understand that the client’s demand is always focused on simple and understandable forms, comfort and low price.

What problems will you face if you choose to produce upholstered furniture?

Need for hand upholstery.

Automated upholstery equipment costs incredible amounts of money, so it will be cheaper to use the services of a professional upholsterer.

Making the frame + upholstery of the cover takes up to several days.

Failure to fully automate can have a negative impact on overall productivity.

Cost of materials.

The price of upholstery materials for furniture may exceed the cost of a frame assembled from fiberboard and chipboard.

Upholstered furniture is not a panacea for a novice entrepreneur. The cost and labor intensity of production require significant capital investment.

5) Production of cabinet furniture.

Simple cabinet furniture made from chipboard is used in all areas of human life. A bench for a classroom, a kitchen corner, a simple book table - all these are cabinet products.

The technological process of its production can be either 90% automated or manual, depending on the complexity of the design.

Why production of cabinet furniture great idea for small business?

Simplicity of design.

You don't need to use expensive designer services. Simplicity of design is the key to success in this sector of furniture production.

Easy to assemble.

The process can be automated, but furniture collection services can also be provided at home.

This will serve as another marketing advantage for your business.

High profitability.

There will always be clients.

With a little effort, you can establish contact with business centers or educational institutions.

You need to choose a direction for constant cooperation; this will ensure stability of orders + uniformity of work.

6) Production of office furniture.

The production of office furniture is a narrow specialization of the “cabinet” direction. Often, the production of office cabinet furniture differs from the production of household furniture.

The most obvious sign is the rigor of the design + restrained shades.

The best format for selling your services is to place orders for complete office furnishings.

What are the design features in the production of office furniture?

• The designer must develop general concept premises, i.e. Each piece of furniture in the office should correspond to the overall atmosphere.
• Clear product outline: Yet the rigor of the work process must be reflected in every detail.
• Materials: the use of the same type of materials for production allows you to invest minimum amounts for production.

Production of cabinet furniture for office? Yes, but only if you initially take the right position in the market.

Make furniture of a moderate price category, focusing on small offices. Then success among buyers is guaranteed.

7) Production of custom-made furniture.

The production of custom-made furniture is a separate sector of business. And also an ideal option for your own business.

The main goal of such entrepreneurship is to receive one order, complete it efficiently, and only then take on the second.

If you individual entrepreneur, who has a garage with minimum set equipment, this is your gold mine. Of course, you need to have experience working with wood and be a high-level specialist to organize such production.

Clients order the services of an individual master carpenter only if there is a need to produce exclusive furniture.

The professionalism of the entrepreneur and his team is of primary importance in business development.

8) Production of children's furniture.

The production of furniture for children must be accompanied by constant monitoring. It is important to remember who you are creating the product for.

Basic quality standards that the production of children's furniture has:

Environmental friendliness of materials.

It is especially worth paying attention to the use of polymers.

Any open contact of a child's skin with industrial chemicals can lead to irritation and other unpleasant consequences.

Practical design.

Furniture should be stable and practical; this will ensure the safety of the child.

Interesting design.

Young children perceive the world somewhat differently. For them, not only practicality is important, but also the visual component.

If you are just starting your entrepreneurial journey, leave the production of children's furniture to other market players.

Any mistake in the production of an inexperienced businessman can put an end to all expectations.

9) Production of kitchen furniture.

Kitchen furniture, for the most part, is cabinet furniture, assembled from ready-made sections of fiberboard and chipboard.

An important indicator of quality is practicality. Working in the kitchen involves constant use of every element of the interior.

Kitchen furniture should be simple and understandable even for a child: no extra shelves or decorative elements.

What are the advantages of producing kitchen furniture for a beginning entrepreneur?

It is not necessary to have a furniture workshop or factory.

It is enough to be a good designer to correctly describe the customer’s wishes.

Those. you must assemble a design layout, and then simply order the necessary sections and assemble them together in the client’s home.

• The simple design simplifies production and allows for greater automation of the process.

Cheap materials.

If you take apart 90% of modern structures, inside you will see a mixture of fiberboard, chipboard, glue and varnish.

All financial transactions related to the acquisition of income of an individual entrepreneur must be carried out using a current account.

Decide on the accounting format.

Now everything is ready for the official start of the project. All that remains is to think about the format of your production.

STEP 2: Determine the supply base for materials. Equipment for furniture production.

Think about the question: where to get the materials needed for production?

