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Your own business: How to open butcher shop

You can open your own butcher shop with 50 thousand rubles. This is exactly how much a ready-made turnkey pavilion with all the necessary equipment costs. Income from one point will be from 200 to 500 net dollars. And if you organize several such shops, the profit can be increased significantly.

A specialized butcher shop selling meat products, sausages, etc. brings its owner a monthly net profit of about $200-500. According to experienced entrepreneurs, it is more profitable to keep several points, for example three to five: the time spent on control does not take much more, but the profit is several times higher. For example, five points in two or three markets bring in $1000-2500 in net profit.

Butcher shop: Equipment

It is better to start a meat business by opening a butcher shop selling secondary meat products - sausages, frankfurters, dumplings, since organizing the sale of fresh meat will require additional approvals from the SES, additional costs for cutting meat, a qualified seller, etc. The product range should consist of 30-40 items. You can organize a retail outlet in a pavilion on wheels, which is a container whose wall opens to form a counter.

Advantages of the container: it can be attached to a car and transported to any comfortable spot, the area (about 12 m2) allows you to install refrigeration equipment and even a special display case there. I advise experienced entrepreneurs to carefully consider the choice of a butcher shop window - it should be wide enough so that you can display the maximum number of goods.

Such a turnkey container with a refrigerator and a display case can be bought for 50 thousand rubles.

If you purchase all the equipment separately, the costs will be higher. The set of necessary equipment for a butcher shop includes: a refrigerator (about $3500, used is 30% cheaper), cash machine(from 12 to 20 thousand rubles), you can also purchase an additional refrigerator with remote cold storage for insurance in case the main one fails ($3900).

Butcher shop: Registration

Organizing a meat business begins with registering a legal entity or individual entrepreneur with the tax authorities. It takes about 5 days. A license for selling meat products is not required, but permissions from Rospotrebnadzor (which now includes the former SES and the State Trade Inspectorate) and firefighters are required - this requires from 2 months, costs from 4-5 thousand rubles.

Butcher shop: Assortment

On initial stage It makes no sense to have an excessively wide assortment for a butcher shop, since you can write off unsold goods at a break-even point for yourself small company can not. The optimal number of items in the assortment should be about 30-40. The assortment can be expanded with related popular products - cheeses and butter. But the emphasis must be placed on the quality and freshness of products, ensuring regular uninterrupted supplies (at least once a week). This in turn will attract buyers. You can also include an exclusive product in the assortment - for example, turkey meat. This will allow you to stand out from your competitors. The markup ranges from 30% and above. The purchase of goods will require from 15 to 30 thousand rubles.

Butcher shop: Staff

The main staff of the butcher shop consists of salespeople; the accounting functions are taken on by the entrepreneur himself. You can also do without a loader, since the supplier unloads the goods. To service one outlet in the market, two sellers are enough, who will work in shifts. Their salary will be from 200-300 rubles per day.

Total costs for opening a butcher shop:

Pavilion – 50 thousand rubles.

Costs for permits – 5 thousand rubles

Total: 55 thousand rubles

Monthly expenses:

Rent - 8300 RUR

Site security – 2700 rub.

Electricity costs – 1500-2000 rub.

Taxes - 1500 rub.

Salary – 7000 rub.

Total: -21500r

Net income from one point - $200-500, from five $1000-2500

A huge number of aspiring entrepreneurs are interested in how to open a butcher shop from scratch and what is needed for this?

Human consumption of meat has always been considered the basis of a healthy lifestyle. It is this product that contains a huge amount of elements necessary for human growth and development. Even in ancient times, hunting flourished with all its might - meat was obtained with great difficulty, for which it was valued even more.

Unfortunately, it is quite difficult to find a high-quality and affordable product even in an abundant market, but opening a butcher shop is a sure step towards prosperity, making significant profits in the shortest possible time, as well as fully meeting demand at any time of the year and in any economic conditions.

A butcher shop business plan doesn't have to be all about whole foods. As a rule, in such establishments it is quite easy to sell other products - for example, semi-finished products made from natural meat, as well as finished products, which will attract additional customers and make demand grow exponentially.

Market analysis

Before answering the question of how to open a butcher shop, it is necessary to analyze the market in detail, evaluate the advantages and disadvantages of this production and develop a store concept. Beginning entrepreneurs find a tangible advantage in this area, and for this there are several objective reasons:

• It’s quite easy to enter this business, and it’s also easy to get out of it with minimal losses in case of failure or change of direction.
• This product is in demand every day, and if there is a convenient location and high-quality advertising, the profit will fully recoup the investment and costs.
• A specialized license is not required to sell meat products, which greatly simplifies the process.
• Starting a business begins with minimal financial investments.
• Changes in the assortment can occur at any time; everything here directly depends on the desires of the consumer and entrepreneur.

A butcher shop as a business will be profitable only if it has a competent and responsible approach. It is believed that even the most unpromising business can be developed if you have the skill and desire, and the huge number of advantages of the meat business only makes the task easier.

Note! It is worth understanding that meat is a product that thousands of people need almost every day. That is why it is quite difficult to “go broke” with such a business even in conditions of a severe financial crisis - it is unlikely that the overwhelming number of regular customers will deny themselves the pleasure of eating nourishing and healthy food. This is what makes a business not only relevant, but also reliable.

