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Logo - graphic image trademark. It is created for easy recognition of the company's brand among consumers.
The logo must be unique and of high quality, attracting the attention of the buyer. Logos were created to differentiate products from manufacturers in the same industry.

The KOLORO company develops one-of-a-kind logos.

There are several types of logos:

1. “Letter” logo – one or more letters are used.
2. Logo “Symbol” - depicted in the form of graphic or alphabetic symbols.
3. Logo "Emblem" is a graphic element of image and text.
4. Logo "Logoslovo" - consists only of letters.
5. Abstract Sign Logo - Creates a visual form of a company's concept using a symbol.

The first logo in the world

The first logo in the world was an image of a dog listening to a gramophone. The dog's name was Nipper.
One of the brothers of the Barro family saw how the dog loved to listen to the Edison-Bell phonograph and decided to capture this moment by drawing a picture “A dog listening to a phonograph.”

In 1900, Marc Barrot's brother, Francis, took Nipper's drawing to a disc gramophone company. The owners of the company really liked the drawing and decided to produce their product with this image. But the original version of the drawing, which depicted a drum gramophone, was replaced with a disk one. The drawing became the first trademark of the companies: “HMV music stores”, RCA, “Victor and HMV records”. The company also began releasing records with Nipper's designs.
The logo currently uses the music channel of the HWV store.

The evolution of global brand logos

Logos of global brands have not always looked stylish and laconic. Some companies, even being popular among consumers, have redrawn their logos. Main reasons:

• change in direction of activity;
• following new trends.

Let's look at a few examples of the evolution of company logos.

• Global Apple Corporation

The company's first logo was an engraving of Isaac Newton under an apple tree, which was surrounded by a large ribbon with the signature "Apple Computer Co" (1976-1977). The designer of this logo was one of the founders of the company, Ronald Wayne. After Ronald left, the logo was changed.

The second Apple logo was made by designer Rob Yanov. Nothing remains of the company’s old logo, except, perhaps, the idea of ​​a fruit falling on Newton’s head. The new Apple logo is a rainbow bitten apple (1977-1998).

The logo that we see now on Apple products was changed in 2007. The “apple” became metallic with reflections, but the shape remained the same.

• Samsung

Samsung means “three stars” in Korean. The company was founded in South Korea. The first three logos used stars and the Samsung name.

In 1993, the company decided to create a new logo for its 55th anniversary. It exists before today. This is a blue ellipse in the center of which “SAMSUNG” is written in white stylized letters.

• Twix bars

The first bars were produced in 1967 in Britain. They were called Raider. But a few years later, in 1979, the name was changed. Raider became Twix. After changing the name, products began to be exported to the USA.

The name Twix is ​​made up of two words, “double” and “biscuit”. Twix bars are very popular all over the world. In Ireland they are still sold under the original name Raider.

• Coca-Cola

Coca-Cola has the most recognizable corporate logo style, which is over 117 years old. The company was founded in 1886 and its logo in 1893. The company logo is written in "Spencer" calligraphic font. It was created by Frank Robinson, an accountant and friend of the company owner.

In the early 1980s, due to competition from Pepsi products, it was decided to change the company's logo to New Coke. After making this marketing move, the company began to lose sales. Consumers did not like the new name of the drink. After some time, the drink was returned to its former name Coca-Cola, thereby improving its sales.

• Pepsi

In 1903, the Pepsi-Cola brand was created. Agree, the company’s first logo is not very pretty. You could say it was a failure.
To prevent this from happening to your brand, you need to turn to a team of professionals at KOLORO, who will help make the logo perfect.

After the Great Depression of the 1930s, Pepsi-Cola was able to prove to the Coca-Cola Company that it could compete on the same level.

In 1962, the company changed its logo to a three-color ball and also removed the Cola prefix. Now it is called only Pepsi. However, the company logo changes very often. What this is connected with is unknown.

• McDonald's

In 1940, McDonald's was created. The company's first logo is an image of a Speedee chef . Later the Speedee logo was redrawn. In the 60s, Jim Spindler changed the company logo to the one we know today. And this is the letter M.

Fashion industry logos (famous fashion brands)

Almost each of us can recognize and name brand monograms. For fashion houses, a logo is very important because most of the fashion houses are named after the founding designers.

