Charismatic power: concept, examples. Famous charismatic leaders. Charisma is the internal engine of success. A charismatic person is an example.

Many people do not understand and are interested in the question of how it is that some people can easily infect others with their ideas and mood, while others cannot do this. Many people cannot understand what is the secret of people who easily manage to recruit a team and attract the crowd with them.

And here the whole secret is charisma. Thanks to this property, a person can become a real leader and, as they say, move mountains.

And today in this article we will talk about exactly this, we will find out what charisma is and how to acquire it if you don’t have it.

After all, people often think that charisma is some kind of innate gift and if it is not there, then nothing can be done about it, you just need to come to terms with it and move on with your life. In this article we will prove that it is possible to raise the level of charisma, however, for this you need to try and follow the practical advice that we will give in this article.

Definitions of the term

Charisma refers to the exclusivity and special psycho-emotional qualities of an individual, which makes him gifted and gives him the opportunity to become a leader, influencing others and carrying them along with him.

It is safe to say that charisma is a combination of psychological, communicative and external parameters. A charismatic person is one who has his own style, image and a way of communicating that is unique to him. This is precisely why he attracts other people like a magnet.

In fact, charismatic people are people who are passionate about something. These are people who have strong energy, whose eyes sparkle with involvement. They seem to float in their own flow, carrying a light that those around them feel and begin to follow the person involved.

Throughout the history of mankind, many charismatic personalities have been known: Stalin, Hitler, Mussolini, Churchill, Martin Luther King, Mahatma Gandhi and others. These are people who are etched in history, changing the course of life for millions of people.

However, this does not mean that charisma is characteristic only of great leaders or spiritual leaders. Not at all! And among ordinary people, say, at work, you can meet a person who has strong charisma.

For the most part, these people stand out from others because they are treated specially, they are respected, loved, and they are always asked for advice. A charismatic person always stands out among the crowd and has a tremendous influence on everyone.

If we take into account the fact that a person, first of all, is a social being, then a charismatic person can be considered happy, since he is pleasant and loved by everyone.

Five characteristics of a charismatic person

After conducting many studies that looked at different charismatic personalities, scientists came to the conclusion that there are 5 common properties that all people gifted with charisma possess.


In other words, a charismatic person is simply doomed to success. This is why most people are confident that there is a close connection between charisma and success.

How to become charismatic?

Every woman, deep down in her soul, dreams of having a man with charisma next to her. But what can you do if nature has not endowed you with this miraculous property? Is it possible to make sure that a person whose charisma is at a low level can improve his performance and become more charismatic?

To do this, you need to develop charisma. And below we will look at those working methods that can lead to the desired results.

First of all, it is important to understand one thing: until you yourself are infected with some kind of emotion or idea, you will not be able to infect others. Also, you cannot convince others if you yourself are not sure of something. That is why it is important to know that the first step is to experience specific emotions yourself, to be completely passionate about something specific and not have a shadow of doubt about the object of your admiration.

An important step towards developing charisma is openness of feelings. Most people are accustomed to suppressing their feelings and hiding their emotions. It's time to stop: if something makes you laugh, then laugh, don't suppress your giggles, but if you don't like something, then there's no need to put on an indifferent face. Learn to experience and show your emotions.

Naturally, this does not mean that you should lash out at people. It is important to remember that a truly charismatic person maintains self-control and does not take out his emotions on others.

And most importantly, don’t doubt yourself. Be brave and always be positive. Be open, radiate positivity and self-confidence, and all this will begin to be transmitted to others on an unconscious level.

Watch your body language

In order to raise the level of your charisma, it is important to remember such an important nuance as body language. What is the position of your body, hands, what kind of facial expressions do you have, what gestures do you use during a conversation - all this affects the interlocutor and subtly, on an unconscious level, influences him. And even if the interlocutor’s consciousness does not understand that you have self-doubt or are nervous, then the subconscious will not leave this signal unheard.

There is some good news here! If you have body language and take a relaxed pose, smile, then everything starts to work in the opposite direction - that is, they begin to accept you and open up to you.

That is, you don’t have to slouch, even if the conversation is tense, you don’t have to pull objects in your hands, smile a lot and avoid closed poses in every possible way.

And to do this, it’s enough to study body language and use everything in the direction you need. And pleasant changes will not let you wait long.

Learn to listen

No matter how strange it may sound, in most cases people do not know how to listen to their interlocutors. However, in order to establish contact, to become charismatic, you must learn to listen and respect your interlocutor.