Research has shown that a butcher shop as a business is a guarantee of high profits and reliability, since even harsh conditions, the presence of sanctions and the closure of enterprises could not reduce interest in this product.

Room

Businessmen, who are opening a store from scratch not for the first time, know very well that the key role in the development entrepreneurial activity and attracting the consumer plays a role in the room, its design and location. When choosing a place to purchase or rent, you should be guided by the following simple rules:

1. The store building should be located at an impressive distance from competitors’ stores - this way you can reach a maximum audience, you won’t have to entice customers with constant discounts, and competition will be significantly simplified.
2. For the sale of meat products, a room with an area of ​​twenty square meters- enters here as yourself shopping room, as well as a storage room for products and household premises. There's no need to choose large area– meat spoils quite quickly, so it’s worth purchasing only the quantity that can be sold in a short time.
3. The room should be located in the area of ​​maximum traffic - great if there are stops nearby public transport, transfer points, residential areas and other public institutions. This way you will attract random passers-by while increasing your profits.
4. The store must fully comply with all sanitary requirements. To do this it is necessary to make high-quality repairs, as well as purchase suitable equipment. This is the only way you will avoid additional costs and problems with various authorities.

• Directly a trading area, equipped with a counter and a cash register.
• An area for cutting meat products, as well as for other manipulations with meat.
• Area for the production of semi-finished products and packaging of goods.
• Staff quarters.
• Bathroom.
• Cooling chamber.

Suppliers

The idea of ​​opening a butcher shop will not be realized without the availability of suppliers of quality goods, since raising livestock for slaughter on your own is quite time-consuming and expensive.

It is recommended to agree on deliveries in advance, and each supplier will have to ask for documents confirming the health of the livestock and the safety of the meat. This is the only way to save yourself from the risk of selling a low-quality product, and possibly poisoning the consumer.

When asked what it takes to open a butcher shop from scratch that will definitely attract customers, experienced entrepreneurs answer that the main rule is a quality product. Indeed, even in the presence of the most better premises and polite staff, no idea will work if there is bad meat on the shelves. Therefore, when choosing suppliers, you should pay attention to important points:

1. The cost of the product should not be either too high or too low - here you will have to make payback calculations in advance and understand what product you can afford.
2. Availability of documents that indicate high quality and compliance with sanitary standards.
3. The volume that a certain supplier can provide within a certain time frame.
4. The age of the product and the animal from which the meat was obtained.
5. Geographical location and methods of fast delivery of the product.

Note! According to reviews, the key mistake of novice entrepreneurs is putting the price of meat first. If we open a store and hope only to make a profit, but not to provide a quality product, the consumer is unlikely to pay attention, and if they do, they are unlikely to return for a low-quality product, even at a minimal price.

No business activity can do without high-quality and regular advertising. It is recommended to take care of the availability of advertising videos a few weeks before the opening, when almost everything is ready in the store, and communication with suppliers has already been established.

It is recommended to use all advertising resources - television and radio, as well as other media, are perfect for this. Of course, you will have to allocate a considerable part of the budget for advertising, but the right approach this amount will pay off in the first months of operation of the butcher shop.

It is recommended to conduct promotions on a regular basis, and not just before the opening of a store - this way you can constantly attract new customers. Discounts and discounts are suitable as promotions, as well as participation in various city fairs and barter advertising.

Documentation

An important question that absolutely any businessman faces is what documents are needed to open a butcher shop. The fact is that this form of business is quite simple, and the registration process will not take time or effort, which only adds advantages this process.

To create a meat pavilion, both individual entrepreneurs and LLCs are suitable; in this case, you need to contact the local tax authorities and fill out an appropriate application, pay the state fee, pass the necessary checks and choose a form of taxation.

Each form has both advantages and disadvantages:

• When choosing an individual entrepreneur, you do not have to maintain accounting records, and business taxes are much lower. This form is perfect for a small store selling meat products.
• An LLC gives the owner more guarantees and limits his liability, as is obvious from the name of this form.

Business registration follows a standard procedure, so even a novice businessman should not have any difficulties.

Financial calculations

The financial issue is considered one of the key ones when starting any type of business activity. Even at the initial stage, it is necessary to understand how much you will have to invest in production and how quickly the first profit will be received, as well as whether the profit can pay off the monthly costs.

The table below shows the initial costs of a business:

From the table it becomes clear that minimum investment excluding rental premises and repairs are minimal. At the same time, it is worth paying attention to monthly expenses:

In this case, the amount of initial investment, including payments for the first month of work, will range from 900 to 950 thousand rubles. Taking into account the fact that the standard markup on goods will be at least thirty percent, the net profit per month will be 150 thousand rubles. Moreover, within six months the business will break even and will fully pay for itself and begin to bring good benefits.

Video: butcher shop in 21 days.

Staff

In any business important role Absolutely all moments and stages play a role, but the selection of personnel must be approached with maximum responsibility. Often professional employee can not only sell a product, but also retain a customer, and also give him motivation to buy more than he planned and return to the store for new purchases. The butcher shop will need the following employees:

1. Salesman.
2. Room cleaner.
3. Meat cutting specialist.
4. Loader.

The number of staff depends on the size of the enterprise, but it is worth choosing an attractive uniform that will definitely be remembered even by a casual visitor.