• Louis Vuitton

The fashion house was created in 1854. The company's corporate logo is the LV monogram. The color of the monograms and canvas may have changed, but the logo of this brand itself has not changed to this day, except that it was slightly simplified in the 2000s.
The brand's clothing is made from very quality materials and therefore the products are expensive.

Louis Vuitton brand products are the most copied. But it is very easy to recognize a fake - in the original, the brand logo is always located symmetrically.

• Chanel

The Chanel logo first appeared in 1921. It was depicted on the bottle of Chanel No. 5 perfume. The company's logo is a double letter C. It resembles two wedding rings that are not closed together. The letter C is the initials of Coco Chanel.

• Fendi

The Fendi logo was created in 1972 by the company's new designer, Karl Lagerfeld. The brand logo is a large F that is mirrored.

• Versace

The Versace house logo is very extravagant and extraordinary. It was designed in 1978 by Gianni Versace. The logo represents the head of a representative of ancient Greek mythology - Medusa the Gorgon. The designer explained why he chose this character: “This is a synthesis of beauty and simplicity that can hypnotize anyone, just like the clothes produced by the brand.”

• Givenchy

In 1952, the Givenchy brand began producing high-quality clothing, as well as a line of jewelry and perfumes. The brand logo is very simple and concise. The quadruple G is placed in a square. It looks like Celtic jewelry.

Car brand logos

"Winged" cars:

Bentley- British luxury car. The characteristics of the car can be described in just two words - aristocratic luxury. The car's logo is the letter "B" enclosed in the wings. The emblem indicates the power, speed and elegance of Bentley limousines.

Aston Martin- The car logo was created in 1927. These are eagle wings that frame the Aston Martin inscription. The company's owners compared their car to an eagle. Because the eagle is a fast, agile and predatory bird.

Chrysler- The first logo of American cars was a pentagonal star created in 1923. After the company joined the German concern Daimler AG in 1998, the logo was changed to “open wings.” They demonstrate the virtuosity and uniqueness of Chrysler vehicles.

Cars with animal logo

Jaguar- whose emblem was originally SS - Swallow Sidecar. In English, “swallow” means “swallow”. After the Second World War, most Europeans had negative associations with the SS emblem (association with fascists), so the company owners decided to change the name of the brand. The Swallow Sidecar has been replaced by a Jaguar. Agree, strength, elegance and grace are very suitable for modern Jaguar cars.

Lamborghini— at first the Italian company was engaged in the production of tractors. Therefore, the bull became the emblem of the company. This animal is very hardy and strong. Nowadays, Lamborghini cars are powerful, expensive supercars, and the golden bull emblem suits them very well.

Ferrari— the car logo of this brand is familiar to everyone. Its main attributes are a prancing black stallion on a yellow-gold background with a painted Italian flag at the top of the logo.

The Ferrari emblem was originally on the plane of pilot Francesco Baracca during the First World War. Enzo Ferrari asked Francesco to give him this logo. The pilot agreed and gave Enzo the right to use the logo.

The best music industry logos

Virgin is a British record label. Created in 1972 by Richard Branson and Simon Draper. The name of the label is very interesting. Virgin in English means “virgin”.

The Virgin Records logo (the first company) was created by English illustrator Roger Dean.

A few years later, the Virgin brand became very popular among English performers. After Virgin signed punk rock band the Sex Pistols, Branson decided the company lacked chutzpah. Therefore, it was decided to change the company logo.

Legend has it that one of the artists drew the new logo we know today on a napkin. Branson really liked it. Richard associated the new logo with his company. “Simplicity, attitude and energy are about us,” said Branson.

Sony Music Entertainment- created in 1988 and owned by Sony. One of the "Big Four" record companies in the world. Sony Music covers almost all show business.

The company's first logo was multi-colored, small triangles in the middle of which were the letters SMV. The company logo changed very often. In 2009, Sony Music decided to make the logo completely different. The new logo looks like this: a simple red brush effect on a white background and the text “SONY MUSIC” appears in the appropriate Sony font.

AC/DC- a world famous rock band. Most people may not be familiar with the band's work, but everyone recognizes the AC/DC logo.

Creative director Bob Defrin helped create the logo for the rock band. The font was chosen from the Gutenberg Bible, the first ever printed book.

Huerta's intention was to create an emblem based on the biblical imagery of the AC/DC song "Let There Be Rock." Of course, the lightning and blood red coloration suggest the presence of less angelic influences.