In fact, this is much easier than monitoring body language or the transmission of an emotional state. You need to develop social sensitivity, and to do this, you just need to switch your attention from your loved one and pay attention to your interlocutor. Only here it is important to remember that the interlocutor senses deception on a subconscious level, and if you only try to feign attention or involvement, this will most likely bring a backlash.

It is important to understand one truth. If you truly listen to your interlocutor and show sincere interest in him, then he will develop a sense of his own specialness. And after you evoke such a feeling in a person, you can consider him a like-minded person for life.

Rephrase “I” to “we” or “you”

Have you ever noticed how much a person uses the pronoun “I” in his speech? This may be a small thing for you, but still remember that this nuance says something about your position. Everyone is pleased to hear about themselves, to learn about their benefits and what you can offer them. That is why, instead of saying “I want to show”, say “You can see”. This will help break down the barrier between you and your interlocutor and make him more attentive to your suggestions. After all, in fact, every person wants to be heard, to be understood, to be interested in him and to show attention. By using the pronoun “You,” a charismatic person or someone who wants to become one becomes closer to the interlocutor.

However, here it is important to remember the measure, since if you exclude the pronoun “I”, then this may look to the interlocutor as a manifestation of weakness or fear of responsibility.

Conclusion

Everyone will agree that there is a relationship between charisma and success. In fact, when talking about charisma, it all comes down to a person's attractiveness. It is important to remember that how others react to us determines whether we can get what we want.

In fact, everyone attracts people and situations into their lives that are harmonious with their thoughts and emotional state. Please note that your own thoughts, which are amplified by emotions, are like radio waves, and they, coming from you, find and capture those who are on the same wavelength as you.

When it comes to charisma, it is important to remember that perception plays a major role in it. It is important to understand that it is not so important who you are, what is more important is how the people around you imagine you.

That is why, if you work hard on yourself, you can achieve amazing results in raising the level of your charisma.

Good speech by the speaker.

Good speech by the speaker. Examples of speeches in this article...

We remember the famous speakers of the ancient world.

Such as Demosthenes and Cicero.

We know the speakers of the past twentieth century.

Let's take a look at some of the performances.

The famous speech of Nikita Sergeevich Khrushchev at the UN

Many have heard of this speech, but few have seen it. This is where Nikita Sergeevich bangs his fist on the podium, and UN members knock their feet in protest. Watch this video - less than a minute.

But these speakers are already a thing of the past.

Who is performing well now?

Of course, good modern speakers are presidents of states.

Barack Obama, for example.

Barack Obama speaks to reporters 2015

  • And subscribe to our YouTube channel. There are many interesting videos there.

Leaders of political parties and movements perform well.

Each party has a speaker.

It's a pity, but there are few good modern speakers.

And finding good speaking engagements is quite difficult.

On this page I collect speeches by contemporary speakers.

I collect it for my work, to show it in my public speaking courses, and for the readers of my website.

Steve Jobs as a speaker. Example of a speech.

Without a doubt, Steve Jobs was one of the best examples of speakers. His speeches (presentations) delighted the audience. However, from the point of view of classical rhetoric, Steve Jobs is not a role model as a speaker. He has not studied rhetoric, and therefore makes typical mistakes in gestures and eye contact with the public. But Steve Jobs has a wonderful command of the pause!!! This is something useful to learn from this wonderful example.

Example of a speech. Ernesto Siroli.

Charismatic and eloquent speaker. Look at the gestures! On his pauses! At a glance! This is the best performance in terms of oratory! And what images! What metaphors!

What accents on individual words! And what emotions! And expressive pauses!

The example of the speaker's speech is simply magnificent!

Anthony Robbins is one of the best speakers

A strong and charismatic speaker. I like his energy, pressure, courage. Chic gestures, movement with the whole body, dialogue with the audience.
I also recommend this video in my classes to clearly demonstrate that the speaker needs to exercise or go to the gym.

Is it possible to turn a boring lecture (report) into a colorful speech? Speech by Arthur Benjamin

Speech by Enrico Peñalos

I was lucky enough to personally communicate with Enrico Peñalosa when he was in Kyiv and shared his experience with the leadership of the capital.

I liked Enrico both as a speaker and as a person. This is the former mayor of Bogota, the man who turned a backward city into one of the most beautiful capitals in the world. I recommend it for viewing.

“An advanced city is not one where even the poor use cars, but one where even the rich use public transport,” says Enrico Peñaloza. In this powerful, lively talk, the former mayor of Bogotá shares some of the tactics he used to change traffic dynamics in Colombia's capital and suggests ways to build the smart cities of the future.