No area of ​​business will become successful without great effort. Despite the fact that the meat business is attractive and extremely simple, its implementation must be approached with the utmost responsibility.

It is important to regularly monitor the freshness of goods, conduct promotions and attract new customers. The advantage will be a discount system for regular customers - this way, even in the most difficult times, you will not be left without profit. Only a competent approach will ensure the success and prosperity of any business.

If you find an error, please highlight a piece of text and click Ctrl+Enter.

Today we will talk about where to start a meat business. With proper organization and the right approach, it will not be special labor increase your capital and create additional jobs. If you already own a meat processing plant, this will be a big plus, otherwise you will need to establish close cooperation with manufacturers.

The profit will be greater if you create several butcher shops in different places. At the initial stage, you will need about 50 thousand rubles, excluding the purchase of meat. A pavilion equipped with necessary equipment for activities in this industry. Daily profit can range from 6 to 15 thousand rubles, depending on the number of retail outlets and their location. Based on their experience as entrepreneurs in the meat sector, it is most profitable to maintain and service from 3 to 5 butcher shops. The maximum profit will be 30-75 thousand rubles. in a day.

At the initial stage, you will need to draw up a business plan that will help solve the following problems:

• determining the specific direction of the company’s activities;
• selection of popular products;
• assessing the state of a specific market segment and determining the state of its development;
• assessment of financial situation and sales costs;
• forecasting trends in market demand.

The main points of a butcher shop business plan

It should describe everything step by step key points business. A business plan for a butcher shop contains approximately the following sections:

Selection of inventory and equipment

for the meat products trade is considered the first step on the path to success. Properly selected equipment will attract customers' attention to the product, skillfully located on the shelves. The best products for the store are secondary products - sausage, sausages, cutlets, dumplings. The best product for a butcher shop is fresh meat. You can combine these types in the assortment list of products at your outlet.

List of required equipment:

• refrigerator (price from $500);
• cash register equipment (from 12 to 20 thousand rubles);
• additional refrigeration equipment for remote cold storage (from $900);
• electronic scales, mechanical scales (with weights);
• cutting block, axes, knives;
• cutting boards, spatulas for minced meat;
• electric meat grinder;
• durable metal hook for hanging the carcass;
• counters;
• equipment for displaying goods (dishes and baking sheets);
• sanitary equipment (towels, brushes, buckets, basins, etc.)

A business plan for a butcher shop may be needed at any stage of activity, so it must be drawn up competently and clearly. During the existence of a trading enterprise, it is important to decide such important questions, such as the costs of chopping meat carcasses, finding qualified employees, obtaining permission from the SES authorities.

Note: You can download a ready-made business plan for a butcher shop from our partners with a quality guarantee!

Meat trading premises

A pavilion on wheels or a container with a counter is best suited for selling meat. Its main advantage is mobility. It is easy to move it along with the products to another place for more active trading. In addition, the container has enough space to accommodate a wide range of meat products. The product overview for buyers on the container counter is quite acceptable. The price of the container, which was already mentioned above (50 thousand rubles), together with the internal contents, is available to any novice entrepreneur. You can ask existing entrepreneurs how to open a butcher shop and buy a pavilion secondhand, it will cost much less.

Individual entrepreneur registration

Obtaining permits and licenses will take at least 5 days. The period for obtaining documents confirming permission to trade may take up to 2 months, the budget of your wallet will decrease by 4-5 thousand rubles. Requires permission from the service fire safety and Rospotrebnadzor.

Assortment of butcher shop products

A large nomenclature list at the initial stage of operation of a meat pavilion is impractical; a huge selection of goods may not be sold. The optimal number of items is about forty. In addition to the meat assortment, you can offer butter, cheese and other products that are in demand. An important criterion that will help retain regular customers is always fresh food in sufficient quantities. Therefore, you need to take care of choosing suppliers before opening a butcher shop. The supply of goods must be uninterrupted, at least once a week. Will help you stand out among your competitors unusual product, for example, rabbit or turkey. The purchase of goods will require Money in the amount of 15-30 thousand rubles.

Working staff

For one butcher shop, two sellers working in shifts will be enough. on their wages it will cost about 400-500 rubles. in a day. Accounting services are not required; you can do all the calculations yourself. The supplier's loaders unload the goods. The premises are cleaned by sales assistants after the end of their shift.

Total expenses

A butcher shop as a business can bring high profitability and payback in a short time. The costs of opening it will consist of basic (purchase of the pavilion and registration of business activities) and additional.

Approximate calculation of monthly costs:

• rent – ​​8300 rub.;
• security – 2700 rub.;
• the amount of taxes is calculated individually;
• salary - about 24 thousand rubles;
• electricity will be consumed in the amount of 1500-2000 rubles.

Without taxes, the monthly maintenance of one trade pavilion will cost 36.5 thousand rubles.

You will have to face one difficulty caused by the specifics of meat products - seasonality, due to which the price of all products can change several times a year. IN summer period we need to prepare for the fact that demand for products may drop sharply; people try not to eat meat on hot days, preferring fruits and vegetables. Many spend this time at their dachas and resort vacation spots. At this time, experienced “meat” businessmen make discounts, actively cooperate with cafes, change the assortment and use flexible sales methods.