The best option is to approve an agreement with a woodworking shop on wholesale purchases of chipboard, fiberboard and other consumables.

The advantage of such cooperation is the ability to order cutting of the material according to the dimensions you specify. This eliminates the need for expensive wood cutting machines.

List of materials for the production of cabinet furniture

Getting materials is not a problem. It is much more difficult to make a high-quality cut to meet the design requirements.

Don't want to pay for the services of a woodworking shop? Rent equipment for furniture production for a certain period of time.

To do this, you need to contact the administration of the nearest furniture factory and agree on the use of machines outside of working hours. The management of furniture production is interested in the constant operation of machines, because every minute of downtime costs them a lot of money.

Basic machines for furniture production

Machine	Purpose
Slitting machine	Used for cutting fiberboard and chipboard panels. It is fundamental in the work of a carpenter with cabinet furniture. The cost starts from 100,000 rubles. Depending on the manufacturer and type of material supply, it can reach 300,000 rubles.
Edge banding machine	Allows you to close the edges of fiberboard and chipboard boards using high-temperature exposure to rolled cladding material. Cost from 100,000 to 200,000 rubles.
Drilling and filler machine	Used for drilling through and blind holes in chipboard and fiberboard panels. Cost 100,000-150,000 rubles.

Renting machines will allow you to create the desired cutting shape yourself.

But if your level of professionalism does not allow you to carry out perfectly accurate work, trust the specialists of the woodworking shop.

STEP 3: “Where should I store finished furniture and how should I deliver it to the customer?”

There is no problem with storing materials if you work with woodworking production - use the area of ​​their warehouse.

The rental cost will be minimal. You only need to have an area of ​​10-15 square meters. m., price 5,000-8,000 rub. per month.

Delivery of components to the customer will also not be a problem. If you do not have your own car, use the services of a transport company.

Cabinet furniture has a distinctive quality: it is divided into convenient sections, which simplifies transportation.

STEP 4: Installation of furniture and payment.

When you have delivered sections of the product to the customer's site, there is only one step left - assemble the structure and get your money.

To do this, you need to have the simplest tools with you: a screwdriver, a hammer drill and the necessary fasteners.

The more professionalism you show during the assembly process, the more best review The client will leave information about the work completed.

“How much will I earn from each completed project?” Here's the one important question, which worries the entrepreneur.

There is no clear answer. Consider a specific example and evaluate your earnings prospects yourself:

• The cost of material for assembling a kitchen corner is 10,000 rubles.
• Price finished corner in a hypermarket from 40,000 rub.
• Unique design solution at the request of the client + 2,000
• The final price for executing your order is 37,000 rubles.

Conclusion: having spent 10,000-15,000 rubles on materials + sawing work, you receive a reward of 37,000 rubles.

This price is lower than the market average, which will allow you to win the competition + you personally receive from 20,000 rubles.

Profitable enough? The answer is an obvious yes.

Furniture manufacture great idea for an entrepreneur. If you do not have initial capital, but know how to work with your hands and head, welcome to business.

Determine your sector of the furniture business and carefully consider the basic principles of work.

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In this material:

How to start a furniture business from scratch? You can also find enterprises that make furniture without equipment or any serious production facilities. But the consumer is already tired of cheap walls and tables, furniture made of chipboard, which falls apart after a few years. Now more demands are placed on the manufactured product. To comply with them, you will have to open a full-fledged furniture production workshop.

Market Review

Where to start furniture production? Before opening a furniture shop, be aware that small and medium-sized businesses in this area typically specialize in something specific. You should not grab hold of producing everything in a row, but you should try to make every effort to gain a foothold in some narrow niche. This is a fundamental rule in the survival strategy in furniture production. You can focus your efforts on your own production of the following furniture:

• hull;
• soft;
• advertising;
• for trade organizations.

Promotional furniture is used to decorate points of sale and attract as many buyers as possible to a product or service. For trade organizations, such as shops, pharmacies, shopping centers, salons, special shelves and display cases are required on which the assortment will be displayed.

Furniture manufacturing involves a large number of specializations. You can focus your collection efforts on some items with limited functionality, such as Euro pallets or computer tables, but you can make glass tables and cabinets, produce furniture from a certain material - plastic, natural wood.

Furniture manufacturing as a business does not only mean creating goods. Services for restoration of cabinet and upholstered furniture are also popular. These services are especially in demand among citizens with low incomes, and there are many of them in the country. The opposite direction is the restoration and restoration of antiques. In this case, services will be in demand in regions that are economically developed.