Dear reader! I'm glad you visited my site and this page. Please write in the comments whose speeches you consider worthy examples of the best speakers (indicating a link to the video).

Just don’t offer performances by artists or TV presenters, please.

Interested in live performances in front of an audience, not studio recordings. What's needed is public speaking, not theatrical art (which I also respect, but that's a different topic)

Watch the video of how we teach public speaking online:

Sincerely, rhetoric coach Oleg Bolsunov

Dear reader! Please click on the advertisements that advertisers have prepared for you. As a token of gratitude for the free materials on this site.

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Charisma is a word that remains a mystery to many people. The concept of “charisma” came to us from the times of Ancient Greece. Charites - ancient Greek goddesses - had the ability to move gracefully and gracefully and were distinguished by indescribable beauty.

Charisma can be described as the ability to attract attention to oneself, to control a large number of people, to the point that it can impose one’s ideological principles on other people. This is a resource of a person’s personality that helps to improve oneself.

Charismatic people find it easier to move up the career ladder, build relationships, and influence the minds of other members of society. Charisma is a kind of synonym for leadership. Only born leaders can achieve mind-blowing heights.

Let us consider in the article the features inherent in charismatic individuals.

I realized that it is impossible to follow a leader without admiring him.
Delight is a stronger feeling than the feeling of power.
Charisma is more effective than primitive pressure.
Augusto Kuri. Seller of Dreams


Oratory skills of charismatic people

Undoubtedly, a common feature of many charismatic people is perfect mastery of the art of words. Simply put, all charismatic people are great speakers. A leader, like advertising, is the engine of progress and any process.

He must be able to speak in front of an audience. The public can be very diverse: a class, a university audience, colleagues, social strata of the population, if we talk about a larger scale, this is a whole people. To reach people, to cause a change in their emotional mood, to open people’s minds to provide the information they need.

You can be a great speaker without having charisma. And there are many such examples: heads of departments at enterprises, teachers, managers in commercial organizations. The words of such people have a meaning that you understand, and they are 100% right, but they do not light the fire of your consciousness and do not provoke people to “go and do it.”

A child with pronounced charisma will be drawn to mastering the art of oratory on a subconscious level. He will need time to replenish his vocabulary and read intellectual books. This will subsequently become the foundation of ideas and ideological principles.

Charismatic people know how to use public speaking skills in practice as a tool to achieve their goals and implement ideas. Charisma is an individual feature of a person’s talent. You should not cherish the illusion that after reading a couple of abstruse books you will become a super-charismatic person. Many may think that if you just watch the actions and speeches of famous and influential people, you can learn charisma, but that won’t work here either. But almost anyone can hone their oratorical skills to the level of perfection.

7 Qualities of a Charismatic Personality

Stories and stories - master level

Mastery of the art of telling stories, stories, parables, the ability to convey well-known facts, interesting cases from personal experience and illustrate all this with arguments is another facet of oratory.

With this you can convince and win over a huge number of human minds to your side. Those with charisma successfully use such stories to educate and convince masses of people. Storytelling is a very functional thing. Simplicity and accessibility are exactly the format that is useful for correctly presenting information to the consciousness of the mass of people.

In most cases, the main object of stories of a charismatic personality is the person himself, his experience and personal views and beliefs. Most often, this is based on facts from biography and personal experience and supplemented with examples from your immediate environment.

Video: What qualities should a charismatic personality have?

Public speaking

Speaking in public, a charismatic personality literally pours out his own emotions. All his judgments, as a rule, are based on the subjectivity of the narrator himself. The enthusiasm with which the charismatic speaker talks can be the envy of almost every living person.

The speaker conveys all statements, statements and calls for active action in the color of his personal relationships to everything. Most often, the format of such speeches is preaching. Demonstration of thought leadership - in the tempo of the voice and demeanor during the speech. Usually speech is conducted quietly and rather slowly, movements are slowed down or minimized.

All this is done with one goal - to attract the audience’s attention to one’s own figure. Long pauses are also relevant.

Famous charismatic personalities: examples

  • Such iconic personalities as Brezhnev or Stalin were extremely restrained and balanced in their speeches.
  • In order for the nation to better perceive the leader and the essence of the speeches to be firmly deposited in the mind, Fidel Castro’s speeches were theatricalized. He, too, always spoke measuredly, but skillfully used the modulation of his own voice, using the boom of his voice. Everything described above is a shining example of an ideal performance.
But there were and are charismatic personalities who use a diametrically opposite model:
  • These include Hitler and Zhirinovsky with confidence.
    The first literally spit saliva during his performances, shouted a lot and gesticulated with enormous power.
    Zhirinovsky uses fussiness, emancipation and energy. This even became his signature trick.
  • The ideological inspirer of one of the leading companies, Apple, Steve Jobs, rehearsed a lot and persistently before his speeches. At first glance, all his speeches seemed relaxed and relaxed, but all this was the result of many days of rehearsals. This actually required him an enormous amount of effort and rehearsal.
  • Churchill and Hitler preferred to rehearse in front of a mirror. And we always devoted many hours to this activity.