Where to start if you want to open your own store? Which store is better to open and how to choose a product to sell? How much does it cost to open your own small shop and how to do it from scratch?

Hello, dear readers of the business magazine HeatherBober.ru. This is the entrepreneur and website author Alexander Berezhnov.

When beginning entrepreneurs have a question about what kind of business to start, many choose the simplest and most obvious thing - retail trade, namely opening their own outlet or store, which is essentially the same thing.

The article will be especially interesting for a beginner who has decided to open a store without sufficient experience. After studying it, you will learn about all the secrets and nuances of this business.

The information in the article is universal for opening any type of store.

For example, if you decide to open a clothing store, auto parts store, children's store or grocery store, then you will have to go through the same steps. Here you will also find guidelines for opening the most common types of stores. This will be especially relevant for you if you have not yet decided which store is profitable to open.

Now I will tell you everything in order!

1. What you need to know to open a profitable store

Dear friend, the most important thing is that you must understand that the vast majority of people come up with the idea of ​​opening a store as a seemingly simple commercial project.

For clarity, I propose to consider the objective pros and cons of your store as a business. This will make it easier for you to decide which store to open and what to pay attention to.

pros (+) your store as a business

1. Clear for the average person

This is why most budding entrepreneurs consider their own store as their first project. Since childhood, we have become accustomed to seeing markets, stalls and even supermarkets, where today you can buy almost everything.

The truth is that a person is reluctant to take on a task that he does not understand. In the case of a store, it seems to us that we will have the least amount of problems. But this is only partly true.

2. Ease of implementation of the idea

In general, in trade, 99% of all business processes have long been worked out.

It is not for nothing that, having opened one store, its owner often does not stop and, with the right approach to business, retail outlets multiply like mushrooms after rain.

Indeed, all you need is not to reinvent the wheel and follow the beaten path, which should lead to success in your business, unless, of course, you “punch up some mistakes” at the very beginning.

3. Ease of calculations (forecasting income and expenses)

Trade is the most understandable business also from the point of view of calculations. You have the cost of the goods, the trade margin and the expenses that you incur.

4. Stability of the business when it is promoted

A well-established retail outlet is a paradise for its owner. For example, a “brisk” grocery store in a residential area of ​​the city can provide you with a comfortable life, even despite nearby competitors.

5. Opportunity to sell your store as ready business

Having built the entire store management system correctly, you can only occasionally coordinate the main processes; all things will proceed by inertia. So you will become the owner completely autonomous system, making a profit.

Naturally, many people who have capital but do not want to open their own store from scratch will want to become the owner of such a “tidbit.”

Nowadays, selling a ready-made business is as easy as selling a car or an apartment; you just need to notify potential clients that you are selling your profitable store.

Minuses (-) your store as a business

1. High competition

The downside to the simplicity and clarity of opening a store is high level competition. After all, there are a lot of people who want to become the owner of their own retail outlet. Every second entrepreneur wants to open his own store in one field or another. This makes it very difficult to start in this business and its further development.

2. Relatively high barrier to entry into business

If you deal with a product and sell it through a regular store, in this case you will need several hundred thousand rubles or an average of $10,000 to start your business.

3. Remnants of unsold goods appear

Another weakness of the store as a business is the remaining stock of goods.

They form especially often in grocery stores and in stores selling seasonal goods. For example, New Year's toys and other holiday supplies.

The cost of remaining goods has to be included in the current cost, which leads to a drop in demand, since the final price of the goods increases, and the buyer does not want to overpay.

4. A large number of periodic routine operations

Suppliers and working with them, tracking product balances, updating the assortment, rent, working with personnel (if any), taxes, inspections, inventory - this is not a complete list of what you will have to face in the process of working on your own store.

5. Seasonality of business depending on the chosen niche

Each trading niche has its own seasonality. It can be expressed more or less clearly. For example, in summer construction and finishing materials sell well, but in winter sales drop significantly.

Other stores make super profits in the winter under New Year, and in the summer they “suck their paws” in anticipation of a new profitable season. Pay attention to this factor when choosing a niche for your future store.

6. If the business fails, the risk of losing 80% of money

If suddenly your business does not take off, then the purchased commercial equipment will have to be sold for next to nothing, and the remaining goods will also be sold in bulk or simply given to friends for the holidays (if the goods are not food products).

Hopefully, you now have a more complete picture about opening your store and know what challenges you will face in the process.

You can reduce the risk of financial losses if you approach opening your store, or rather trading activity, a little differently, for example, by starting trading along the lines of “Business with China.”

This is a very trendy and interesting topic for today. My friends are doing it successfully. By purchasing goods in China, you can sell them with a markup of up to 500% without even opening a physical retail outlet. This type of business can also be done via the Internet.

He teaches this business very well - he is an expert on the “Chinese topic.” Our team knows Zhenya personally and recommends him as a professional in this area.

Watch the video in which student Evgeniy shares his impressions of the training and financial results:

We continue the theme of opening our own store.

2. Opening a store from scratch - sweet myth or bitter truth

If by “zero” we mean a lack of knowledge and experience, then of course such a zero will not be an obstacle to the implementation of the project.

But if someone thinks that you can open your own store without having anything, then you must be disappointed - this is truly a myth!

Let's look at those mandatory elements without which it is simply impossible to open a store in principle.