An unoccupied niche in this market includes the production of wicker furniture. A small enterprise can master it, but wicker chairs, sofas, and cabinets continue to be imported from abroad, leaving them in the high price segment.

An excellent specialization for small and medium-sized businesses is built-in furniture. In this case, an individual approach to each client is required. Large enterprises cannot satisfy individual customer requirements.

To understand whether it makes sense to start a furniture manufacturing business, pay attention to the development trends in related fields. If the real estate market is developing, foreign cars are being purchased, the market for antiques and advertising services is developing, and this dynamics can be observed in the next two to three years, we can start in this direction. On the other hand, there will always be demand for furniture: after its decline, the upward trend returns very quickly.

Organization of production

Where to start making furniture? Once you have decided on your specialization, you need to find a suitable room. The minimum required area that will be required is 200 m2. Its rent will cost 1300-6500 rubles per year per 1 m2. This price range depends on the region.

In Moscow and St. Petersburg, you need to adjust to the cost of 1 m 2 at 5-6.5 thousand rubles. per year, and in regions, especially economically undeveloped ones, you can quite count on the lowest prices. Average- 3300 rubles per year per 1 m2. Total rent will cost 650-660 tr. in year. If you can rent a room for a cheaper long-term, that will be very good.

Depending on the specialization, you need to spend from 350 thousand rubles on equipment. up to 1.5 million rubles. This does not include the purchase of office equipment, software, a truck with which the furniture will be delivered to the consumer or to points of sale. You can purchase both standard machines and whole ones production lines which are made to order.

Pay attention to purchasing quality components. Please immediately note that it is impossible to produce furniture that will be of high quality and competitive, while relying only on domestically produced parts and fittings. Will have to establish relationships with distributors foreign companies, which offer everything you need for furniture production.

Decide in advance and make a list of component suppliers, enter into supply agreements:

• MDF boards;
• laminated boards;
• films on slabs;
• paint and varnish materials;
• accessories;
• aluminum profiles;
• sliding systems.

At the initial stage, it is necessary to duplicate suppliers for each position. Diversify your assortment so that there is more than just the production of chipboard furniture. During the work, some of them will be eliminated, cooperation will continue only with some of them, which turned out to be reliable and favorable in the price range.

Next, it remains to resolve the issue with the staff. The level of training of employees must be high, but they also require high pay. You can organize your training in your specialty if you have the experience and qualified personnel for this.

The staff of a furniture workshop should include:

• master;
• assembly fitter;
• carpenters;
• glazier.

The production workshop can accommodate from 10 to 50 people, depending on the volume of production.

In addition to these, you also need:

• driver;
• Sales Manager;
• courier;
• storekeeper;
• designer.

The general wage fund (payroll), if there are no more than 15 employees, is from 350 thousand rubles.

These calculations are valid for the general case. Depending on the specialization and scale of the region, they can change both downward and upward. For example, for economically underdeveloped regions the wage fund will decrease, but for Moscow and St. Petersburg it will increase several times. Let's look at specific examples in the niches for the production of cabinet and upholstered furniture.

Production of cabinet furniture

The production technology of cabinet furniture includes the following:

• preparation of a project for the intended product in different planes;
• work on cutting materials, forming parts of the future product;
• work on drilling holes and sockets for fasteners;
• work on trimming edges;
• final assembly of finished furniture.

This process depends on how automated it is. It is believed that the use of CNC machines reduces the percentage of use manual labor, increases process automation. The operator of such a machine only needs to enter the size data into the program, create the required product, and once the machine is started, it will cut out everything that is needed in a few minutes. This manufacturing method is considered advanced and high-tech.

The disadvantage of such production is that constantly reconfiguring the program for an individual order is considered an unprofitable exercise. Therefore, to work with individual orders The use of CNC machines is not suitable. The best option is to organize furniture production on several machines, which form a semi-automatic line with combined manual labor.

For such a furniture manufacturing workshop you will need to purchase the following equipment and tools:

• format-cutting machine with manual supply of materials;
• edge banding machine, with which straight edges, concave and convex elements are lined;
• drilling and filler machine, which allows you to make holes - both blind and open;
• grinding machine;
• screwdrivers and hammer drill;
• cutters, drills, knives.