A charismatic personality is always a teacher

No one can teach the truth like a charismatic person. A charismatic person is always a teacher, mentor or simply a deeply knowledgeable person. He always has knowledge and is confident that he is the one who knows how to live, what ideological principles to bring into his life, and how to act in various situations.

For a charismatic person, there is no concept of biological age. With the ability to convince a large number of people of the seriousness of his personality, knowledge and experience, he is able to interest any age category. He may be 2 times younger than his listeners, but no one would think of even a hint of reproaching him.

The speeches and speeches of people with pronounced charisma never look like boring and ordinary speeches. There is only one format - communication with the public, understanding when it is worth getting a backlash - and on an intuitive level he will feel the mood of the audience.

Live speech is the main tool of a charismatic speaker. For him, the most important thing is to focus on his person. In the most extreme cases, he resorts to using pre-written speeches and words.

And the use of presentations and slides is more reminiscent of a well-staged set for his speech. These are forced measures, which are resorted to only when there is a need to dilute the speech. But this is not the basis for reporting the facts.

The presence of directed actions in the performances of a charismatic person is important. In every speech of a charismatic speaker there is a direction of actions and the speech itself. This may seem so to every person who closely peers and listens to the speech.

Here you need to understand that any public speech has a lot of subtleties and nuances. Each performance has its own structural division into an introduction, building up intrigue and general tension, a climax and a finale. In general, it resembles a well-directed theatrical action. After all, in essence, this is a well-rehearsed production.

The connection between energy and charisma

The key to success can be a healthy and strong spirit, psychological and physical health. A charismatic personality must itself be a source of energy.

The specifics are such that sometimes you will have to speak in public more than once a day, and all performances must be of the highest quality. With his mere presence, this personality must infect people’s consciousness and invest his ideas.

Well, I immediately felt that there was something between us. Well, some kind of attraction, connection... bluetooth! Or some kind of charisma.
Cool guys. Kolyan

Loyalty is not always a companion to charisma

A distinctive feature of charismatic people can almost always be called the absence of such a quality as loyalty.

For the most part, people with charisma rarely think about correctness, and more often they don’t think about it at all. They are cruel and rarely compromise. Charismatic individuals do not infuse their speeches with politeness, gratitude, and compassion.

A true leader can radically change a person's way of thinking with just one speech. He is able to turn a person’s head, fill a person with confidence and change the stereotype of thinking and judgment.

The topics that true leaders address most often put their audience in conflict with the outside world. Often, for a certain segment of the population, speeches can be offensive, provocative, or even scandalous.

Examples of the specific speech of a charismatic personality

The speech delivered by a true leader, a possessor of charisma, is mostly filled with special words, sayings, epithets, and specific catchphrases that are rarely used in everyday life by the majority of people.

Such “tricks” can be used as part of an ideology that is introduced to the masses by a person endowed with charisma. Or simply be explained by the peculiarities of his biography or special origin.

Particularly specific mastery of gestures is an important factor and aspect of the personality of a person with charisma. The gestures themselves can be anything: restrained, graceful, overly mannered, or abrupt and awkward.

The most important thing is that these gestural techniques complement the harmony of the personality. Even speech impediments and accents can be used to create an individual image of a charismatic person.

True charisma is the ability to generate intense inspiration within oneself and demonstrate it outwardly.
This ability makes a person an object of close attention and unconscious imitation on the part of others.
Leah Greenfield

The essence of a charismatic personality

For the bearer of charisma, the primary role is played by individuality. After all, it is precisely the distinctive features that help the speeches of such a person penetrate deeply into the consciousness of a wide range of people and remain there for a long time. For a true leader, speaking the right way is not the main factor determining his success.

Throughout the history of mankind, people with a strong will, as if gifted from above with a certain charisma, decided the destinies of other people, countries, the world, established their own order and power, and many of them, even after death, still continue to influence socio-political life .