I will list this minimum, and then you yourself can calculate in numbers how much, according to conservative estimates, it will cost to open and maintain a store.

For example, one of my friends, having opened a store women's clothing premium, invested in it more than 1,200,000 rubles . This amount included the rental of premises, renovations, purchase of goods, purchase commercial equipment, hiring staff, company registration.

How much does it cost to open your own store?

1. Premises (retail area)

Own or rented.

Naturally, having your own premises (not rented) gives you enormous advantages, but unfortunately, a minority of people have such a bonus at the start.

Get ready for the fact that rent will “eat up” most of the profit, and during seasonal downturns you can work “to zero”, without earning a penny, or even go into the red, shelling out money from your pocket.

2. Trade equipment

In rare cases, you will not need counters or other equipment: stands, refrigerators (if you are opening a grocery store). Depending on the specifics and size of your retail outlet, the cost of commercial equipment will vary.

3. Product

You can take some of the goods from suppliers for sale on deferred payment terms. That is, you will pay money for it after the sale. But the other half of the goods will most likely have to be purchased.

It is especially difficult for beginners in this market. So, if you are a newbie, then not every supplier will agree to give you the goods for sale due to a lack of trust.

4. Seller

At first, you yourself can act as a seller, and this will even be useful, because it is the owner who is primarily interested in the success of his business.

This way, you will study the most popular products, work with customer objections, and be able to pass on your findings to future hired employees.

5. Legal and accounting nuances

In any case, you will need to officially register your business activity, as well as periodically submit reports to tax office and the Pension Fund.

In addition, you will deal with delivery notes, invoices and contracts. You have to deal with all these points sequentially.

How much does it cost to rent a retail space (real life example)

Let me give you an example of rental prices in the city of Stavropol, where I live. About 500,000 inhabitants live here.

In Moscow and St. Petersburg, respectively, the numbers will be much higher.

For 2015 average price rental of retail premises (space) is 1,000 rubles per sq. m. m.

The amount of rent is significantly influenced by the size of the premises - the smaller it is, the higher the price per square meter.

3. How to open your own store - 7 simple steps for beginners

The following simple steps will make this difficult but interesting path as easy as possible for you.

Try not to miss a single detail of this step by step instructions and I am sure that your chances of success of the enterprise will increase many times over.

These steps will help you open a store even in a small town and still make it profitable.

Step 1. Assess the available resources to start

First of all, look at what funds you have to open your store. All the resources you have can one way or another be divided into tangible and intangible.

Material resources:

• premises (retail area);
• cash;
• retail store equipment.

Intangible resources:

• a practical friend (a successful entrepreneur with his own store);
• own business experience;
• communications with the administration (tax office) of your locality.

For example, if you have your own premises, but it is not suitable for you to open a store, say, you are not satisfied with its location, then you can rent it out and use the proceeds to rent a suitable retail space.

This general principle. He will help you, among other things, with choosing a niche, that is, the direction of trade.

Step 2. Decide on a niche and product

Your success will largely depend on the chosen niche (area of ​​trade).

How to choose a niche:

1. Assess the level of competition where you want to open a store. If there are already large players in the area where you plan to trade, then these are additional risks. In this case, a niche strategy will make sense. Russian billionaire, founder of the Magnit retail chain Sergei Galitsky speaks about this: “If you decide to open a grocery store next to a giant, then do not try to overtake it in all positions, it will be very difficult to do. Choose a narrower niche, for example: meat products, sweets, bakery products and work it perfectly. This way you can get regular customers for your trade segment.”
2. Calculate the starting budget for the project. Always expect to spend 30 or even 50 percent more than you originally planned. This is also confirmed by the experience of my entrepreneur friends. The rule of leaving a cash reserve for unforeseen expenses is one of the key ones not only for a store, but for any type of business in general.
3. Determine if your niche has a strong seasonality. If you assume that the niche you have chosen has a pronounced seasonality, then be sure to take this into account when planning your business. What will you do in the slow months and how to squeeze out as much profit as possible during good trading.
4. See if there are stores in your chosen area on the market. This is important so that when you open a store that has no analogues, you are not faced with a complete lack of customers. Many aspiring entrepreneurs are faced with the following misconception: if there is no product on the market that I will sell, then due to the lack of competitors I will quickly get rich.

But! The truth is that these same analogues often do not exist because this product not in demand at all.

Therefore, do not rush to become a millionaire overnight, but start your business in a clear niche with a product that is familiar to people. So, having earned your first money and gained the necessary experience, you will have more opportunities and funds to experiment with “exotic” niches.

Step 3. Draw up a business plan for the store

Don't treat this step as a formality.

This does not mean that you need to write out hundreds of pages of Talmuds, taking into account every penny and dozens of options for the development of events. However, make sure you have a written plan of action with rough estimates for three possible scenarios:

• pessimistic scenario;
• realistic scenario;
• optimistic scenario.

This approach is guaranteed to save you up to 30% of money at the start and give you a clear understanding of the existing picture.

I have already described in detail how to draw up a business plan in an article of the same name, consisting of three parts (,).

Step 4. We find a premises for trading or 99% of the success of the store - location, location and location again!

Even not the best product will sell very well where there is a large flow of target buyers.

This is precisely what the statement about the importance of location when opening a store is based on.

It’s not for nothing that the concept of “red line”* is often used in retail trade.