The Rolling Stones are a famous British rock band. Designer John Pache helped create the group's logo. He received 50 pounds for his work. The designer was inspired by Mick Jagger's expressive lips and tongue. It was also inspired by the Hindu goddess Kali.

Queen- British rock band of the mid-1970s. She captivated the hearts of many listeners. The logo was created by the band's lead singer Freddie Mercury. He depicted the letter Q (the name of the group), which is surrounded by the zodiac signs of the band's musicians.

Logo Design Trends 2017

Design trends change almost every season. This applies not only to clothing, makeup and style, but also to trends in logo graphic design.
Logo trends 2017

Minimalism

Many companies resort to this style, because minimalism is simplicity and conciseness. Minimalism uses very little color ranges. Everything should be simple and executed in the same style, without unnecessary additions.

For example, the well-known application Instagram used this style.

The company's first logo was a black and white image of a Polaroid OneStep camera. In May 2016, the company decided to rebrand not only the logo, but also change the design of the application. Now it's a camera and a rainbow made with a gradient effect.

Gradient colors

Creating a logo with a gradient of colors is a very good move for many companies, because this trend will be at the peak of popularity for a long time. A striking example is the international payment system MasterCard. The company's designers simplified the design and used geometric fills for the logo.

Black and white trend

Black and white design will always be in trend. Laconicism and simplicity of two colors is always a win-win option.

The best example is the world famous brand Nike.

Carolyn Davidson helped create the logo for the brand. The logo features an abstract wing of the goddess Nike.

Geometric figures

To create a unique but at the same time simple logo, designers use geometric shapes that are very easy to perceive and remember.

Example - logo YouTube - a service that provides video hosting services. The brand logo is a “bubble” in the middle of which there is a “play” icon.

Lettering

Quite a simple style. Letters are selected specifically for a specific name or text and are used only once.

Lettering can include a company logo Google. The company's first logo was created in a graphics editor by co-founder Sergey Brin. The designer of the new Google logo style was Ruth Kedar. It was she who came up with the logo design that we know now.

hand drawn

Hand-drawn logos look clear and “folk-like”. Many world famous companies use this style.

Johnson & Johnson — good example new trend of 2017. The company logo is very simple - red text on a white background, handwritten.

Web animated logos

Web animated logos are a trend for 2017. They look very bright, extraordinary. With the help of Gif logos you can attract the attention of consumers.

Disney has been using this trend for a long time. Back in 1985, Tinker Bell began flying over Sleeping Beauty's Castle.

KOLORO company will develop for you unique design your logo, because our specialists are always up to date with new trends in global design.

Every day, fashion trends are actively expanding and updating. This leads to the formation of new clothing brands. Each of them has a specific focus in the fashion world and has found its fans. Some couturiers had to work for many years to make the meta a reality and gain worldwide recognition.

Brands for youth

Looking at photos of young people, it becomes clear that they like clothes that will demonstrate their freedom. Global brands listen to the opinions of their fans, creating a wardrobe that embodies audacity, courage, lightness and restraint. Famous brands were too fascinated by this style trend that many of them decided to remain in street fashion forever.

Burberry remains one of the most popular brands. Its founder was Burberry. In 1856, he was able to open a small store, which after 100 years became a legendary brand. She is valued for her versatile and practical outfits. The peculiarity of the outfits is in black and beige checks, gabardines and trench coats.

The next youth brand is Lacoste. Its founder was the famous tennis player Rene Lacoste. Quite unexpectedly for everyone, he began to develop stylish youth clothing, which after a while won the hearts of many people. It specializes in the production of casual wardrobes, sportswear and exquisite fashionable tandems.

When considering fashion brands of youth clothing, one cannot help but mention the following meters:

• Fred Perry;
• Ston Island;
• Massimo;
• Henry Lloyd;
• Tommy Hilfiger;

World brands

After fashionable clothing companies gained fame and authority, they tried their best to maintain it. To do this, they had to constantly come up with fresh ideas, which would not interfere with other brands. In addition, all clothing must be high quality, because this was the only way to prolong popularity. Today there is a fairly large list of logos, but we will focus on the most popular ones.

Louis Vuitton

This brand needs no introduction, as almost everyone knows about it, even children. She specializes in sewing high-quality bags, suitcases and accessories. Although everyone will be able to find no less extravagant clothes for everyday wear.