Types of power

Considering the concept of “power” as a general sociological category, it is customary to distinguish three types of management. This is legal (legal-rational), traditional, charismatic power. In science they are usually called ideal types. Such a division was once proposed by the famous German sociologist and historian M. Weber. It is necessary to note that charismatic leaders often have two sociological characteristics: they are mostly people from the periphery, and sometimes even citizens of another state, and in almost one hundred percent of cases they come to power not by legal means, but through usurpation or as a result of existing critical circumstances.

Charismatic power as an ideal type

Charismatic power was defined by Max Weber as one of the ideal types. In his research, he does not pay enough attention to how a leader becomes and remains a ruler, preferring to study more the relationship between citizens and leaders, that is, the so-called social factors.

Thus, M. Weber determines that traditional power is based on the fact that citizens automatically agree to this system precisely because of its existence. This means that people emotionally and often despite the effectiveness of the system continue to support the existing system. On the contrary, legal-rational government, precisely because of its effectiveness, maintains in citizens faith in the legitimacy of government, which gives people confidence in the justice of such power.

Leader as the basis of charismatic power

Charismatic power is based solely on the leader's abilities, and it often does not matter whether these qualities are real or imaginary. Weber does not define in his works what exactly is meant by this concept. Regarding a charismatic personality, he means that this is a kind of leader who has supernatural and superhuman qualities or at least exceptional abilities and capabilities. Thus, the concept of charismatics includes religious leaders, but the question of whether these leaders had real power remains open. The main characteristic of charismatic power according to Weber is the presence of an acute social crisis; in fact, the scientist does not consider that the leader’s popularity can arise without this.

Subsequent researchers have significantly expanded the scope of such a concept as “charisma”. If initially this concept was associated exclusively with a certain “divine gift,” then in the works that the recognized charismatic leaders themselves left behind, the explanation of this phenomenon is not reduced only to a supernatural manifestation. Points of view on this issue are extremely different. For example, Marxist determinism connects the emergence of such people with the will of society demanding change, rejecting the role of the individual himself. Conversely, such an ideal charismatic leader as French President Charles de Gaulle fully supports the theory of the exclusive role of the individual himself in a given crisis period, as he directly writes about in his book “At the Edge of the Sword.”

Characteristics of this type of power

The set of distinctive properties as a characteristic of charismatic power is manifested in the following points:

  1. Extremely pronounced personal character.
  2. Ahistorical, that is, the leader often does not adhere to any stereotypes, rules, or even laws that existed previously.
  3. Alienation of charismatic power from purely practical and everyday problems, in particular from the economy. Indiscriminate methods in dealing with economic problems - often the charismatic government prefers not to collect taxes, but to take away funds, confiscate and expropriate them, trying to give these actions a legal appearance.

Signs

Signs of charismatic power will appear in the following form:

  1. By publicly sharing ideas, future achievements and supporting the leader, followers connect personal plans with the activities of the organization.
  2. Optimism and high degree of enthusiasm of supporters, each of whom is actually trying to become a charismatic leader of the “lower order”.
  3. The central place in any social relationship is given to the leader. This creates the feeling that the leader is everywhere and takes part in any social event.

Positive and negative aspects of establishing charismatic power

Legitimacy, that is, the consent of citizens with such rule, arises as soon as a sufficiently large number of people are ready to become followers of their leader. There is no more personal form of government than the charismatic type of government. The power acquired by a leader surrounds him with a unique aura and helps him to increasingly believe in his capabilities, which, in turn, attracts an increasing number of followers. But a charismatic leader would not be one if he did not feel the needs of people.

It is leadership power, charismatic in nature, that acquires serious importance in such conditions when radical changes are necessary in an environment that is not adapted for this, is inert due to entrenched culture and traditions and has often been in a state of stagnation for a long time. However, it is quite unstable due to the fact that the leader needs to consistently demonstrate his strength and exclusivity, manage and simultaneously solve more and more new problems, and with resounding success. Otherwise, even from a single failure, the leader may lose his attractiveness in the eyes of his followers, which means a loss of legitimacy.

In addition, this type of power has both positive aspects and disadvantages. The main negative parameter is that power, charismatic in its essence, is at the same time a usurpation, which also forces the ruler himself to delve into and resolve almost all the everyday and even the smallest everyday issues of the state. However, if the leader can cope with these tasks, a serious positive effect arises due to the fact that the government actually satisfies the majority of public interests.

Characteristics of a Charismatic Leader

At a minimum, a charismatic person must have a number of characteristics that can be called basic:

  • energy, that is, the ability to “radiate” and “charge” the people around with energy;
  • an impressive, colorful appearance, which implies attractiveness, not beauty (often leaders of this type have physical flaws);
  • a high degree of independence, primarily from the opinions of others;
  • excellent oratory skills;
  • absolute and unshakable confidence in oneself and one’s own actions.