Red line– a retail outlet located near a road with large pedestrian and vehicular traffic.

3 main rules for choosing the ideal retail location:

Rule #1.

Large flow of potential clients

This means that your store location should be a walk-through area. After all, the more potential clients see your offer, the greater the chance that they will buy from you.

Remember:

Clients only pay for what they see! Your cool products are worthless, huge assortment

, bonuses, discounts and so on, if the client simply does not know about you.

Rule #2.

Convenience for customers (availability)

This point is directly related to the previous one. If your store is easy to find, has convenient parking, and prominent advertising signs nearby, then you can be sure that business will go well.

Rule #3.

Correct positioning If you sell high-end goods, then choose your location with this in mind. For example, in the city center or in a famous business center. On the contrary, if you sell consumer goods, there is no point in being located in the same building with expensive boutiques, where there will be a crazy amount of rent and a minimal presence of the target audience. These simple rules

Step 5. Select suppliers

Now every seller fights for his client and suppliers are no exception.

After all, a supplier is essentially the same store, only a wholesale one.

Several years ago I was lucky enough to work for the famous Coca-Cola company as a marketing specialist in the city of Stavropol.

In the process, I learned a lot about retail trade and now, based on this experience, I can tell you which supplier can be considered good and by what criteria it should be selected.

Supplier selection criteria:

1. Reliability. This is the most important criterion. Reliability combines such parameters as the obligatory fulfillment of your order, honesty in mutual settlements, timely delivery of goods;
2. Price. Naturally, everyone normal person wants to buy a product at the lowest price. Compare prices from different suppliers and choose the best one, all other things being equal;
3. Range. Usually this is important criterion, because a wide range of products attracts more buyers;
4. Recognition (brand). Trading is psychology. Selling goods famous manufacturers, you will gain a positive reputation much faster, and there are usually fewer problems with a proven (brand) product. After all, it can be easily replaced under warranty, returned if defective, or quickly repaired in service center supplier (in case of working with non-food products);
5. Flexibility in calculations. Deferred payments, delivery of goods for sale, discounts and bonuses - this is an additional level of service that you will like and will allow you to work with additional benefits. Don't neglect this criterion.

Step 6. Register the activity (open an individual entrepreneur or LLC)

If you can still trade from home without registering your activities, then it is better not to do this in front of everyone, so as not to get yourself into trouble with clients and regulatory authorities.

To conduct trading activities in the form of a retail outlet (store), an individual entrepreneur (individual enterprise) or LLC (limited liability company) is best suited.

Now I will not go into details and compare these two forms of doing business.

All this is in my articles on the topic: “”, “”, “”.

Step 7. Launch the store and analyze the results

Here I deliberately do not talk about how to choose commercial equipment or design a store, since this is individual for each specific store. To select commercial equipment and decorate the premises, I recommend contacting specialized specialists.

Let's revisit the steps you need to follow before opening a store:

1. Define a niche;
2. Rent and prepare premises;
3. Purchase commercial equipment;
4. Purchase goods;
5. Register your activity (open an individual entrepreneur or LLC);
6. Hire staff if necessary;
7. Conduct advertising campaign your store.

After this, you can colorfully decorate the façade of the store, purchase balloons, and even invite a professional presenter, staging a whole show. But this is optional. If your budget allows it, then fine.

As a last resort, the official opening of the store can be done on your own.

If you have experience in holding events, then you can act as a presenter yourself, while developing a program with competitions and small prizes.

In addition to the presenter, a DJ (sound engineer) with powerful speakers and other necessary equipment must be present at the opening.

After opening the store, after working for a month or two, see what works for you and what doesn’t. Most likely, in the process you will have “hot” and “stagnant” goods.

Remove illiquid items and focus on relevant products for your customers.

This approach can be applied to all other business processes.

Main principle

Strengthen what is already working well and get rid of what is not working as quickly as possible.

If you have ambitions and do not intend to stop at one store, then after working out the entire scheme at one outlet, you can later create your own retail chain.

4. Cash register – in what cases is it needed and which one is better to buy?

Under current law, in most cases you will have to use a cash register, but there are exceptions.

In order not to describe all the nuances here in long text, watch the video from the leading expert of Internet accounting “My Business” Margarita Grinya.

Margarita talks about in what cases application of KKM(a cash register is required, but in some cases you can do without a cash register):

How to choose a cash register for your store

When choosing a cash register, a necessary condition is the inclusion of this cash register model in the state register. You can find out this when purchasing it. Also, the cash register must be equipped with a secure electronic control tape (EKLZ).

ECLZ(protected electronic cash tape) is a fiscal memory block for storing information about ongoing operations.

Once a year it is necessary to change this unit (ECLZ). The cash register itself will remind you of this. Once this memory block is removed, it must be retained for five years.

5. Which store is profitable to open - 10 popular ideas for opening your own store from scratch

All types of stores described below by trade profile can be opened in both large and small cities.

The features of each of them are presented in an easy-to-read table. They will help you decide which store is best to open.

1) How to open a clothing store

One of the most popular trading options is for fashion and style lovers.

2) How to open a lingerie store

This is more of an option (for girls), but men can also do it if they place a female salesperson in such a retail outlet.