With all this, you can count on a simultaneous monthly production of 100 units:

• cabinets;
• tables;
• cabinet;
• shelving.

A total of 400 units of finished products. The expenses must include the following:

• for materials;
• for electricity,
• for advertising;
• for depreciation.

In addition, the cost of furniture production is formed by payroll and rent. The payroll together with wage taxes is about 400 thousand rubles, rent is 50-55 thousand rubles. The cost of 400 of these products will be about 500 thousand rubles.

The cost of a table or cabinet varies from 2.3-3.3 thousand rubles, and the cost of cabinets and racks - 3.5-5 thousand rubles. The approximate income will be 1160-1660 tr. The profit will be 590-1060 tr. per month. This is the perfect calculation. To obtain real numbers, the final values ​​can be divided in half, even if labor efficiency is high.

Production of upholstered furniture

The population's need for upholstered furniture forms a sixth of the entire furniture market, which makes this niche very promising and attractive for both medium and small enterprises.

There is a trend towards the production of sofas and armchairs to order, which makes it possible for small enterprises to successfully compete with large industries that will not pursue individual customers. It is convenient for small and medium-sized businesses to produce small batches of armchairs and sofas.

This niche is also attractive for small and medium-sized businesses because it does not require the purchase of expensive equipment.

Basic operations are performed manually. Finally, such small and medium-sized businesses easily adapt to fashion trends and are ready to quickly fulfill an order, even if a new product has just appeared on the market. For this, the factory needs a quarter to transfer the equipment and technological process to the production of some specific models. A small workshop can only provide the customer with a whole line of models through combinations of upholstery, fittings and materials, thereby benefiting from exclusivity.

Your production of upholstered furniture requires the purchase of the following machines:

• combined - for wood processing;
• multi-saw edger;
• turning;
• milling;
• crosscut;
• grinding.

Their total cost is 150-160 thousand rubles. In addition to machines, you will need drying equipment and pneumatic clamps, as well as hand tools, sewing machine and cutting tables. This is another 40 tr. In total, the technology for producing upholstered furniture will require about 200 thousand rubles for equipment and tools.

In addition to equipment for the production workshop, you will also need to purchase office equipment - office equipment and furniture with a total cost of 60-90 thousand rubles. This equipment allows us to produce up to 100 sofas monthly, each of which can be offered for sale at a price of 7.5 thousand rubles. The enterprise's income will be from 750 thousand rubles.

The costs of producing upholstered furniture are:

• Payroll - 150-250 rubles;
• rent - 50 thousand rubles;
• materials - 150 rubles;
• electricity, utilities, internet, communications - 20 thousand rubles;
• advertising - 30-50 t.r.;
• unforeseen expenses - 40-60 tr.

In total, the total production costs are 440-580 thousand rubles. The enterprise's profit before taxes is 170-310 thousand rubles, and after - 160-290 thousand rubles. Real value profits will be 1.5-2 times lower. The average payback period for investments in equipment and tools in this type of activity, if efficiency is high, is considered normal from 4 months.

Take into account the production of facades. The number of enterprises that specialize in this is growing every year, but many manufacturers’ products are not of high quality. Buyers are willing to spend more money on high-quality facades, therefore, if you focus on product quality and do not strive to reduce costs due to it, then the production of facades can turn out to be a very profitable enterprise.

To open your own production, you will need 1.5 million rubles. One equipment, its purchase, delivery and installation will cost 1 million rubles. You also need to provide for the purchase of raw materials for a month of furniture production, which will cost another 250-300 thousand rubles.

One person can operate the equipment, so the payroll will be small. Such a furniture production workshop produces 400-500 m2 per month MDF facades. The cost of 1 m2 reaches 1 thousand rubles. The income of such an enterprise is 400-500 thousand rubles. Consumables - up to 200 tr. The initial investment will pay off in 8-12 months.

What to focus on?

How to organize your furniture manufacturing business to achieve high labor efficiency? First: it is necessary that safety precautions are observed. Second: the staff must have a personal interest in high-quality production. Therefore, establish that the salary is formed from a fixed rate and a percentage for the work performed, and the marriage is deducted from the salary. This will increase employee engagement and improve labor efficiency.

After the work in the workshop has improved, begin an active search for customers. You can sell products both through retail chains in your city and in other cities.

It is very good if you have your own online store to sell manufactured furniture. If you invest money in its promotion and contextual advertising, it allows you to increase sales several times, while advertising costs will be low.

Order a business plan

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