Examples of Charismatic Leaders

Charismatic leaders were initially characterized by Max Weber as religious individuals, but capable of changing the social life of society. There is no doubt that both Jesus Christ and the Prophet Muhammad were charismatic persons who still influence today. But being a charismatic person and being a charismatic leader are two completely different things. Subsequently, sociologist George Barnes slightly adjusted the concept, and today, for those whom we are accustomed to calling charismatic leaders, another definition is more appropriate, namely, “heroic leader.”

Alexander the Great, Genghis Khan, Lenin and Stalin, Hitler and de Gaulle were precisely such heroic personalities. These people, with completely different abilities, are shining examples of charismatics who became heroic leaders in critical events. In this context, it is very difficult to call large industrialists, such as Henry Ford or Bill Gates, charismatic leaders, although they undoubtedly have charisma. Taken together, we can add to this some classic examples of charismatic (heroic) leaders who in reality had minimal power, showing their influence more through the support of supporters - Joan of Arc, Marshal Zhukov, Che Guevara. History knows many examples when power, charismatic and legitimate, ultimately ended in the complete defeat of both the leader himself and his ideas, and served as an instrument for the death of states and the reconstruction of the world order. This is undoubtedly Napoleon Bonaparte, Adolf Hitler, Mikhail Gorbachev.

Of the living charismatic leaders, only one person can be fully attributed to this concept without any reservations - Fidel Castro, who, undoubtedly, even after relinquishing power, is an extremely influential leader both among his own people and in the global social environment.

The history of the world has already met dozens of specialists in oratory, whose speeches we still remember. The most recent geniuses of this art were Hitler, Khrushchev and other politicians who carried out propaganda performances. More often than not, it is politicians who provide an example of how to properly turn ordinary speech into something more, an element of history. You should know that writing texts for speeches brings money, because the topic of the speech can be any, including making money.

But it is not always the case. For example, the last “powerful” speech was given by Steve Jobs in 2005, and it was not a presentation of a new product. Through oratory, he encouraged Stanford University students to strive for their dreams and to look for opportunities in life's failures. Using speech techniques, Jobs touched on vital topics, winning over the audience, and the speech went down in history.

For some, this is a hobby, while others study elocution so that the presentation will receive the highest marks and be useful.

“Sometimes life hits you over the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved it. You need to find what you love. And this is as true for work as it is for relationships. Your work will fill most of your life, and the only way to be completely satisfied is to do what you believe is great work. And the only way to do great things is to love what you do. If you haven't found your business yet, look for it. Do not stop. As with all matters of the heart, you'll know it when you find it. And like any good relationship, it gets better and better over the years. So search until you find it. Do not stop".

“Your time is limited, so don't waste it living someone else's life. Don't fall into the trap of dogma that tells you to live in other people's thoughts. Don't let the noise of other people's opinions drown out your inner voice. And most importantly: have the courage to follow your heart and intuition. They somehow already know what you really want to become. Everything else is secondary.”“Stay hungry. Stay reckless."

If you analyze any speech of Steve Jobs, you will notice that it resembles a conversation - it is very understandable, natural and relaxed. Constant pauses, which are an integral part of speech, add emotionality to the text.

Despite the fact that this speech is considered one of the best delivered in modern times, some experts believe that Jobs lacks the correct gestures and body movements and the speech is not the limit of oratory. But we should not forget that for this person this was not an activity, rather it was a hobby and responsibilities as the owner of the company. By the way, the presentation of new technology always looked very exciting.

Where can you find this art?

Yes, almost everywhere, in everyday life we ​​are constantly surrounded by such moments. Sports, friendships or any other part of your life is filled with them. You may not always remember this, but if sport is a part of your life, then where do you look for motivation? That's right, in the words of athletes when they talk in public about their results. Sports, like business or war, require motivation.

What does oratory consist of?

If the topic of eloquence is a hobby for you, then you don’t need to delve too deeply into the intricacies, but you should know the main components of a good speech.

  • Preparation. The key to a successful performance directly depends on your preparation for it. The clothes in which the performance will take place require careful selection.

It is important for a girl not to wear a lot of makeup and have a modest appearance. This will position the audience and will not distract attention.

It is important for men to look neat and ironed. Show success and confidence, otherwise the listener may simply not attach due importance to the words.

You need to pay attention to elements depending on your audience. After all, for businessmen, money and the high cost of style will be an important element. For schoolchildren or students, a simpler and more relaxed look is suitable.