3) How to open a grocery store

You always want to eat, so such a store will be especially popular if it is located in good location, for example, at a transit stop or in a densely populated residential area.

4) How to open a children's clothing store

This type of trade is for people who love children and show interest in our “colors of life.”

5) How to open a consignment store

A good and clear view of the outlet for those who understand a wide range of used goods. Opening a second-hand shop - good way start a business from scratch.

6) How to open an auto parts store

Do you love cars and have an eye for detail? Then this area of ​​commerce and opening your own auto store is for you!

7) How to open a flower shop

Flower trading is for lovers of aesthetics, emotions, celebration and subtle sensual details. A flower shop will bring you not only profit, but also the joy of “communication with nature.”

8) How to open a draft beer store

If you want to start a beer retail business, you can open your own beer store and do it practically from scratch. Where to start such a business and how much money you need to open it, see the table below. This type of business does especially well in areas with a corresponding consumer base.

9) How to open a hardware store

A particularly relevant type of sales in warm time of the year. A very profitable male type of business.

10) How to open a franchise store

For those who like to follow the beaten path along a clear and understandable pattern. Suitable for both beginners and experienced entrepreneurs.

6. A true story about opening a store from scratch

A couple of years ago, one of my friends, his name is Alexey, decided to start a business. At this time, the guy was 24 years old and he wanted to open his own store selling premium Italian dresses and accessories for women.

Alexey persuaded his father to go to Italy and buy goods right there. Everything was bought and cost about 300,000 rubles, or $10,000 at that time.

He rented a room in the city center, but the place was rather nondescript.

About 200 meters from his store there were large shopping centers with the “tycoons” of this business - his direct competitors.

When the renovation was ready, a friend of mine ordered an advertisement and called his store with the fashionable word “boutique”. The prices there were appropriate.

Alexey reasoned like this:

“I sell goods for about 2 - 2.5 times more expensive than I bought them, my goods are expensive, which means that rent, wages and taxes will soon be repaid.”

As expected, he arranged a colorful opening of the store with sales of goods at low prices to lure customers. Alexey invited his friends to the opening and made a good profit that day, but on other days sales began to fall and soon disappeared altogether.

Then he decided that it was a matter of unpresentable repairs and invested about $8,000 more in updating appearance premises. But, despite this, sales remained low and remained low.

I remember very well how, before starting his project, Alexey told me:

“Imagine, Sanya, when I open my store, they will say about me that I’m not just some guy Lyosha, but Lyosha is the owner of the boutique.”

From this phrase I concluded that he is not inclined to work and overcome difficulties, but only wants to increase his status by opening a business.

Unfortunately, my fears came true and 5 months later the store closed due to a lack of working capital and high operating expenses with meager revenue.

That is, the store operated at a loss and “ate” all the young entrepreneur’s money.

As a result, Alexey lost about 1,200,000 rubles on this project. Fortunately, his father gave him this money for this business experiment and it was not the last.

Imagine what would happen if he took this amount on credit...

That is why, before you start, weigh all your risks again and ask yourself first, how much will I lose if I fail?

What thoughts are spinning in your head? Think about it!

7. Useful tips for beginning entrepreneurs when opening a store

These tips will help you open a profitable store and not close when times get tough, and you will, trust my entrepreneurial experience.

Tip 1. Swipe detailed analysis market before starting a project

You shouldn't rush headlong into the pool. Network with successful retail entrepreneurs you know. I'm sure you can find them if you want. Take the advice of these people and do not neglect them.

Research the specifics of the niche in which you are going to open your store. Visit your competitors' stores and evaluate their strengths and weaknesses.

Tip 2. Have a cash reserve and be prepared for unexpected expenses

As practice shows, most newly opened businesses in the process of operation and especially in the first time after the start experience the need for additional financing.

The store here is no exception. Be sure to keep in mind that you will need at least 30% more money than you planned. And under no circumstances should you open your business with your last money or with borrowed money, even if you have no experience!

Tip 3. Delegate non-core tasks

Often an entrepreneur, when starting a business, tries to do everything himself. After a while, he breaks down and quits his job halfway.

Do only the most important things.

For example, if the premises where you are going to open a store need to be repaired, entrust this to specialists by paying money.

Remember that routine operations that you do not delegate to other people eat up your time and bring the collapse of the project closer.

Focus on the main thing - working with suppliers, planning a business strategy, and so on.

8. Conclusion

If you decide to open a store, then contact practical advice and the steps described in this article.

The advantages and disadvantages of this type of business were discussed here, as well as the main points that novice entrepreneurs face when organizing their own retail outlet.

However, I would not open my own store as my first entrepreneurial project.

If you are drawn to selling something, whether wholesale or retail, then sometimes it would be nice to work in the area of ​​trade in which you plan to open your business.

Having acquired the necessary experience for this and having seen the trading “kitchen” from the inside, it will be much easier for you to implement your plans.

That's all. I wish you high profits and satisfied customers!

Don't forget to like the article and share your opinions and experiences on the topic in the comments.

Meat is one of the most important products on the Russian table. Many people find it difficult to imagine their lunch without a piece of meat or without soup in a rich meat broth. Meat lovers prefer not to buy it in supermarket departments, often with justifiable fears for the freshness and quality of the products. But at the market or in a specialized store, a chopper cuts up carcasses right in front of customers and, at their request, can “make” any piece of their choice. Trade in chilled meat and semi-finished products is a popular business and does not require large start-up capital. Read our material on how to open a butcher shop.