Prada

This brand specializes in the production of suitcases, bags, and outerwear. You can find almost everything in the assortment. Some people believe that owning a piece of Prada is a sign of luxury. And this is true, because all products are exclusive and high quality. But the cost is also high.

Chanel

The Chanel logo is named after the legendary fashion designer Coco Chanel. She was able to demonstrate fashion and introduce trousers into women's fashion, which for many years were considered an exclusively masculine wardrobe item. The miniature black dress brought particular success to the Chanel brand.

Christian Dior

This company demonstrated its products in 1946. It is distinguished by its exquisite products. The brand specializes in the production of shoes, clothing, perfumes, and skin care products. A distinctive feature of the brand is simplicity and brevity. In addition, the fashion house always pleases its customers with new and unusual collections.

Gucci

The world owes this to the brand famous designer Guccio Gucci, who first showed the world the results of his work in 1921. Since then, his name has appeared on the list of “most best brands" The house specializes in the production of leather goods, accessories, clothing and perfumes.

Giorgio Armani

It was formed in 1975. He gained wide popularity due to the fact that he produces the most beautiful things that have become popular in high fashion collections. The brand is especially in demand among young people.

Burberry

The founder of this company is considered to be Thomas Burbury. The world first saw Burberry badges in 1856. The company specializes in the production of high-quality outerwear and blankets. To this day, the company has not lost its popularity. Moreover, it is only increasing every year.

Oscar De La Renta

This brand occupies a leading position in the fashion world. Today many famous people and famous politicians get dressed by buying their wardrobe from this fashion house. It is unlikely that any major celebration could take place without ceremonial outfits from this brand. Its founder was a young and promising designer. He first gained fame after Jacqueline Kennedy purchased these clothes and decided to regularly update her wardrobe using products from this fashion house.

Versace

The first time you could see clothes with the emblem of this global brand was in 1978. Its founder is considered to be Gianni Versace. His clothes are used by many artists and people who are often in public. The models are distinguished by their luxurious appearance, sophistication, and sexuality.

D&G

This brand is quite young. The Italian company was published in 1985. Its founders are Domenico Dolce and Stefano Gabbana. The clothing models produced by this brand are distinguished by their beauty and elegant appearance. Thanks to this, the brand very quickly gained popularity and worldwide fame, which has not lost its position to this day.

Popular brands in Russia and CIS countries

Considering the most popular brands in Russia and the CIS countries, it is necessary to mention the following:

• Calvin Klein
• Zara.

Each of these brands produces its own original clothing items, thanks to which it is possible to satisfy people’s tastes of different ages, position in the sociome and style.

If we talk about boys and girls who welcome the punk, military and grunge style, then the following famous companies work in this direction: Marc Jacobs and Vivienne Westwood.
For young guys and girls who prefer classics in tandem with sporty style clothing is developed by the following global brands:

• Mehh,
• Ralph Lauren,
• Hugo Boss. (Hugo Boss)

For young people who like to dress stylishly, but are not afraid of bold decisions, it is worth considering the baby dollar and casual style. The list of well-known brands in Russia is supplemented by such brands as Befri and Desigual. For older women who want to transform from a businesswoman style into a mysterious stranger, it is worth choosing outfits from the following companies:

• MaxMara,
• Nina Ricci,
• Sonia Rykiel,
• Valentino.

Each logo is unique, but no one has canceled the general trends that unite designers around the world. We have collected 15 techniques using examples of logos offered on the service that managed to gain popularity in 2016. By the way, all examples can be bought for 9,500 rubles, including adaptation of the title and 3 edits.

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1-
Handwritten

Uniqueness is especially clearly conveyed through the logo in the style of “ self made"or modern handwriting. Such logos speak of honesty, simplicity, and sometimes naturalness; they look slightly naive and therefore are endearing. They are often used by companies whose products are made individually or with their own hands.

2-
Polygons

In such logos, instead of right angles, polygon shapes are used, most often triangles. The trend looks fresh and impressive. Logos symbolize energy, strength, openness and the desire for everything new.

3-
Negative space

The negative space technique remains relevant. Such a logo often hides a deeper meaning than it might seem at first glance. Logos with negative space are more memorable because they are not only pleasing to the eye, but also food for the mind.