  • Introduction. You can start with a life story or an unusual phrase that should hook the listener. This technique is called a "hook". The Steve Jobs speech we talked about above had a hook in the form of a joke.

Always use pauses between main parts of speech. This helps you digest what was said and at the same time you can see people's reactions.

The art of oratory is based on the ability to draw images, but only the right images. It has to be something that can be specifically represented, and if it involves numbers, then it needs to be used on slides or translated into something that can be visually measured.

  • Main part. Of course, there are no specific rules for the main part, but a couple of tips can be given. Break up your speech in a logical way so that it is clear where you transition into another part of the speech.

Don’t make your speech a monologue, otherwise the listeners will simply get bored and feel like guests. Ask rhetorical or direct questions, draw someone from the audience into a conversation, or call them on stage. Ask to do some task. Speak with energy.

  • Conclusion. You can end your speech with a beautiful phrase or take a step back. There is no need to drag out the conclusion and say something else.

You can emphasize the main thing from the speech and begin to lower the tone at the end. Then everyone will understand that the performance is over. The art of concisely and clearly ending a speech requires mandatory practice.

  • Personal examples and stories. Now it is difficult to surprise with some facts or insert into the text of the main part something completely new for the target audience.

Therefore, personal stories are on a par with pauses and images in the fundamentals of the art of successful speaking. Let's say if you are a businessman, then it would be good to tell how you made your first money. By telling a story from your life, you bring the viewer closer to you, giving you the opportunity to imagine themselves in your place. And if you write your speech correctly, then you can integrate key points into the story and convey the necessary information to the viewer.

Genre of speech

Oratory is divided into types and a person can delve into any genre. Here are the main directions of this art:

  • scientific genre;
  • political;
  • judicial speech;
  • church genre;
  • other types of eloquence.

Money as the goal of oratory

Currently, trainings and seminars discussing the topic of how to make money have flooded the Internet. In fact, the Internet contributed to this. It opened up opportunities for earning money, and therefore for learning. After all, before, the main source of independent learning was the book.

An example of millionaires' speeches at universities or online seminars on the Internet - all this relates to business topics where the main goal is to make money. The purpose of these speeches is to motivate the listener, charge them with emotions and the desire to do something. All this is driven by the desire to have a lot of money and be independent. A good way to convert knowledge of oratory into money is to open a school for the practice and study of eloquence.

Judicial speech

Judicial speech as a genre came to us from ancient Greece. Due to population growth, politicians studied oratory, and judicial speech was of great importance at that time. A politician's fate could be decided by his ability to speak in public. In Greece, training in this skill took place and they paid a lot of money for it.

Since in the courts at that time everyone had to defend himself, citizens who had money paid logographers for the text, and judicial speech made it possible to avoid punishment.

A judicial speech, like any other, consisted of an introduction, a main part and a conclusion. The man thus tried to pity the judges and make them believe that his judicial speech was not fictitious.

Judicial practice in ancient times was the property of the people, and many people gathered at the trial, so it was problematic to speak without proper preparation.

Judicial speech as a genre takes place and develops in modern times and can bring money to professionals. All prosecutors and lawyers prepare the text of their speech in advance; this is what distinguishes a good lawyer. To make a judicial speech impress the judge and jury, rhetorical techniques are used.

Example of Lincoln's speech

In 1863, a few months after the bloody battle, Lincoln delivered the famous Gettysbury Address. There is no need to talk about oratory and the attitude towards professional rhetoric; there simply wouldn’t be enough room for techniques. But the text written by Lincoln made tears flow and touched the soul

The public speech lasted only about two minutes, but history will not forget these two minutes. As a result, this speech was carved on a monument at the Lincoln Memorial.

“Eighty-seven years have passed since our fathers founded on this continent a new nation, born of freedom, and dedicated to proving that all men are born equal.”

“We are now undergoing the great test of civil war, which will decide whether this nation, or any nation like it by birth or calling, is able to stand. We came together on the field where the great battle of this war raged. We have come to consecrate a part of this land - the last refuge of those who gave their lives for the life of this nation. And this in itself is quite appropriate and worthy.”

“But still it is not in our power to consecrate this field, to make it sacred, to spiritualize this land. Thanks to the deeds of the brave men, dead and alive, who fought here, this land is already sacred, and it is not in our humble power to add or subtract anything. What we say here will be only briefly noticed and soon forgotten, but what they did here will never be forgotten. Let us, the living, devote ourselves to the unfinished work that these warriors accomplished here. Let us dedicate ourselves here to the great work that lies ahead of us, and become even more determined to give ourselves to the purpose to which those who fell here gave themselves wholly and to the end. Let us solemnly swear that their deaths will not be in vain, that this God-protected nation will have its freedom restored, and that the government of the people, by the will of the people, for the people will not perish from the face of the earth.”