Where is the best place to open a butcher shop?

The profitability of a butcher shop largely depends on its location. When preparing to open a business, you should start by searching suitable premises. You can open a shop either in a separate room or rent a department on the territory of a grocery supermarket. In any case, it should be a place with high traffic, within walking distance from a residential area, where people buy groceries every day.

To sell meat, you do not need a large premises, since the cost of renting extra space, included in the markup on meat, will most likely lead to a decrease in sales volumes. It is quite possible to open a meat department in an area of ​​less than 10 sq.m.

If your premises are much larger and you are not able to fill the entire area of ​​the store with meat assortment (including sausages, smoked meats), think about selling other products: bread, dairy products, fish and other categories. You can make a larger markup on related products. Their implementation will allow your store to maintain profitability during seasonal declines in demand for meat.

What documents need to be completed?

To enter into a lease agreement and begin preparations for opening a store, you need to register your business. Procedure state registration standard, as for any or . The activities of an enterprise in the retail trade of meat products can be carried out using preferential tax regimes.

The next stage is the preparation of permits. The premises must be approved fire department. In your case, you will periodically have to communicate with the veterinary service and Rospotrebnadzor, from which you need to obtain a sanitary certificate for the production of semi-finished meat products. Each employee must have a valid health certificate. For purchased meat, ask your suppliers for a veterinary certificate confirming the health of the animals.

What equipment will be needed?

The minimum equipment for a butcher shop includes:

• refrigerated display case for selling meat and semi-finished products;
• refrigerators and freezers for storing products;
• trade scales and scales for production;
• a chopping block and a set of axes and knives for cutting meat;
• electric meat grinder for grinding minced meat;
• cash machine.

Who will work in the butcher shop?

To work with meat, two key figures are needed - the chopper and the seller.

The cutting of carcasses should be carried out by a professional who knows all the nuances of cutting. This work has its own technology and tricks: an incorrectly chopped carcass can produce 10-15 kg of “rejects” - pieces of meat that have an unmarketable appearance, an incorrect ratio of pulp and bone tissue. Such goods can only be sold as illiquid goods at a price below the purchase price. A hewer can also produce semi-finished products at the same time.

If you are unable to find a competent butcher, it would be wiser to negotiate with suppliers to deliver pre-chopped meat. In this case, hire a chef to produce semi-finished products.

A lot depends on the seller in a butcher shop: the seller “beautifully” lays out the goods, understands the meat parts, and can recommend a certain piece that is suitable for preparing a particular dish. A good seller can sell even not the best piece, and this is important: the meat should not lie on the counter.

Don't forget to provide workers with uniforms.

Accounting and cleaning can be entrusted to third-party organizations or employees can be invited to work part-time or on an hourly basis.

Administrative work and purchasing will have to be handled by the store owner; over time, it will be possible to find a competent manager.

Where to buy meat?

Purchasing meat is a very responsible task. By opening a shop selling meat, you are responsible for the freshness and quality of the goods. Be sure to check the presence of a veterinary certificate and brand on the carcasses. Find several suppliers (farms or private households), agree on regular deliveries 1 - 2 times a week.

You should not purchase large quantities of meat: when refrigerated, it is stored for only 3-4 days, then it begins to lose its presentation (it weathers, dries out). The remaining unsold products are your losses.

Develop an assortment that includes the most popular meat products:

• meat (pork, beef, lamb);
• offal (liver, heart);
• semi-finished products (kebabs, minced meat, chops, soup sets).

For the first time, 20-30 positions are enough. If possible, present on the counter a small amount of products for “gourmets” with special requests: dietary meat (rabbit, turkey), exotic (horse meat, ostrich meat). But you shouldn’t bet on such products: first study the demand and take note of suppliers from whom such meat can be purchased if necessary.

How to attract buyers?

Of course, the new store needs to be advertised. It is better to promote among residents of the nearby area and directly on the spot. A sign is required for the exterior of the store. Near the entrance to the store, place a pillar, hang a sign or banner.

Post flyers in neighboring houses and advertise in the local free newspaper. Other advertising channels (radio, television) are ineffective for promoting a small butcher shop, and they are also quite expensive.

For small-scale wholesale sales, work with targeted offers: contact neighboring restaurants, cafes that prepare business lunches for offices, and home delivery companies. Online advertising works well in this direction.

How much money do you need to start a business?

Opening a butcher shop is a business with enough mild conditions to enter. Costs for a small shop on the territory of a supermarket start from 60 - 80 thousand rubles.

Of this, less than half needs to be spent on purchasing the first batch of goods, the rest will be spent on rent, minimal repairs, utility bills, wages and equipment.

At the initial stage, you can save a little by buying used equipment or renting it. For example, you can purchase a high-power household meat grinder rather than an industrial one. As the business develops, equipment will be purchased and replaced with more expensive and productive ones.

When drawing up a business plan for a butcher shop, calculate the indicators based on the average trade markup on meat products of 30%. The payback period for the meat department will be 6–8 months.

If you expect to receive a good income from the meat business, it is advisable to open several more outlets and create your own network. Each subsequent store will pay for itself much faster than the first - on average, within 3 months of operation.