4-
Stacks of letters

The trend consists of letter blocks compactly placed in a rectangle. This is a rather complex creative solution: the designer converts the text into a short, readable form, as if encrypting a message in the block. This technique is suitable for fashionable youth brands.

5-
Guiding thread

It may seem that the technique is confusing in execution, but, like Ariadne’s threads, it will lead you to the goal - an unusual means of expression that will distinguish the brand from many others, simple and obvious.

6-
Coloring

The coloring technique is ideal in combination with monolines or simple design in minimal style. Arranges bright accents, gives the logo originality and relieves boredom.

Dramatic typography

Have you noticed that sometimes life lacks drama? The latest technique of dramatic typography comes to the rescue, in which the logo is simplified into a name and encrypts the message in an exciting way. Here the text becomes a visual part of the brand. Particular attention is paid to fonts that reflect individual style. A little rocker vibe sometimes doesn't hurt.

8-
Appleism

The famous Apple corporation has influenced not only the world high technology, but also on the creative environment. Designers adopt a corporate style, imitating and sometimes even surpassing its ancestor. In addition, every more or less self-respecting company comes up with its own mobile application, so designers are tasked with incorporating the logo into the icon. The “mobile” style is very modern and will definitely remain in trend for a long time.

Do you think creating a logo is easy? Think carefully. Creating a visual image is not just about writing the company name in a square or circle. A good logo should the best way represent your company. There is no place for random elements in a logo, because its purpose is to tell potential clients about who you are and what you do. Competent logo designers are in high demand these days, and this is no coincidence. A logo forms the first impression of your business, which influences how customers view your brand and their decisions to purchase your products or services.

How to come up with a creative logo

If you feel like your creative juices have run out and interesting ideas pass you by, don’t despair. Here are some tips to help you improve the situation:

• Browse thematic sites

These don’t necessarily have to be sites about logo design, because there are a huge number of useful resources with unique content. Look for inspiration anywhere. For example, on websites dedicated to photography. Beautiful, original images will help awaken your imagination and direct your thoughts in the right direction.

• Learn from others

Are you working on a logo for a restaurant? Then be sure to look at the templates of the best restaurants (especially those that specialize in the same cuisine). Are you developing a logo for a serious financial company? See how other designers have brought their ideas to life on this topic. This is not about copying the ideas of others. Your task is to check which ideas have not yet been implemented.

• Get to know the company better

Get to know the history of the company's development. What factors played a key role in it? Understand what the company's mission, vision and values ​​are. What does she strive for and what principles is she guided by? Study the company's approach to organizing work processes and customer service. How do its clients see the company? Such information will help you identify the characteristic symbols of the business. Placed on the logo, such symbols will tell the target audience about the company.

• Nothing complicated

Just take a pen and paper and draw whatever comes to mind. When you start overthinking and overcomplicating, you simply don't have the energy to come up with interesting ideas. And when you relax, your hand, uninhibited by thoughts, simply draws lines. Your subconscious starts the creative process, and one of these “random” lines can become decisive for your future logo and, accordingly, the entire brand.

• Have a rest

You pause. If you work and think too much, your brain will quickly become tired. And you can’t expect original ideas from a tired brain. Of course, here you can remember how a brilliant thought once came to you after several sleepless nights. But if you give your brain and body a chance to reset, you'll be more productive later.

Well, do you have more inspiration? Then let's start creating a logo.

Basic rules for creating logos

Here are a few simple rules that will help you create an effective, memorable logo that will successfully cope with the tasks assigned to it.
Remember to keep it simple
By including too many details in your logo, you risk being misunderstood by your audience. Remember that the company will have to reduce the logo to fit it, for example, on key chains or letterhead. In this case, a template overloaded with elements will turn into a blur on which nothing can be made out.

Compliance with the brand theme
What associations come to your mind when you think of an aquarium? Most likely, it will be blue, dolphin, whale and similar concepts. If you put a monkey or a zebra on an aquarium logo, it will cause nothing but confusion. Remember that all elements of your logo should be consistent with the theme of the brand and reflect its scope of activity, goals and values.

Color is critical
Picking up color palette, you must constantly keep in mind the image of the brand and the main qualities that characterize it. For example, bright and bold colors are effective at attracting attention, but may also appear harsh; muted shades create a complex, interesting look, but can go unnoticed. Each color carries certain connotations. By decorating your logo in “random” colors, you risk giving your audience the wrong impression of the brand. you can learn more about the psychology of colors.