Historians say that Lincoln decided to write the text for his speech himself, taking as a basis the principle of equality from the Declaration of Independence and relying on the great figures of the past. According to eyewitnesses, the performance was so strong that it made the people believe that all the sacrifices were not in vain, and they were not fighting against other states, but were fighting for the freedom of the people and the future of their native state. Just one text allowed people to unite as a family to resist the enemy.

Example of Chaplin's text

Charlie Chaplin's speech test is called in Russian translation “How I fell in love with myself” and has become our history and the main speech of a person. He said it on his seventieth birthday.

True, there are rumors that in fact the example text could have been written by fans from Brazil. There is no clear evidence that this is the work of Charlie Chaplin, nor is there clear evidence of forgery.

Despite this, the speech on the topic of self-love turned out great and deserves attention - an example that can be used for your own purposes.

“As I began to love myself, I realized that sadness and suffering are only warning signs that I am living against my own truth. Today I know that it is called “BEING YOURSELF.”

When I fell in love with myself, I realized how much you can offend someone if you impose on him the fulfillment of my own desires, when the time has not yet come, and the person is not yet ready, and this person is myself. Today I call it “SELF-RESPECT”.

When I fell in love with myself, I stopped wanting a different life, and suddenly I saw that the life that surrounds me now provides me with every opportunity for growth. Today I call it “MATURITY”.

As I began to love myself, I realized that no matter what the circumstances, I am in the right place at the right time, and everything happens at exactly the right moment. I can always be calm. Now I call it “SELF CONFIDENCE.”

As I began to love myself, I stopped stealing my own time and dreaming about big future projects. Today I only do what brings me joy and makes me happy, what I love and what makes my heart smile. I do it the way I want and at my own pace. Today I call it SIMPLICITY.

When I fell in love with myself, I freed myself from everything that harms my health - food, people, things, situations. Everything that brought me down and took me away from my own path. Today I call it “SELF-LOVE.”

When I began to love myself, I stopped always being right. And that’s when I started making fewer and fewer mistakes. Today I realized that this is “HUMILITY”.

When I fell in love with myself, I stopped living in the past and worrying about the future. Today I live only in the present moment and call it “SATISFACTION”.

When I began to love myself, I realized that my mind could interfere with me, that it could even make me sick. But when I was able to connect him to my heart, he immediately became a valuable ally. Today I call this connection “WISDOM OF THE HEART.”

We no longer need to be afraid of disputes, confrontations, problems with ourselves and with other people. Even stars collide, and new worlds are born from their collisions.Today I know that this is “LIFE”.

Churchill's public speech (part)

Churchill was a master at writing speeches. A speech on a military topic in 1940 left no one indifferent and provides an example to follow.

“I have nothing to offer but blood, toil, tears and sweat. We are facing a severe test. We face many long months of struggle and suffering. You ask, what is our policy? I answer: to wage war by sea, land and air, with all our might and with all the strength that God can bestow upon us; to wage war against a monstrous tyranny, the like of which has never been equaled in the dark and sorrowful record of human crimes.

This is our policy. What is our goal, you ask? I can answer in one word: victory - victory at any cost, victory despite all the horrors; victory, no matter how long and thorny the path to it may be; without victory we will not survive. It is necessary to understand: the British Empire will not be able to survive - everything for which it existed will perish, everything that humanity has defended for centuries, what it has strived for for centuries, and what it will strive for will perish. However, I accept my responsibilities with energy and hope. I am sure that people will not let our cause die.

Now I feel the right to demand help from everyone, and I say: “Let’s go forward together, combining our forces.”

Churchill was able to write this text using the art of eloquence. What made this text historic was its directness and honesty of expression.

A month after the speech, England's ally was defeated and captured by the Germans; he wrote another text on this topic and delivered it. Parts of his speech should be found and read, this is a good example if you want to write a speech or your goal is to give a class presentation.

Sports, friendship, family, hobbies - these are topics on which you can write professional texts and use public speaking. Examples or parts of oratorical texts can be found on the Internet or seen on television. This should be done if you want to write a text that is good for reading and speaking. A book about public speaking will also contribute to learning, reading specialized literature has improved my ability to conduct a dialogue correctly, thanks to which friendships with people have become stronger, and a recent hobby has begun to pay dividends.