Font selection
Choose the right font optimal size is not as simple as it seems.
If your logo has text, be prepared to try hundreds of fonts to find the best one.
Experiment with serif and sans serif fonts, as well as cursive, cursive, and bold fonts. Don't forget about custom fonts.

There are three things to consider when choosing a font for your logo: important points:

• Avoid popular fonts (such as Comic Sans), otherwise your logo will look unprofessional and your audience will not be able to take it seriously.
• Make sure your font (especially if it's handwritten) remains readable even when scaled down.
• Limit yourself to one font, maximum two.

Consider using a custom font. An original font will help your brand stand out from other companies. Good examples include the logos of such giants as Yahoo!, Twitter and Coca Cola.

Don't be afraid to experiment
Just because every bank in your area uses gold in their logos doesn't mean you have to do the same. There is no need to copy the best company logos in your industry. If other pastry shops often feature rolling pins on their logos, you don't have to blindly follow this trend. Don't be afraid to experiment and go your own way.

Use online resources and tools
Whether you're looking for inspiration, help or collaboration opportunities, you'll find it all online.

You probably know from your own experience that if you first look for a little inspiration, then starting a complex business becomes much easier. We advise you to delve into the huge collection of logos on the famous website Logopond.

If you want to create a logo yourself, we recommend that you best generator logos This tool will help you generate an interesting logo in just a few minutes. All you need to do is indicate your company name and industry. The service will offer you dozens of beautiful icons. Choose any option you like and download it to your computer. Or edit the color, text, icon, and layout until you see your dream logo on screen. Logaster offers several logo versions for social networks(Facebook, Twitter, Instagram, Google+). Moreover, on the site you can create a business card or envelope with your new logo. With Logaster, anyone can create a professional logo. This does not require any special knowledge or skills!

45 logo ideas

If you decide to make a truly high-quality logo, be prepared to devote a lot of effort and time to this activity. Moreover, you should be aware latest trends in the field of design. The emblem is the main corporate identity of your company, which influences the audience's perception of your brand. A good logo should be liked and easy to remember so that your potential clients wanted to return to your site. We've collected 45 original logos that are definitely worth your attention. We hope they inspire you to create your own masterpieces.

Don't forget to write in the comments which emblems you liked the most. You can also try making your own logo right now with

It is by the logo that many recognize a famous brand. For some, the history of logo creation is mysterious, while for others, everything was simple and clear. Some of them have changed, some have never changed.

The founder of this brand, Rene Lacoste was once one of the best and most famous tennis players in the world. There are several versions of why it was nicknamed "alligator" (later changed to "crocodile"). The first version, because of his behavior on the court, that he, like no one else, managed to wear down his opponent on the court.

Founder of the Lacoste clothing brand, Rene Lacoste.

The second version, and it is more common, is that he made a bet that he would win a certain match. There was a bet, a suitcase made of crocodile (or alligator) skin. Later, his friend, Robert George, drew a crocodile for him, which was embroidered on his blazer, in which he began to perform, and which later became the company logo.

John Warnock and Charles Geschke left Xerox to form their own manufacturing company. software. And they named the company after Adobe Creek, which flows in California.

Founders John Warnock and Charles Geschke.

"I'll call Apple company, if by 5 o’clock you don’t offer something better”

I think everyone knows very well that the apple was the favorite fruit of the company founder, Steve Jobs. Initially, the creators wanted to play on the legend known to every schoolchild about the apple that fell on Newton’s head, which allowed him to discover the law universal gravity. But the logo was cumbersome, and later the “bitten apple” logo appeared. But why, is it bitten? There are many versions, one is that Steve wanted the company to be associated with an apple, which Adam once could not resist, i.e. and you will not resist the products of this company; another, due to the similarity of the English words “byte” (“byte”) and “bite” (“bite”).

Founder Steve Jobs.

The company's first logo.

But there is another version that this is an allusion to the suicide of Alan Turing, a scientist who had a huge influence on the development of computer science and computer technology. He was gay, in 1953 he was accused of homosexual relations, and according to a court order he was given the choice of two sentences: imprisonment or suppressing his libido with estrogen injections. He chose the latter, and there is a version that in 1954 he committed suicide by biting into a poisoned apple soaked in cyanide, unable to withstand the persecution of society.

In 1958, Enrique Bernat created the first lollipop (wooden at the time) that could be sucked without getting your hands dirty. And the logo itself was drawn by the famous artist Salvador Dali, and it was he who suggested placing the logo not on the side, but in the center.

Founder Enrique Bernat.

Five multi-colored rings connected together were invented by Pierre de Coubertin; it was he who revived the Olympic Games, which took place in the summer of 1896. But the rings were invented in 1913 (according to some references in 1912), and introduced in 1920. The most common version is that the rings represent the five parts of the world, the countries of which participate in Olympic Games: America - red, Asia - yellow, Africa - black, Australia - green and Europe - blue. Including White color canvases, they represent the colors that are contained in all the flags of the countries of the world.

Pierre de Coubertin.

In 1862, Cuban wine merchant Facundo Bacardi and his brother José bought a distillery in Santiago de Cuba, under the roof of which lived many fruit bats. In Cuba, the fruit bat is a symbol of good luck, so Facundo decided to take the image of this mouse as the company logo.

Founder Facundo Bacardi.

The company logo is a horseman in armor and holding a spear in his hand. The spear denotes a symbol of the protection of tradition, and Latin word"Prorsum", translated as "Forward", reflects the company's commitment to progressive innovation.

Founder Thomas Burberry.

The Italian company was founded by the Greek Sotirio Bulgaris, and in modern Greek his surname was written as Bvlgaris. The last letter was abandoned, and it became Bvlgari.

Founder Sotirio Bulgaris.

In 1962 famous designer Karl Lagerfeld created the equally famous logo of the Fendi fashion house. The double “F” symbolizes the Fendi couple who created the fashion house.

Spouses Eduardo and Adele Fendi.

There are several versions of the logo of the Chanel fashion house. One of them, that two crossed horseshoes, denotes a symbol of good luck and success. Another version, which everyone is more inclined to believe, is that these are the initials of Coco Chanel, which she drew before opening her first mono-brand store.

Founder of the fashion house Coco Chanel.

The logo of the 70 degree German digestif is based on a very old fairy tale about Saint Hubert, patron saint of hunters. The tale tells how Hubert broke the ban on hunting and met a deer, which turned around and a cross shone between its antlers. The animal forgave Hubert and then he became a saint.

The Prancing Horse first appeared not on a car, but on a military aircraft flown by Francesco Baraca, an aviator and hero of the First World War. In 1923, Enzo met Francesco's parents, and it was they who suggested that he use the image of a prancing horse on his racing car, for good luck and in memory of Francesco, who died shortly before the end of the war. Enzo added a yellow background, the official color of his hometown of Modena, and pointed the tail upward. The triangular shield emblem is used by the Italian racing team; and a rectangular emblem, a sign of the Ferrari company plant.

Founder Enzo Ferrari.

The emblem was invented by Gianni Versace himself in 1978. According to the idea, the head of the Gorgon Medusa symbolizes that Gianni turns viewers into stone with his collections. It was she who he considered “the embodiment of fatal attraction.”

Founder Gianni Versace

In 1930 in Japan, Goro Yoshida and his half-brother Saburo Uchida created a company under the name "Precision Optical Instruments Laboratory in Japan". Four years later they created their first 35mm camera, which they named Kwanon, after the Buddhist deity of mercy, and registered a bunch of words similar in sound to Kwanon to protect their trademark. One of which was Canon.

The company's history dates back to 1837, when Thierry Hermès founded a company producing harnesses and bridles for horses, which is why the company logo depicts a horse and cart. Today the company is known for its leather bags, which are processed with a special “saddle” seam.

Founder of Thierry Hermès.

Volvo means "I roll" in Latin, and the trademark was originally registered for a special range of ball bearings. The logo means an antique symbol of iron, representing a circle with an arrow. In the Roman Empire, this sign personified the warlike and invincible god Mars, who fought only with iron weapons.

Founders Assar Gabrielson and Gustaf Larson.

Everyone knows what the SK logo means, but not everyone knows that the dark-colored emblem is used only on High Fashion clothing, the gray emblem is on regular clothing items, and the white one is used for sportswear. But it seems that the white emblem is going to be abolished.

Founder Calvin Klein.

Phew, this playful hare is known to everyone, but for some reason, many people think that it is a rabbit. But it was the hare in a bow tie that was drawn for Hugh Hefner, because it is he who Hugh considers funny, playful and at the same time very sexy.